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Answer Upon - Customize a Value Chain for Your Consumer
Everything in nature has been endowed with what it needs to survive. There is no living thing that isn't inherently equipped with the skills and abilities it needs to secure its continued existence. Whether through instinct, size, camouflage or speed, no gazelle, lion or giraffe has to go to trade school to learn how to survive. That’s the beauty of the divine plan. We, as humans, are part of t
It actually becomes very difficult to map out one-to-one relationships between a company and a consumer using all nine of the various activities in the consumer household. The nine activities in the business diagram of the value chain don’t match up well at
Pearl chose to celebrate her 94th birthday with her family and friends at a local restaurant. Although she had always enjoyed the restaurant, she specifically chose it because she was a member of its frequent diner program and was entitled to free desserts for all her guests on her birthday.She graciously offered each guest whatever dessert they wanted “on the house.” The waitress overhea
Of course, there are a variety of reasons, but one reason may be the very general nature of the Value Chain charts that Porter uses. To be valuable across a wide variety of industries, Porter constructed a diagram of his Value Chain that is very flexible. There are five “primary activities” and four “support activities”. This broad view of the elements of a Value Chain allows many different industries to use the Value Chain tool to determine where they do, indeed, add value for their customer.
If you are a B-B marketer, the Value Chain diagram you use for your company can match up nicely with the Value Chain diagram of your customer. Since both are businesses, each will have very similar structures and each will incorporate elements of the primary and support activities. Likewise, if you are marketing to a distributor who in turn markets to end users, as Competitive Advantage illustrates, then the classic Porter value chain can be matched up, company to company.
However it becomes a tad more of a challenge when a B-C marketer attempts to use Value Chain analysis to map out where her Company Value Chain intersects with the Consumer Value Chain. Where exactly does the consumer HR department start? What about the consumer technology department? Does it start with Dad figuring out a better way to cut the grass, or with Mom determining a more efficient method to manage the family budget? (Wait, that may be part of procurement…)
It actually becomes very difficult to map out one-to-one relationships between a company and a consumer using all nine of the various activities in the consumer household. The nine activities in the business diagram of the value chain don’t match up well at
Commercial property, industrial units and offices are becoming more and more valuable to their owners. Whether bought to use by the owner or bought to let to other businesses, the value of these units and offices have huge potential for long term capital gain.Every business whether service based or manufacturing needs premises to operate from and this is what makes industrial units and co
If you are a B-B marketer, the Value Chain diagram you use for your company can match up nicely with the Value Chain diagram of your customer. Since both are businesses, each will have very similar structures and each will incorporate elements of the primary and support activities. Likewise, if you are marketing to a distributor who in turn markets to end users, as Competitive Advantage illustrates, then the classic Porter value chain can be matched up, company to company.
However it becomes a tad more of a challenge when a B-C marketer attempts to use Value Chain analysis to map out where her Company Value Chain intersects with the Consumer Value Chain. Where exactly does the consumer HR department start? What about the consumer technology department? Does it start with Dad figuring out a better way to cut the grass, or with Mom determining a more efficient method to manage the family budget? (Wait, that may be part of procurement…)
It actually becomes very difficult to map out one-to-one relationships between a company and a consumer using all nine of the various activities in the consumer household. The nine activities in the business diagram of the value chain don’t match up well at
Business directories are an excellent platform to both advertise and find useful contacts, resources and supplies. Since the millennium the internet has become filled with directories to the point that at times they have swamped the search engines, Google and Yahoo for example. Such directories come in a many forms. The aim here is to discuss the differing directory types, their use on the inter
However it becomes a tad more of a challenge when a B-C marketer attempts to use Value Chain analysis to map out where her Company Value Chain intersects with the Consumer Value Chain. Where exactly does the consumer HR department start? What about the consumer technology department? Does it start with Dad figuring out a better way to cut the grass, or with Mom determining a more efficient method to manage the family budget? (Wait, that may be part of procurement…)
It actually becomes very difficult to map out one-to-one relationships between a company and a consumer using all nine of the various activities in the consumer household. The nine activities in the business diagram of the value chain don’t match up well at
CRM is the fastest growing category of enterprise applications with worldwide revenues expected to reach $67 billion in 2004 (Meta Group). By automating and integrating a host of customer-related processes, vendors of high end CRM suites promise enterprises the ability to increase revenues, streamline processes, and reduce costs. While high end CRM vendors brag about the virtues of their solutio
However it becomes a tad more of a challenge when a B-C marketer attempts to use Value Chain analysis to map out where her Company Value Chain intersects with the Consumer Value Chain. Where exactly does the consumer HR department start? What about the consumer technology department? Does it start with Dad figuring out a better way to cut the grass, or with Mom determining a more efficient method to manage the family budget? (Wait, that may be part of procurement…)
It actually becomes very difficult to map out one-to-one relationships between a company and a consumer using all nine of the various activities in the consumer household. The nine activities in the business diagram of the value chain don’t match up well at
Years ago, I frequented a well-known quick-service restaurant for their Special Broiler Meal, a fast-food lunch of broiled chicken sandwich and french fries.But instead of taking the large cola with the package, I always asked for a small glass of orange juice instead. Predictably, the counter staff would freeze up with uncertainty and refer my request to the floor manager.One youn
It actually becomes very difficult to map out one-to-one relationships between a company and a consumer using all nine of the various activities in the consumer household. The nine activities in the business diagram of the value chain don’t match up well at all to how we think of the consumer household.
Part of the problem: humans are much more complex than organizations.
Fortunately Porter gives us a clue of how to proceed when he instructs us to rank the actual use of our product in the customer’s life. In Competitive Advantage figures 4-4, 4-5 and 4-6 he offers useful diagrams of how we can rank both signaling and use criteria, measure the value of each and then, once we’ve done that, match up the activities within our firm that impact the way the buyer uses our product and how the buyer feels about it.
But isn’t there a Value Chain diagram we can create for the customer? Beyond ranking criteria and attempting to measure it, why can’t we invent a separate graph or drawing to help us easily visualize where our company fits in with the end-user?
Possibly so, but it won’t be one-size fits all for all companies. There may be a way to create industry-specific or product-specific consumer diagrams of value chains. And, if you are a marketer looking to construct a custom-built consumer value chain for your industry, a great first place to start is with feedback from your top salesperson.
But there is another place to start in building a consumer value chain: Maslow and the hierarchy of needs.
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