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  • Answer Upon - 6 Ways To Create A Powerful, Persuasive P.S. For Every Direct Response Promotion

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    mises from your letter and introduce them here.

    3. Provide more creditability. Give your prospect an extra dose of credibility…an ironclad reason to believe that your product or service is the real thing.

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    The postscript or PS is a vital part of any direct mail on online sales letter. If it's worded properly the PS will inflame your prospect's desire for your product or service right before they sign on the dotted line or type in their credit card number. If you want to build a PS that really reaches your prospect, you must create it with passion. You must return to the original promise that brought your prospect into the copy and stir the emotions that are burning inside of them.

    Here are 6 ways you can do that.

    1. Restate Benefits. The easiest way to evoke emotions is to remind your prospect of all the things your product or service will do for them. I’m talking about restating the benefits you mentioned earlier in your copy.

    2. Make another promise/introduce a surprise benefit. Hold back one or two strong benefits or promises from your letter and introduce them here.

    3. Provide more creditability. Give your prospect an extra dose of credibility…an ironclad reason to believe that your product or service is the real thing. Y

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    ine or type in their credit card number. If you want to build a PS that really reaches your prospect, you must create it with passion. You must return to the original promise that brought your prospect into the copy and stir the emotions that are burning inside of them.

    Here are 6 ways you can do that.

    1. Restate Benefits. The easiest way to evoke emotions is to remind your prospect of all the things your product or service will do for them. I’m talking about restating the benefits you mentioned earlier in your copy.

    2. Make another promise/introduce a surprise benefit. Hold back one or two strong benefits or promises from your letter and introduce them here.

    3. Provide more creditability. Give your prospect an extra dose of credibility…an ironclad reason to believe that your product or service is the real thing.

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    py and stir the emotions that are burning inside of them.

    Here are 6 ways you can do that.

    1. Restate Benefits. The easiest way to evoke emotions is to remind your prospect of all the things your product or service will do for them. I’m talking about restating the benefits you mentioned earlier in your copy.

    2. Make another promise/introduce a surprise benefit. Hold back one or two strong benefits or promises from your letter and introduce them here.

    3. Provide more creditability. Give your prospect an extra dose of credibility…an ironclad reason to believe that your product or service is the real thing.

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    ct or service will do for them. I’m talking about restating the benefits you mentioned earlier in your copy.

    2. Make another promise/introduce a surprise benefit. Hold back one or two strong benefits or promises from your letter and introduce them here.

    3. Provide more creditability. Give your prospect an extra dose of credibility…an ironclad reason to believe that your product or service is the real thing.

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    mises from your letter and introduce them here.

    3. Provide more creditability. Give your prospect an extra dose of credibility…an ironclad reason to believe that your product or service is the real thing. You can do this by adding another testimonial from a satisfied customer.

    4. Communicate Urgency. Motivate your prospect to take action. This is very important, because most people are procrastinators. So the PS gives you an opportunity to remove any foot-dragging on their part by reminding them how important it is right away.

    Here’s an example:

    P.S. We’ve only printed a limited supply of this free report. Since this report will be shipped as soon as you pay for your subscription, why not get it immediately by enclosing payment now?

    5. Restate/expand your guarantee. You can never mention your guarantee too many times. If you want to remind your prospect that they have nothing to lose or if you want to spell out your terms further, you can do it right here.

    6. Finally, you can also use the PS to introdu

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