Tags |
|
|
Links |
|
|
Answer Upon - 5 Things Every Business Needs To Know About Packaging
When marketing a product or service, businesses find it difficult to set their prices. Too high, and no-one will buy, too low, everyone will buy, but you will go broke. So how do you set your prices?The basic principle of pricing is that you should set your prices as high as the market will allow. But what does that mean? (You may not decide to do this for other marketing reasons such as trying to buy customers, or offering an introductory price to encourage people to try a new product or service. But this should be a conscious strategic decision.)When setting their prices, the single biggest mistake that businesses make is not to understand the value they offer compared with their competitors. So you must understand why your product is better than everyone else's
3. Your package has to sell the product not just protect it.
The average consumer spends just 2.6 second making a decision whether to pick up your product or not. So your packaging better be on target to the right audience with the right message. Just stroll through any retail that merchandises similar products to yours. Overwhelmed by the competition? You Bet!
And that's just the beginning. Who is going to buy your p
According to Jerry Weissman in his book, “Presenting to Win,” there are over 30 million PowerPoint presentations given every day. Unfortunately, these presentations are not captivating or memorable. Thus, a lack of presentation training in America is creating a business culture that abuses presentation software and the art of public speaking. Let’s get back to the basics and adopt something I like to call the BRAVO formula.“B” is for Bold Boldness is about taking ownership. It’s about being courageous. You need to take control and own your content. No faking is allowed. The harsh reality is that faking it will not work in the public speaking arena. Audiences are far more perceptive than you think. Here are a few tips to help make sure you don’t come acro
Here are 5 vital things you need to know as you start on your journey that packages your product to sell.
1. You can't have a product without a package.
Just think about potato chips and eggs for example. How could you sell them unbroken and undamaged without a package? You have to be able to transport a product from point A to point B. The package is what makes it happen. Even if your product is not fragile, it can't get into the buyers hands in a shop worn condition. Consumers will NEVER buy it.
It’s interesting how packaging is evolving. In many cases, there would be no product without the package. Take something as simple as toothpaste. Whether it's in a tube or in a pump the package plays an integral role in making this product work. It is so ordinary that many people never stop to consider this fact: Where would toothpaste be without a package?
So ask yourself these questions: Is your invention going to need a package that is part of the actual product? Or will the packaging be more of a protective device to convey the product?
Whatever the answer might be, it's time to start thinking about how the packaging is going to impact both shipping and merchandising.
2. The package could cost more than what is inside.
The rule of thumb is that the package should be 8-10% of the total cost on average. 10% of every dollar spent at retail is directly attributable to packaging. But that cost can vary dramatically with the product being packaged. The proportion of cost is lower with high ticket items and higher with commodity items as well as products in which the packaging is a bigger component than the product itself.
Let’s talk potato chips again. Packaging is a much higher cost in an item like this. You have a few chips and a bag but don't forget that besides the bag there is a master shipping carton that contains the bags of chips. This is one of the hidden costs that many people overlook.
So think about not only the primary package (the one that is going to be seen at retail) but any other packaging materials that you will require to transport, ship or convey your product to its ultimate destination unbroken, not damaged, not tampered with and arriving in pristine condition.
3. Your package has to sell the product not just protect it.
The average consumer spends just 2.6 second making a decision whether to pick up your product or not. So your packaging better be on target to the right audience with the right message. Just stroll through any retail that merchandises similar products to yours. Overwhelmed by the competition? You Bet!
And that's just the beginning. Who is going to buy your p
I'm sure you've heard that the best way to achieve something is to have a clear understanding of your goal. The more detailed your picture or statement, the more likely you are to reach your desired milestone.Most people want to succeed in a career that is more fulfilling and meaningful than what they have now. In addition they want to be happy and live a good life. Of course each person has their own take on how they envision this goal.What is it that you want in your life? How do you picture your success? Can you describe your personal definition of success?As you think about your vision of success do you find any worries and concerns bubbling to the surface? It’s possible you have conflicting definitions of success simultaneously running around in your m
1. You can't have a product without a package.
Just think about potato chips and eggs for example. How could you sell them unbroken and undamaged without a package? You have to be able to transport a product from point A to point B. The package is what makes it happen. Even if your product is not fragile, it can't get into the buyers hands in a shop worn condition. Consumers will NEVER buy it.
It’s interesting how packaging is evolving. In many cases, there would be no product without the package. Take something as simple as toothpaste. Whether it's in a tube or in a pump the package plays an integral role in making this product work. It is so ordinary that many people never stop to consider this fact: Where would toothpaste be without a package?
So ask yourself these questions: Is your invention going to need a package that is part of the actual product? Or will the packaging be more of a protective device to convey the product?
Whatever the answer might be, it's time to start thinking about how the packaging is going to impact both shipping and merchandising.
2. The package could cost more than what is inside.
The rule of thumb is that the package should be 8-10% of the total cost on average. 10% of every dollar spent at retail is directly attributable to packaging. But that cost can vary dramatically with the product being packaged. The proportion of cost is lower with high ticket items and higher with commodity items as well as products in which the packaging is a bigger component than the product itself.
Let’s talk potato chips again. Packaging is a much higher cost in an item like this. You have a few chips and a bag but don't forget that besides the bag there is a master shipping carton that contains the bags of chips. This is one of the hidden costs that many people overlook.
So think about not only the primary package (the one that is going to be seen at retail) but any other packaging materials that you will require to transport, ship or convey your product to its ultimate destination unbroken, not damaged, not tampered with and arriving in pristine condition.
3. Your package has to sell the product not just protect it.
The average consumer spends just 2.6 second making a decision whether to pick up your product or not. So your packaging better be on target to the right audience with the right message. Just stroll through any retail that merchandises similar products to yours. Overwhelmed by the competition? You Bet!
And that's just the beginning. Who is going to buy your p
If you have a business with a number of employees, then you need to keep track of the hours they work for reporting and payroll purposes. A computerized time clock system is a great solution, allowing you to track employee hours and collate all the information together into management reports. These reports can then be used to produce the payroll, or with some time clock systems the data can be fed directly into the payroll computer system.Computerized time clock systems can be found to suit any size of organization, as they're available in a variety of capacities and configurations. You can have one or more access points for the time clock system, depending on the size of your organization, and only need an ordinary PC or computer system to manage everything. The ac
So ask yourself these questions: Is your invention going to need a package that is part of the actual product? Or will the packaging be more of a protective device to convey the product?
Whatever the answer might be, it's time to start thinking about how the packaging is going to impact both shipping and merchandising.
2. The package could cost more than what is inside.
The rule of thumb is that the package should be 8-10% of the total cost on average. 10% of every dollar spent at retail is directly attributable to packaging. But that cost can vary dramatically with the product being packaged. The proportion of cost is lower with high ticket items and higher with commodity items as well as products in which the packaging is a bigger component than the product itself.
Let’s talk potato chips again. Packaging is a much higher cost in an item like this. You have a few chips and a bag but don't forget that besides the bag there is a master shipping carton that contains the bags of chips. This is one of the hidden costs that many people overlook.
So think about not only the primary package (the one that is going to be seen at retail) but any other packaging materials that you will require to transport, ship or convey your product to its ultimate destination unbroken, not damaged, not tampered with and arriving in pristine condition.
3. Your package has to sell the product not just protect it.
The average consumer spends just 2.6 second making a decision whether to pick up your product or not. So your packaging better be on target to the right audience with the right message. Just stroll through any retail that merchandises similar products to yours. Overwhelmed by the competition? You Bet!
And that's just the beginning. Who is going to buy your p
The technological advancement and the continuous innovations had made everything under the sun to be excruciated by changes not everybody benefited from the realm of development as they say. Only small part of the world determines what really lays ahead, but on the deeper side of the communities whose family experiencing uncomfortable life made the mother work to augment the growing financial gap of the family.In the 3rd world countries where most of the businessmen establish their manufacturing industries had seen the capacity of the available manpower and depending the on the product, most of the laborers are ladies and mothers. What I’m trying to focus is that the father is also working, but due to insufficient income mother has to work also. But the ironic part is
Let’s talk potato chips again. Packaging is a much higher cost in an item like this. You have a few chips and a bag but don't forget that besides the bag there is a master shipping carton that contains the bags of chips. This is one of the hidden costs that many people overlook.
So think about not only the primary package (the one that is going to be seen at retail) but any other packaging materials that you will require to transport, ship or convey your product to its ultimate destination unbroken, not damaged, not tampered with and arriving in pristine condition.
3. Your package has to sell the product not just protect it.
The average consumer spends just 2.6 second making a decision whether to pick up your product or not. So your packaging better be on target to the right audience with the right message. Just stroll through any retail that merchandises similar products to yours. Overwhelmed by the competition? You Bet!
And that's just the beginning. Who is going to buy your p
An offshore company can be used for everything from taxation reduction to asset protection, real estate holding to ‘e’ and internet business ease of operation. If you decide that there are definite benefits for you in the establishment of an offshore company the next step is to go ahead and get one set up…It’s usually a very simple affair, it can take as little as 24 hours to get a basic structure in place and in this article I will guide you through the basic set-up procedures and considerations.The very first thing you need to do is ensure an offshore company structure is what you need and that it can achieve what you want. Many companies provide information on the internet about how an offshore company works and how one can potentially benefit you….consider r
3. Your package has to sell the product not just protect it.
The average consumer spends just 2.6 second making a decision whether to pick up your product or not. So your packaging better be on target to the right audience with the right message. Just stroll through any retail that merchandises similar products to yours. Overwhelmed by the competition? You Bet!
And that's just the beginning. Who is going to buy your product? Do you know? Are you aware of what language, colors, design and packaging materials that appeals to your target demographic? This can make or break whether your product sells or not. Ask yourself who do I want to buy my product and what packaging attributes will appeal to them?
4. Most packaging materials suppliers require large quantity orders.
It’s hard to find a supplier for small quantities. The double edged sword is that you don’t have large orders when getting started. The number one question I am asked is how to find a vendor for small quantities. In many cases, this can be a challenge but it is not impossible.
I know you have this exotic design concept on your head that's just going to WOW them at retail. The reality is that in many cases you will have to start with stock packaging items that you can customize. As you get more orders or are able to order in larger quantities you can upgrade your packaging designs.
Don’t be discouraged. The stock design world has come a long way with innovative designs and materials. With a little innovation and creativity, you can have that prestige look on a start up pocketbook.
5. Packaging trends and innovations can influence whether your product will ever get onto the stores shelf.
In January of every year, I write a trends piece about where I believe the packaging industry is going for the year. This covers not only the hottest packaging trends and innovations but outside influences that can drive the retail industry. Many influences can be outside of your control. The secret is in knowing what is going to be the "issue" of the future or what might be mandated as a "must have" in your product packaging.
There are external factors that can dramatically change what the consumer wants or demands in their product packaging. What do you know about RFID, product integrity and product security, bioresins and bio plastics, environmental sustainability, smart or intelligent packaging? If you are like most inventors the answer is not much. But these packaging concerns are the wave of the future. Chances are one or more of these factors will be discussed when your try to get a buyer to commit to carrying your product.
Many requirements mandated but big box retailers such as Wal-Mart and Home Depot drive smaller retailers in the same direction.
I'm not trying to scare or overwhelm you with decisions that you are not prepared to make. I am trying to point out a few of the facts you will need to be aware of and consider in product packaging. The time to address th
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/2438/hubyou-5-Things-Every-Business-Needs-To-Know-About-Packaging.html">5 Things Every Business Needs To Know About Packaging</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/2438/hubyou-5-Things-Every-Business-Needs-To-Know-About-Packaging.html]5 Things Every Business Needs To Know About Packaging[/url]
Related Articles:
Top Reasons Why Document Scanning Makes Sense
Bookmark it:
|