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Answer Upon - Top 10 Reasons You Don't Have Any Clients (And How to Change That)
How These Famous Entrepreneurs Can Teach and Inspire Us our clients truly care about is what you can do for them, or more specifically, what benefit they will receive as a result of working with you. What that means is that you need to...Follow their methods to create your own fortune.What a privilege. Over the last weekend I attended an action packed Entrepreneurs Bootcamp on Internet and Direct Response Marketing.Do the names of these famous entrepreneurs mean anything to you?Ted Nicholas - Master author and copywriter, millionaire by age 25, multi millionaireYanik Silver - Brilliant Internet Marketer, multi millioniareArmand Morin - Search on Goolge and you will find his name on 744,000 pages! Multi millioniareDerek Gehl - Partner of the late Cory Rudl of Internet Marketing Centre fame, multi millioniarePlus other famous entrepreneurs, too many to mention.The event was in aid of a children's charity and raised in excess of ?400,000. It was created and hosted by Andrew Reynolds, from the UK, another self made millionaire, who has developed his 'Cash on Demand System' over the last 10 years netting a cool ?30,000,000 in the process.This is heady stuff and it really was a privilege to be able to meet with and listen to these masters.If you have been anywhere near the internet in recent times you must have come across some of these people, all outrageously successful in their own niche.All nice easy people, comfortable with what they are doing. Honest and open, sharing their ideas and techniques.A number of common themes came across;1. Anyone wanting to be successful in business today must have a presence on the internet.2. Solution #3: Create an absolutely killer "elevator" speech. An elevator speech is a short sentence that distills the value of your services and benefit your clients get when working with you. It answers the question "what do you do?" which is really "what CAN you do for ME?" Add your name, your title if you want, and you've got a great introduction. To create your own killer elevator speech, download my Killer Elevator Speech tool. Reason #4: You don't have the support you need to get where you want to go. Doing all this on your own is more than tough--it's overwhelming! Having a group of people PLUS one partner or buddy who are/is familiar with and supportive of your goals enough to offer regular support, ideas, and feedback helps keep your energy and momentum up, and provides you with the strength y It's Time To Look At Our Attitude And How It Affects Our Customer Service Go ahead and blame the economy if you want to, but if you truly want to know why you don't have any clients, I'm happy to tell you (and even happier to tell you what to do about it). Or perhaps you're thinking that if only you had more of a budget for advertising, you'd be in the money?There are a few things in life that must have other things working with them to work right.Let’s take baseball for example. Baseball is a great sport and a great game. There are many elements to making it “America’s Pastime”, however there is one above all others.Gravity.You cannot play baseball without gravity. It just does not work. It wouldn’t be baseball; it would be nothrowball, or nohitball or even nowayball.Great Customer Service is like that too. You cannot have a great Customer Service Team without a Great Attitude.You can hire all the people you want, train them till they can spout whole passages from the company manual verbatim, and on request sing the company fight song in a booming voice.You cannot train Attitude, cannot buy Attitude and cannot force Attitude.It’s one of those internal self actualizing things that need to come from the inner person.You can ask someone to examine their Attitude though.“I don’t like your Attitude!”“You have a poor Attitude!”“You’d better change your Attitude if you want to stick around here!”“With an Attitude like that, you won’t last long!”I have used those very same words on occasion to address co-workers, relatives and my dogs. It did not work on any of them, especially the dogs.It’s because most peoples Attitudes are constantly swaying and changing with external and internal pressures. If I were running a Customer Service Department today, I w Let's be honest: Stupider people with less to offer the world than you have made successes of their small businesses, so if you don't have any clients, what needs "fixing" is you, your attitudes or your behaviors, not your ad budget. But don't worry! I'm not one of those "think yourself to success" people; I believe that doing, even a little, is better (and more effective) than sitting around just wishing. So if you really want to know why you don't have any clients, take a look at this list to see if anything sounds (uncomfortably) familiar, and then start thinking about what you can do about it: Reason #1: You haven't got a clear vision of what you want to accomplish. Before you start sputtering that indeed you DO have a clear vision, riddle me this: How many clients do you have in your vision? What hours do you work? What problems do you help your clients solve? How did you get these clients? What does success look like to you? Is it a number of clients, an income level, or something else? Well? If you don't know the details, you haven't got the vision, so what you need to do is... Solution #1: Create a vision of success for yourself (and by create, I mean write it down!). Be as specific as possible. One of the easiest and most compelling ways to do this is to choose a day in the near future (say six to twelve months from now), and describe in vivid detail what's going on in your business and life. Frame the statement in the present tense as if it were already true, using these questions as a guide: What day is it? What time is it? Where are you? What are you doing? What specific goals did you reach? What happened as a result of reaching those goals? How do you feel? Just remember to ground your vision in reality. If you haven't got a single client, please don't sabotage yourself by envisioning a multi-million-dollar business within six months. Make it real, make it reasonable, and make it worth your while to achieve. See it, feel it, and then go for it! Reason #2: You haven't got a written plan. How will you know if you're on the right track if you have only a fuzzy idea of where you're going? Once you've written it all down, you can start making choices about how to spend your time and energy to get what you want. But until you do that, you're just stumbling around in the dark, and any successes you may have are pure dumb luck. So unless you're feeling very lucky, if you want to make a success of your small business, you must... Solution #2: Document your plans. Don't tell me that you're keeping it all in your head; that's just an excuse for not doing your due diligence, and you know it. Write it ALL down, including what service(s) you offer, who needs it, what packages you've got, how you plan to market your business, what your goals are (in terms of both income and number of clients or whatever makes sense for your business), when you're going to do whatever it is you do to market your business, and so on. If you need some help, take a look at my web site for an easy and very basic marketing plan, or if that's too overwhelming, then start by answering my Top 10 Marketing Questions. You CAN do it, and you'll thank me for it, I promise! Reason #3: You don't (or can't) clearly articulate your value to your clients. Can you distill the essence of your value to a particular and specific customer base in seven to nine words? I can, and let me tell you, it works wonders! Let me be blunt: Nobody cares about your title (coach, consultant, king of the world), your process (facilitating, coaching, teaching, empowering), or your education (CC, MBA, PhD, Harvard or Hogwart's School of Witchcraft & Wizardry). All your clients truly care about is what you can do for them, or more specifically, what benefit they will receive as a result of working with you. What that means is that you need to... Solution #3: Create an absolutely killer "elevator" speech. An elevator speech is a short sentence that distills the value of your services and benefit your clients get when working with you. It answers the question "what do you do?" which is really "what CAN you do for ME?" Add your name, your title if you want, and you've got a great introduction. To create your own killer elevator speech, download my Killer Elevator Speech tool. Reason #4: You don't have the support you need to get where you want to go. Doing all this on your own is more than tough--it's overwhelming! Having a group of people PLUS one partner or buddy who are/is familiar with and supportive of your goals enough to offer regular support, ideas, and feedback helps keep your energy and momentum up, and provides you with the strength yo Do You Use Sea Gull Management? ttering that indeed you DO have a clear vision, riddle me this: How many clients do you have in your vision? What hours do you work? What problems do you help your clients solve? How did you get these clients? What does success look like to you? Is it a number of clients, an income level, or something else? Well? If you don't know the details, you haven't got the vision, so what you need to do is...I’ll bet you don’t have a clue as to what I am talking about – Sea Gull Management.Let me give you a scenario. The typical manager flies into the department, rapidly flapping his wings while squawking loudly enough to hear it in the next building. He then squat shakes his butt, craps all over his employees and flies out of the department. For those of you with less vivid imaginations, it is when a manager delivers only bad news, never praise or positive feedback or recognition.Ever worked for someone with this approach to management? De-motivating wasn’t it? Many managers just don’t get it. Most employees would like to be effective, do a good job and get their work done on time and right. Problem is, many organizations sabotage employee performance top-down and refuse to look in the mirror to determine the cause of this situation.For over 30 years, I have consulted with hundreds of organizations in a variety of industries worldwide. Would you be interested to know what I have learned as one of the most common critical mistakes managers make every day? …Too little positive feedback and recognition, and poorly delivered negative feedback or discipline.You get the behavior you reward. Behavior reinforced is behavior repeated. What goes around comes around. Doesn’t matter how you say it, the result is always the same. If you don’t like the behavior you are getting, don’t just look at your employees, but look at your management style, corporate culture and commun Solution #1: Create a vision of success for yourself (and by create, I mean write it down!). Be as specific as possible. One of the easiest and most compelling ways to do this is to choose a day in the near future (say six to twelve months from now), and describe in vivid detail what's going on in your business and life. Frame the statement in the present tense as if it were already true, using these questions as a guide: What day is it? What time is it? Where are you? What are you doing? What specific goals did you reach? What happened as a result of reaching those goals? How do you feel? Just remember to ground your vision in reality. If you haven't got a single client, please don't sabotage yourself by envisioning a multi-million-dollar business within six months. Make it real, make it reasonable, and make it worth your while to achieve. See it, feel it, and then go for it! Reason #2: You haven't got a written plan. How will you know if you're on the right track if you have only a fuzzy idea of where you're going? Once you've written it all down, you can start making choices about how to spend your time and energy to get what you want. But until you do that, you're just stumbling around in the dark, and any successes you may have are pure dumb luck. So unless you're feeling very lucky, if you want to make a success of your small business, you must... Solution #2: Document your plans. Don't tell me that you're keeping it all in your head; that's just an excuse for not doing your due diligence, and you know it. Write it ALL down, including what service(s) you offer, who needs it, what packages you've got, how you plan to market your business, what your goals are (in terms of both income and number of clients or whatever makes sense for your business), when you're going to do whatever it is you do to market your business, and so on. If you need some help, take a look at my web site for an easy and very basic marketing plan, or if that's too overwhelming, then start by answering my Top 10 Marketing Questions. You CAN do it, and you'll thank me for it, I promise! Reason #3: You don't (or can't) clearly articulate your value to your clients. Can you distill the essence of your value to a particular and specific customer base in seven to nine words? I can, and let me tell you, it works wonders! Let me be blunt: Nobody cares about your title (coach, consultant, king of the world), your process (facilitating, coaching, teaching, empowering), or your education (CC, MBA, PhD, Harvard or Hogwart's School of Witchcraft & Wizardry). All your clients truly care about is what you can do for them, or more specifically, what benefit they will receive as a result of working with you. What that means is that you need to... Solution #3: Create an absolutely killer "elevator" speech. An elevator speech is a short sentence that distills the value of your services and benefit your clients get when working with you. It answers the question "what do you do?" which is really "what CAN you do for ME?" Add your name, your title if you want, and you've got a great introduction. To create your own killer elevator speech, download my Killer Elevator Speech tool. Reason #4: You don't have the support you need to get where you want to go. Doing all this on your own is more than tough--it's overwhelming! Having a group of people PLUS one partner or buddy who are/is familiar with and supportive of your goals enough to offer regular support, ideas, and feedback helps keep your energy and momentum up, and provides you with the strength y How To Answer Questions At Interviews ou feel?Getting The Job Of Your Dreams – Interview QuestionsEmployer: “Why would you like to work for us?”Candidate: “I will like to work for your company because it will give me the opportunity to further develop my skills and attain my career ambitions.”Now let us break down the answer to the question above.“I will like to work for your company” – It s about you! “It will give me the opportunity to” – It’s still about you! “Develop my skills and attain my career ambitions” – Once again, it’s about you!What about the employer?What’s in it for them?Don’t just listen to what is being said, listen to what they mean by what they are saying.It’s obvious what your answer means: You just want the job to fulfil your personal goals.Employers are not a charity club. This is not why they recruit people. They have their own needs, requirements and desires.This is what the question above actually mean:Employer: “What do you have to bring to the table that will help our business grow and why do you want to help us achieve this?“How does your interest, needs, desires and goals help meet our own interest, desires, needs and goals”Consider this: Husband: “ I will like to buy you that blender because I love the smoothies my mother makes.Wife: “ I can’t believe how selfish you are!”Husband: “ What now! It’s a gift for you not for me you stupid blob. How does that make me selfish?”Do you now s Just remember to ground your vision in reality. If you haven't got a single client, please don't sabotage yourself by envisioning a multi-million-dollar business within six months. Make it real, make it reasonable, and make it worth your while to achieve. See it, feel it, and then go for it! Reason #2: You haven't got a written plan. How will you know if you're on the right track if you have only a fuzzy idea of where you're going? Once you've written it all down, you can start making choices about how to spend your time and energy to get what you want. But until you do that, you're just stumbling around in the dark, and any successes you may have are pure dumb luck. So unless you're feeling very lucky, if you want to make a success of your small business, you must... Solution #2: Document your plans. Don't tell me that you're keeping it all in your head; that's just an excuse for not doing your due diligence, and you know it. Write it ALL down, including what service(s) you offer, who needs it, what packages you've got, how you plan to market your business, what your goals are (in terms of both income and number of clients or whatever makes sense for your business), when you're going to do whatever it is you do to market your business, and so on. If you need some help, take a look at my web site for an easy and very basic marketing plan, or if that's too overwhelming, then start by answering my Top 10 Marketing Questions. You CAN do it, and you'll thank me for it, I promise! Reason #3: You don't (or can't) clearly articulate your value to your clients. Can you distill the essence of your value to a particular and specific customer base in seven to nine words? I can, and let me tell you, it works wonders! Let me be blunt: Nobody cares about your title (coach, consultant, king of the world), your process (facilitating, coaching, teaching, empowering), or your education (CC, MBA, PhD, Harvard or Hogwart's School of Witchcraft & Wizardry). All your clients truly care about is what you can do for them, or more specifically, what benefit they will receive as a result of working with you. What that means is that you need to... Solution #3: Create an absolutely killer "elevator" speech. An elevator speech is a short sentence that distills the value of your services and benefit your clients get when working with you. It answers the question "what do you do?" which is really "what CAN you do for ME?" Add your name, your title if you want, and you've got a great introduction. To create your own killer elevator speech, download my Killer Elevator Speech tool. Reason #4: You don't have the support you need to get where you want to go. Doing all this on your own is more than tough--it's overwhelming! Having a group of people PLUS one partner or buddy who are/is familiar with and supportive of your goals enough to offer regular support, ideas, and feedback helps keep your energy and momentum up, and provides you with the strength y Cubicle Manufacturers rvice(s) you offer, who needs it, what packages you've got, how you plan to market your business, what your goals are (in terms of both income and number of clients or whatever makes sense for your business), when you're going to do whatever it is you do to market your business, and so on. If you need some help, take a look at my web site for an easy and very basic marketing plan, or if that's too overwhelming, then start by answering my Top 10 Marketing Questions. You CAN do it, and you'll thank me for it, I promise!If the number of cubicles to be purchased is relatively large, then a company can deal directly with a cubicle manufacturer. Normally it is an independent office cubicle dealer one has to work with. Office cubicle dealers carry systems from a large number of manufacturers. Some of these dealers are representatives of specific manufacturers while others specialize in certain brands but carry other brands too. The important choice to be made here is to choose a brand that's established and well known because future purchases will depend on initial purchases. Instead of choosing different brands, opt for one brand that shows stability. Systems furniture can be used or new. A lot of the systems furniture market is in various classes of used equipment, therefore many of the resellers are partial manufacturers. There are others who are purely resellers and once these resellers determine the needs of the company, they'll consult and find the necessary information from various manufacturers to suit the office's needs. They'll also find if the office requires new or remanufactured cubicles and then quote the best price for it.If possible, the company should check the manufacturer's area of operation like the manufacturing areas, and warehouse to get an idea of the size of the operation. Show rooms of cubicle dealers should be checked, if they have one. Taking a look at cubicles personally allows for comparisons of brand, quality, and materials. Reputation and longevity of the cubicles are Reason #3: You don't (or can't) clearly articulate your value to your clients. Can you distill the essence of your value to a particular and specific customer base in seven to nine words? I can, and let me tell you, it works wonders! Let me be blunt: Nobody cares about your title (coach, consultant, king of the world), your process (facilitating, coaching, teaching, empowering), or your education (CC, MBA, PhD, Harvard or Hogwart's School of Witchcraft & Wizardry). All your clients truly care about is what you can do for them, or more specifically, what benefit they will receive as a result of working with you. What that means is that you need to... Solution #3: Create an absolutely killer "elevator" speech. An elevator speech is a short sentence that distills the value of your services and benefit your clients get when working with you. It answers the question "what do you do?" which is really "what CAN you do for ME?" Add your name, your title if you want, and you've got a great introduction. To create your own killer elevator speech, download my Killer Elevator Speech tool. Reason #4: You don't have the support you need to get where you want to go. Doing all this on your own is more than tough--it's overwhelming! Having a group of people PLUS one partner or buddy who are/is familiar with and supportive of your goals enough to offer regular support, ideas, and feedback helps keep your energy and momentum up, and provides you with the strength y Businesses Need to Build KASH To Secure the Desired End Results of Profits our clients truly care about is what you can do for them, or more specifically, what benefit they will receive as a result of working with you. What that means is that you need to...Several years ago at a national conference, the speaker, David Herdlinger, applied his experience using the frequently quoted words, knowledge, skills and attitudes and constructed KSA into a quadrant. The upper boxes contained the letters K for knowledge and A for attitudes. In the lower left hand box was the letter S for Skills. To complete the quadrant, he added the letter H for Habits in the lower right hand corner. Now the letters K.A.S.H. fitted neatly into a box and Whoa La the K.A.S.H. Box was born.The purpose of this K.A.S.H. Box was to show that more often than not performance failure whether organizationally or individually is not just an issue of knowledge and skills, but also poor attitudes and habits. Yet, individuals and organizations spend most of their resources developing knowledge and skills and fail to develop the necessary attitudes and habits for performance success.Being an individual who is always looking to help others make more connections, I expanded David’s K.A.S.H. Box into the K.A.S.H. Box for Sustainable Change. Since the purpose of cash boxes is to accumulate daily change or profits within a change drawer, I placed a large rectangular box under the quadrant. When cash is spent on the left side of the K.A.S.H. Box without investing cash on the right side, the money is not reinvested into the business or Solution #3: Create an absolutely killer "elevator" speech. An elevator speech is a short sentence that distills the value of your services and benefit your clients get when working with you. It answers the question "what do you do?" which is really "what CAN you do for ME?" Add your name, your title if you want, and you've got a great introduction. To create your own killer elevator speech, download my Killer Elevator Speech tool. Reason #4: You don't have the support you need to get where you want to go. Doing all this on your own is more than tough--it's overwhelming! Having a group of people PLUS one partner or buddy who are/is familiar with and supportive of your goals enough to offer regular support, ideas, and feedback helps keep your energy and momentum up, and provides you with the strength you might need when the going gets tough. Doing it all alone doesn't make you a hero, so why don't you... Solution #4: Get a coach, and join or create a group of people who are in the same situation (building a business) as you. You've got tons of options here; either join an existing group, or start your own. You can work with a coach, or find a buddy who will provide reciprocal coaching. Not many rules to this solution, except that the support must be consistent and regular (ideally, every week for the first six months of your start up or business building process). Reason #5: You don't truly believe you can do it, so you're not "ready" for clients. If you feel that you're not really ready, you're not, so stop whining and go back to sitting on the sidelines. But unless you're practicing a trade that requires a specific license that you haven't got, chances are that there are people out there who are willing to accept your level of expertise, no matter how new you are to the business. And the best way to get experience is by doing. So quit making excuses, and find those people! You may have to... Solution #5: Work for free. If you're truly so insecure that you feel shy about charging for your services, offer to perform your services for free until you've got some experience, positive feedback and confidence. And don't stop with one or two free clients; get as many as you can. Just one caveat: Set a limit on the free deal, either in number of hours or weeks/months of service. If you've provided adequate value, at least some of your free clients will turn into paying clients, and you'll have proven your value to yourself. Reason #6: You're not focused on your goals and doing the work. Maybe you've got your vision and plans documented, but you haven't looked at them in weeks (months?) and you don't recall off the top of your head exactly what your marketing tactics are. This is not good (but you knew that, right)? What you need to do is... Solution #6: Focus and act! Constant attention to your goals helps keep your eyes on the prize and the finish line in view. Remember, the greatest threat to progress is inertia. Keep your goals visible (in a notebook on your desk, posted by your computer, etc.) and do at least one task that is designed to move you toward your goal (this would be one of your marketing tactics) every day (yes, I really mean every day!), not just when you feel like it. Your progress may be slow, but the good news is that a slow and steady accumulation of small tasks will eventually get you where you want to be. Reason #7: You don't know who your best client would be. If you're still stuck in that rookie trap of thinking that "everyone in the world" would want your service, it's time for a dose of reality. The bottom line is that if you can't identify the person who would benefit the most from your service, then you may never get a clientele worth having. The best cure for that is to... Solution #7: Create a profile of your best client. Start by asking yourself this question: Who would benefit most from my services, and why? You want to know the age, gender, income level, interests and other defining characteristics so that you can find and speak directly to that person in your marketing efforts. If you've got a good idea who your best client is, but you're not sure, then interview a dozen or so people who fit the profile you've developed, and find out from them what their greatest concerns and needs are regarding your product or service. If you still haven't got enough information, then keep asking questions until you get some answers, or consider working with a coach or buddy to tease out the information. Reason #8: You've tried a bunch of things, but nothing seems to work. Maybe you tried a postcard, but that didn't work as well as you had hoped. Or you put up a web site, but nobody's visiting, or if they are, they're not calling you. Or perhaps you ran an ad once, but nothing much c
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