Tags |
|
|
Links |
|
|
Answer Upon - NeuroMarketing - 7 Secrets To Unlocking Your Customer's Brain That Ignites Profits And Sales
Business organizations produce goods or services. Though there are vast differences in the functioning and approaches of these organizations, they all strive to achieve certain objectives. It must also be noted that organizations cannot achieve the objectives effortlessly. They are achieved through systematic effort. This whole process is called business administration.The most important objective that has to be implemented when talking about business administration is the production and supply of goods and services needed by the community. To realize this objective of maintaining a continuous supply of goods and services of a specific type for meeting the needs of the community, a business firm makes use of the four basic resources: Men, materials, money and management.With the aid of money or capital, the management makes use of human resources as well as physical resources: materials to convert ideas into achievements. Given money, people, and materials, it is the quality of management that determines how well and how far will a firm succeed in its work. Management is the critical factor in business operations that is responsible for the utilization of the resources through proper planning, direction and s
The “Reptilian Brain” and Profits: 7 Critical Insights You Must Know About How and Why Your Customer Buys
Our “old” brain often overrides our voice of logic and drives all buying decisions for reasons beyond our conscious awareness. To influence your customer’s buying decisions, you must learn how the “old” brain operates and speak its “language.” Below are 7 key insights about the old brain that can add to your bottomline.
1. The old brain is driven by emotions.<
Travel franchises give entrepreneurs the option to invest in work from home franchise opportunities that are both interesting and profitable for prospective businessmen and women, even without a college degree or related experience.After all, what could be more fulfilling than helping a newlywed bride and groom plan their dream honeymoon or planning that ideal family vacation with an ecstatic father?Even more appealing, travel franchise income opportunities also give franchisees the chance to get away at a reduced rate. Most often, franchisors in this booming travel industry offer discounted travel to their franchisees, making your payouts all the more attractive.A Wide Range of Franchise Opportunities
There are many avenues one can take to get involved with travel franchises, including travel agency franchise opportunities, cruise franchise opportunities, and hotel and rental car franchise opportunities. Even touring companies and map publishers offer franchise opportunities to entrepreneurs eager to become part of the exciting travel industry.How to Choose What's Right for You
The segment you choose may depend on the type of work that m
* Why even the highest priced or lowest quality products sometimes outsell their competitors’?
* Why and how your prospects buy the products or services they do, even if their choices seem irrational or impractical?
* Why some brands have a devoted cult-like following while others have zero loyalty?
A new field called NeuroMarketing – combining neuroscience, marketing and technology – has generated a buzz across every industry and every business sector. Let’s look at how the latest findings can help you convert more prospects to customers and create life-long loyalty and raving fans.
NeuroMarketing: Is It The Key To Unlocking Your Customer’s Brain?
In traditional marketing, we are told … “follow the proven formula of compelling headlines, benefits, satisfaction guarantee and a call to action, and your sales will skyrocket.” Yet, even top marketers can attest that successful campaigns are a “hit or miss” proposition to find those that generate big sales.
Until now …
Neuroscience and behavioral sciences – such as NLP (NeuroLinguistic Programming) – are all saying the same thing:
“Our unconscious mind – not our conscious mind -- drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don’t really know why they buy what they buy, which is why traditional market research fall short.”
Let’s take a look at the underlying reason why … the architecture of our brain.
Will The Real Decision Maker (In Your Brain) Please Stand Up?
According to neuroscientists, there are 3 main parts to the brain, each functioning as a brain unto itself. These “three brains” - nestled inside one another – are as follows.
* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.
* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.
* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic survival functions, such as hunger, breathing, flight-or-fight reactions and staying out of harm’s way.
While neuromarketing is still a young field with many unanswered questions, one finding is clear.
The reptilian, or “old,” brain drives your customers’ buying decisions.
According to Erik du Plessis in The Advertising Mind, the “old” brain rules all rapid decision-making. Market researcher and Chairman, Archetype Discoveries Worldwide, Clotaire Rapaille said in a PBS interview -- “The Persuaders” – that …
“The reptilian always wins. I don’t care what you tell me intellectually. Why? Because the reptilian always wins.”
To strengthen your brand, loyalty and sales, you must understand your customers’ “reptilian hot buttons.” A “cortex” message – such as “Buy my product because it is 20% cheaper” – doesn’t buy customer loyalty. It all comes down to who triggers the first reptilian reaction. That’s why Coke, after all these years, continues to dominate the market.
The “Reptilian Brain” and Profits: 7 Critical Insights You Must Know About How and Why Your Customer Buys
Our “old” brain often overrides our voice of logic and drives all buying decisions for reasons beyond our conscious awareness. To influence your customer’s buying decisions, you must learn how the “old” brain operates and speak its “language.” Below are 7 key insights about the old brain that can add to your bottomline.
1. The old brain is driven by emotions.<
Pallets are platforms or stands that are used for transportation and storage of goods. They are used particularly in industrial applications like export of chemicals, grains, pharmaceuticals, perishables, and others. There are different kinds of pallets used for different applications: rackable pallets that are suitable for multi-rack storage systems and non-rackable pallets that are suitable for heavy weight storage applications at floor level. Pallets are also categorized as static/ dynamic and light /medium /heavy /extra-heavy. Printers pallets, double-sided pallets, four-sided pallets, shuttle pallets, newspaper pallets, roll cradle pallets and reinforced pallets are the other kinds of pallets available.Pallets can be made of either plastic, cardboard, or wood. Wood pallets are very cost- effective but have problems like fungus, nails and splinters, pests and insects. They are also difficult to dispose of, and hence, they are being increasingly replaced with plastic pallets. Light-weight thermoplastic pallets are gaining popularity because they are recyclable, insulating, light weight and environment friendly. Besides, they do not have the problem of being infested with insects. Cardboard pallets, on the other h
Until now …
Neuroscience and behavioral sciences – such as NLP (NeuroLinguistic Programming) – are all saying the same thing:
“Our unconscious mind – not our conscious mind -- drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don’t really know why they buy what they buy, which is why traditional market research fall short.”
Let’s take a look at the underlying reason why … the architecture of our brain.
Will The Real Decision Maker (In Your Brain) Please Stand Up?
According to neuroscientists, there are 3 main parts to the brain, each functioning as a brain unto itself. These “three brains” - nestled inside one another – are as follows.
* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.
* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.
* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic survival functions, such as hunger, breathing, flight-or-fight reactions and staying out of harm’s way.
While neuromarketing is still a young field with many unanswered questions, one finding is clear.
The reptilian, or “old,” brain drives your customers’ buying decisions.
According to Erik du Plessis in The Advertising Mind, the “old” brain rules all rapid decision-making. Market researcher and Chairman, Archetype Discoveries Worldwide, Clotaire Rapaille said in a PBS interview -- “The Persuaders” – that …
“The reptilian always wins. I don’t care what you tell me intellectually. Why? Because the reptilian always wins.”
To strengthen your brand, loyalty and sales, you must understand your customers’ “reptilian hot buttons.” A “cortex” message – such as “Buy my product because it is 20% cheaper” – doesn’t buy customer loyalty. It all comes down to who triggers the first reptilian reaction. That’s why Coke, after all these years, continues to dominate the market.
The “Reptilian Brain” and Profits: 7 Critical Insights You Must Know About How and Why Your Customer Buys
Our “old” brain often overrides our voice of logic and drives all buying decisions for reasons beyond our conscious awareness. To influence your customer’s buying decisions, you must learn how the “old” brain operates and speak its “language.” Below are 7 key insights about the old brain that can add to your bottomline.
1. The old brain is driven by emotions.<
Of all the media choices available to advertisers, intrusive media has been proven in multiple national market tests to be the most effective method for brand creation.What exactly is intrusive media? I like to think of it as outbound promotion.In essence, this form of advertising involves delivery methods that are actively inserted into a prospect’s environment. Unlike passive media elements like search engine listings and yellow page ads which are sought out by your target audience, intrusive media is dropped right into a prospect’s lap, and can only be avoided if a person changes channels, deletes an email, etc.Intrusive applications can be found both online and offline. This type of media is most effective when presented in the form of audio or video broadcasting.A couple of examples of intrusive media:1. A thank you web page that loads a video presentation which surfers must view before continuing to their download link.2. Radio commercials3. Pop-up windows4. Television commercialsMost research indicates offline methods of intrusion are more effective as a means of creating brand awareness for the small business. Even in this high-tech age, radio and telev
Will The Real Decision Maker (In Your Brain) Please Stand Up?
According to neuroscientists, there are 3 main parts to the brain, each functioning as a brain unto itself. These “three brains” - nestled inside one another – are as follows.
* The “Human” (“New,” or outer-most) Brain: Most evolved part of the brain known as the cortex. Responsible for logic, learning, language, conscious thoughts and our personalities.
* The “Mammalian” (Middle) Brain: Also known as the limbic system. Deals with our emotions, moods, memory and hormones.
* The “Reptilian” (Old) Brain: Also known as the R Complex controls our basic survival functions, such as hunger, breathing, flight-or-fight reactions and staying out of harm’s way.
While neuromarketing is still a young field with many unanswered questions, one finding is clear.
The reptilian, or “old,” brain drives your customers’ buying decisions.
According to Erik du Plessis in The Advertising Mind, the “old” brain rules all rapid decision-making. Market researcher and Chairman, Archetype Discoveries Worldwide, Clotaire Rapaille said in a PBS interview -- “The Persuaders” – that …
“The reptilian always wins. I don’t care what you tell me intellectually. Why? Because the reptilian always wins.”
To strengthen your brand, loyalty and sales, you must understand your customers’ “reptilian hot buttons.” A “cortex” message – such as “Buy my product because it is 20% cheaper” – doesn’t buy customer loyalty. It all comes down to who triggers the first reptilian reaction. That’s why Coke, after all these years, continues to dominate the market.
The “Reptilian Brain” and Profits: 7 Critical Insights You Must Know About How and Why Your Customer Buys
Our “old” brain often overrides our voice of logic and drives all buying decisions for reasons beyond our conscious awareness. To influence your customer’s buying decisions, you must learn how the “old” brain operates and speak its “language.” Below are 7 key insights about the old brain that can add to your bottomline.
1. The old brain is driven by emotions.<
One alternative to starting a business “from scratch” is to buy an existing business. To some extent, buying a business is less risky because its operating history provides meaningful data on its chances of success under our concept. We must, however, balance the acquisition cost against what the cost of a startup might have been.Small-business sales are generally (on the order of 94%) sales of assets, with no assumption of liabilities; only about 6% are sales of company stock. Often the seller finances part of the purchase; typically the buyer makes a down payment on the order of one-third of the sales price, with repayment terms of five years at market rates. Do you see any danger for the seller in financing the sale?If the decision is made that purchase of an existing business could improve our chances for success, we must then evaluate existing businesses to determine whether any are available at a price that is economically more favorable than a new venture. The most difficult issue in small business sales is establishing a selling price. It is an inexact science, characterized by a seller’s too-high expectations, and an overly skeptical prospective buyer.Due diligence must be performed before
While neuromarketing is still a young field with many unanswered questions, one finding is clear.
The reptilian, or “old,” brain drives your customers’ buying decisions.
According to Erik du Plessis in The Advertising Mind, the “old” brain rules all rapid decision-making. Market researcher and Chairman, Archetype Discoveries Worldwide, Clotaire Rapaille said in a PBS interview -- “The Persuaders” – that …
“The reptilian always wins. I don’t care what you tell me intellectually. Why? Because the reptilian always wins.”
To strengthen your brand, loyalty and sales, you must understand your customers’ “reptilian hot buttons.” A “cortex” message – such as “Buy my product because it is 20% cheaper” – doesn’t buy customer loyalty. It all comes down to who triggers the first reptilian reaction. That’s why Coke, after all these years, continues to dominate the market.
The “Reptilian Brain” and Profits: 7 Critical Insights You Must Know About How and Why Your Customer Buys
Our “old” brain often overrides our voice of logic and drives all buying decisions for reasons beyond our conscious awareness. To influence your customer’s buying decisions, you must learn how the “old” brain operates and speak its “language.” Below are 7 key insights about the old brain that can add to your bottomline.
1. The old brain is driven by emotions.<
Being on an improv comedy stage can be a very scary thing. You have nothing prepared in advance, you have an audience just waiting to laugh (or not!), and you have other performers who will have their own ideas about what to do.Many improvisers, especially new ones, will feel a great deal of stress wondering what their partners are going to do. Well meaning performers will get wrapped up in their own thoughts trying to figure out what’s in their partner’s head so they can help support them. Non-well meaning (or just oblivious) performers will stress that their partner won’t support them or that their partner will do something stupid or crazy.I was like this too for a while, until I came to a great, if obvious, conclusion: the only thing I could control on that stage was myself. Ergo, there was no point in worrying about what my partner might do. Whatever he did, I would flow with it.The day I came to that conclusion is the day that my performance really took off. All the energy and focus I had previously been putting on stress, fear, and trying to “figure out” my fellow performers suddenly went to staying in the moment, paying attention, and doing the best I could with whatever was given to me.T
The “Reptilian Brain” and Profits: 7 Critical Insights You Must Know About How and Why Your Customer Buys
Our “old” brain often overrides our voice of logic and drives all buying decisions for reasons beyond our conscious awareness. To influence your customer’s buying decisions, you must learn how the “old” brain operates and speak its “language.” Below are 7 key insights about the old brain that can add to your bottomline.
1. The old brain is driven by emotions.
Our old brain operates on autopilot – ie., a stimulus response mechanism. Emotions are automatic responses to sensory stimuli. The smell of coffee, the sound of the ocean, the view of a setting sun … all trigger an unconscious emotional response.
Emotions play a similar critical role in our buying decisions. Business Pundit (www.businesspundit.com) reminds us that “in an oversupplied economy, customer feelings drive purchase decisions and profitability. Your new imperative is to assess and appeal to your customer’s feelings. Welcome to The Feelings Economy.”
Key lesson: The more senses you trigger and associate with your products/services, the more you will appeal to your customers’ emotions and influence their buying behavior.
2. The old brain “decides” on the basis of the gain vs. pain tradeoff.
The two basic drivers of all behavior and decisions are: to seek pleasure and avoid pain. According to Kevin Hogan, author, The Science of Influence, “most people react to the fear of loss and the threat of pain in a much more profound way than they do for gain.”
Consumers focus more on not getting hurt over the need to feel great when making decisions. “They overemphasize the importance of pain by about 2.5:1 in decision making.” How to overcome your customer’s “distorted” gain vs. pain trade-off?
Key lesson: Marketing guru, Seth Godin illustrates through his Joy/Cash Curve that high value purchases often trigger increasing amounts of buying pain. His solution: add more joy and pleasure to the buying process, such as he did in his work with Lexus. According to Godin, when you make buying pleasurable, you actually reset the customer’s “value meter.” How are you adding more joy to your buying process?
3. The old brain is highly influenced by beginnings and endings.
Research confirms that the beginning and ending of an event or experience alters our perception of the entire experience. Our initial impression becomes the “filter” for how we perceive what is to follow. The most recent experience leaves a final impression with greater weight.
Key lesson: In marketing, for your message to be accepted, it is critical to leave a strong first impression – like a compelling story, a big smile, etc. Also, if a customer has a pleasant or unpleasant experience with your product or company, that most recent experience will influence future purchases more than all other experiences combined. What impression are you leaving with your prospects in the first few seconds or words? How has your last customer contact enhanced or jeopardized repeat sales?
4. The old brain is visually oriented and responds rapidly to images.
From the moment we are born, we are able to see shadows and associate meaning to them. In communications, we are told that 65% of our how our message is received is through our physiology (or visual cues). Study after study has shown that someone’s first
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.hubyou.info/article/24980/hubyou-NeuroMarketing--7-Secrets-To-Unlocking-Your-Customers-Brain-That-Ignites-Profits-And-Sales.html">NeuroMarketing - 7 Secrets To Unlocking Your Customer's Brain That Ignites Profits And Sales</a>
BB link (for phorums):
[url=http://www.hubyou.info/article/24980/hubyou-NeuroMarketing--7-Secrets-To-Unlocking-Your-Customers-Brain-That-Ignites-Profits-And-Sales.html]NeuroMarketing - 7 Secrets To Unlocking Your Customer's Brain That Ignites Profits And Sales[/url]
Related Articles:
The Greatest Vitamin in The World
Knowledge Management, the Generalist and the Specialist
Bookmark it:
|