Tags |
|
|
Links |
|
|
Answer Upon - Multiple Channels, Multiple Times
Differentiating and communicating your product’s unique value to your slice of the global marketplace is becoming more difficult and expensive every day. And with the rising costs of R&D and development necessary to create products that really do offer something exclusive and different, just one expensive, ineffective branding or marketing campaign can mean death. But there is a way for companies to stack t
For example, when one of my clients changed its benefits package to offer more choices, it
With the opening of a new venture and numerous reporters arriving in an hour, it felt like one of those "chickens with heads off" days. We were close, but not ready. So like locusts to a wheat field, a swarm of people were devouring the last minute details. Then, it rained. With rain, came worms, hundreds washing onto the entrance sidewalk. When I returned to the area, I found a manager, several department
I understand that, having been on both sides of the issue, both as a consumer of benefits and in communicating about them on behalf of corporate clients. Benefits can be the slippery eels of internal communication.
But, to put the issue into context, this is another case of complex communication. In this case, a large volume of information that's not easy to understand.
Descriptions of benefits typically involve a high level of density: in other words, they contain a lot of information in a small amount of 'space'. Many of them resemble insurance policies -- long on legal language and short on examples and anecdotes. As a result, the information is accessible to only a small proportion of the whole group.
How do you deal with this kind of communication challenge? Multiple channels, multiple times. That means repeating the message many times, and sending it through as many different channels as possible.
For example, when one of my clients changed its benefits package to offer more choices, it u
OK. You've posted your resume online. You've sent out a dozen copies answering classified ads. You've told everyone in your network that you're looking for a job.And nothing has happened.Now what?Since 1996, I've written/edited resumes for nearly 3,000 clients and refunded less than 3% of them for lack of results. Based on this experience, here are four ways for you to troubleshoot -- a
But, to put the issue into context, this is another case of complex communication. In this case, a large volume of information that's not easy to understand.
Descriptions of benefits typically involve a high level of density: in other words, they contain a lot of information in a small amount of 'space'. Many of them resemble insurance policies -- long on legal language and short on examples and anecdotes. As a result, the information is accessible to only a small proportion of the whole group.
How do you deal with this kind of communication challenge? Multiple channels, multiple times. That means repeating the message many times, and sending it through as many different channels as possible.
For example, when one of my clients changed its benefits package to offer more choices, it
Postcards are widely used around the world, even at the height of internet technology; they are still used for greeting people and sending best wishes. Along with these basic ideas, you can also use them on business purposes, but having to print them at your custom size or preference needs a little more details, time and effort to give them proper results.Sizes on postcards vary, they usually come to
Descriptions of benefits typically involve a high level of density: in other words, they contain a lot of information in a small amount of 'space'. Many of them resemble insurance policies -- long on legal language and short on examples and anecdotes. As a result, the information is accessible to only a small proportion of the whole group.
How do you deal with this kind of communication challenge? Multiple channels, multiple times. That means repeating the message many times, and sending it through as many different channels as possible.
For example, when one of my clients changed its benefits package to offer more choices, it
No business can thrive for long without a business plan. The entrepreneur will find it hard to pin down his successes if he has no identified goals to achieve. The business plan is his mission statement, his roadmap to success.An evaluation of the commercial viability of the venture, complete with a comprehensive description and analysis of future prospects constitutes an ideal business plan.E
How do you deal with this kind of communication challenge? Multiple channels, multiple times. That means repeating the message many times, and sending it through as many different channels as possible.
For example, when one of my clients changed its benefits package to offer more choices, it
What you thought is enough to start a restaurant business could be the same thing which could cause your business downfall in less than a year. You may be an expert entrepreneur or you may have inherited a family business but have no background about restaurant and catering at all – no matter the qualifications you have, some things are better studied first hand than realized later. And later could be too l
For example, when one of my clients changed its benefits package to offer more choices, it used this strategy. Collectively, the overall value of the benefits would work out the same for the company. But, individual employees would have to make choices, and in many cases the value of the individual benefits they received would depend on how wisely they made their decisions. In turn, that could lead to the equivalent of 'buyer's remorse' and complaints.
The company took a proactive approach to the changeover. It began planning well in advance of the switch, and its preparations included the equivalent of focus groups to identify concerns, questions, and problems.
Then, in the month or so before the changeover, it began communicating on several fronts. It held information sessions with employees, it sent each employee an information package, it sent out a special edition of its newsletter, it offered in-house computer programs for calculations and enrollment, and it offered appointments with benefits personnel if employees fel
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/24559/hubyou-Multiple-Channels-Multiple-Times.html">Multiple Channels, Multiple Times</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/24559/hubyou-Multiple-Channels-Multiple-Times.html]Multiple Channels, Multiple Times[/url]
Related Articles:
Payroll Kansas, Unique Aspects of Kansas Payroll Law and Practice
Hydraulic Press Brakes Buyer's Guide
Few Things Are More Destructive Than An Insecure Boss
Bookmark it:
|