In Direct Mail Donor Acquisition, Compare Cost Per Donor with Cost Per Dollar
The best way to measure your success in direct mail donor acquisition is to examine your cost to raise a donor rather than your cost to raise a dollar.Your cost to raise a dollar is a perfectly valid metric in direct mail fundraising, of course. By dividing the cost of your mailing by the gross income, you arrive at a number that helps you compare different mailings, compare results across different years, and compare fundraising methods (such as direct mail versus banquets

What's A Salesman Daddy?
Are you proud to tell people that you are in sales?What job title do you have on your business card?There's a sizeable list of terms such as Account Executive, Business Development Manager, Applications Engineer, Account Manager, Product Manager, Product Sales Engineer, Technical Sales Manager and perhaps you have a yet another variant.But if you are in sales, why don't you just call yourself a sales man / woman?It's clear that the titles in that list ar

Office Affiars - A Special Kind of Stress
Affairs between coworkers are not something new. For the most part the common reaction among the onlookers is one of surprise. Sometimes it is also one of criticism or condemnation. Occasionally it also provokes jealousy, as was the recent unprecedented case among the astronauts. Looked at from a broader perspective, affairs at work bear much in common with affairs at church. But it should come as no surprise that married people fall in love with coworkers at work and at church.ns, etc - just hope his company doesn't go the way of Enron!

To be honest I mock most other business models as an inefficient and sometimes down right unethical way to do business. Example one:- Small family in china produces components for a larger company for a tiny margin, large company then sells products to a wholesaler, wholesale then sells it to a foreign wholesaler who then sells it to a retailer who sells it to the consumer. Now this is a basic model - sometimes the middle men can be much more numerous. Either way the original producer gets screwed and the consumer gets screwed thanks to the number of middle man. This is even worse in the agricultural industry. Go to a farmer and ask him how much he/she gets for a liter of milk, a ton of potatoes, etc - it will shock you! They get a pittance of the final shelf price. For farmers to continue to rely on the big multinationals to do the right thing by them is the seriously flawed business model as they continue to be driven to the wall. I MOCK TRADITIONAL BUSINESS MODELS.

The worlds biggest MLM is the international illegal drug market - although they trade in evil and death they are a huge network of people from poppy fields in Afghanistan to street sellers in western cities - the high estimate is that the world wide industry is $500 billion. The alot of money for what is an MLM. Should MLM still be mocked as a business model?!

Multi-level marketing and network marketing is found throughout the business world. Real Estate agents, Dealerships, and many other 'traditional' business often have levels of reward depending on number of sales, sales people below you, etc. The internet abound with affiliate programs that are multi-leveled to reward affiliates not only for product sales, but also if they bring in new affiliates.

Why is MLM

ic model - sometimes the middle men can be much more numerous. Either way the original producer gets screwed and the consumer gets screwed thanks to the number of middle man. This is even worse in the agricultural industry. Go to a farmer and ask him how much he/she gets for a liter of milk, a ton of potatoes, etc - it will shock you! They get a pittance of the final shelf price. For farmers to continue to rely on the big multinationals to do the right thing by them is the seriously flawed business model as they continue to be driven to the wall. I MOCK TRADITIONAL BUSINESS MODELS.

The worlds biggest MLM is the international illegal drug market - although they trade in evil and death they are a huge network of people from poppy fields in Afghanistan to street sellers in western cities - the high estimate is that the world wide industry is $500 billion. The alot of money for what is an MLM. Should MLM still be mocked as a business model?!

Multi-level marketing and network marketing is found throughout the business world. Real Estate agents, Dealerships, and many other 'traditional' business often have levels of reward depending on number of sales, sales people below you, etc. The internet abound with affiliate programs that are multi-leveled to reward affiliates not only for product sales, but also if they bring in new affiliates.

Why is MLM

hing by them is the seriously flawed business model as they continue to be driven to the wall. I MOCK TRADITIONAL BUSINESS MODELS.

The worlds biggest MLM is the international illegal drug market - although they trade in evil and death they are a huge network of people from poppy fields in Afghanistan to street sellers in western cities - the high estimate is that the world wide industry is $500 billion. The alot of money for what is an MLM. Should MLM still be mocked as a business model?!

Multi-level marketing and network marketing is found throughout the business world. Real Estate agents, Dealerships, and many other 'traditional' business often have levels of reward depending on number of sales, sales people below you, etc. The internet abound with affiliate programs that are multi-leveled to reward affiliates not only for product sales, but also if they bring in new affiliates.

Why is MLM

still be mocked as a business model?!

Multi-level marketing and network marketing is found throughout the business world. Real Estate agents, Dealerships, and many other 'traditional' business often have levels of reward depending on number of sales, sales people below you, etc. The internet abound with affiliate programs that are multi-leveled to reward affiliates not only for product sales, but also if they bring in new affiliates.

Why is MLM so hated by the traditionalists? One it represents a threat. It means a load more competitors. It puts products profits into the hands of the consumers. It means less sales bonuses for them and less margins for the middle men. It means the wealthy can lose control of markets that they previously dominated. Who would you be more scared of - another multi-national with a sales team of 100 people, or a MLM with 100,000 non-professional sales people? Genuine people power has always frightened those in control of both the power and the purse strings. Why would you give the profits to the consumer instead of the share holders? Of course it rattles their cage - it threatens their very existence. Instead of a CEO earning millions for doing nothing, he/she would actually have to get out there and prove that they could sell a product to be successful. Hugely frightened for someone relying on their degrees and old tie network to get ahead.

Multi-level marketing and network marketing is also hated by the traditionalist because it frees people from slavery to a forty hour working week. They love people to be in credit card debt. They love people to HAVE to go to work to survive. They love people having big mortgages. They love people being CONSUMERS. They don't want consumers to turn into producers. It spoils there party. They don't want people to be free to from the "traditional" working (slavery) model.

At the end of the day it doesn't matter what the naysayers say about MLM, the only thing that matters is can you succeed at MLM.