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  • Answer Upon - Ten Top Cures For The Deadly Disease of Marketing Apathy In Your Business

    Franchising is Not as Easy as It Looks
    Many entrepreneurs wish to build up their companies and franchise it across the region, then state, then country and then the World. Well sure sounds good but it is not so easy. First it costs a lot of cash up front, about a million dollars to do it right. Then there is an abundance of lawyer fees, which make you hate all lawyers until the day you die with a passion so intense you may not even recognize yourself as these professional parasites attemp
    sion for the company.

    Cure #2: Develop a strategic Integrated Marketing Communications (IMC) Plan and use that document to help drive the strategic marketing efforts of your business. This is a powerful and proven tool to keep your marketi

    Oil Change Customer from Hell or Hoax; You Decide
    Evacuation, "E-Vac" Oil System for Oil ChangingHow do most mobile oil change companies remove the used motor oil from the crank case? Well they “Evacuate it” or in the industry we call it “E-VAC” and this means we suck it out of the dip stick tube with a thin tube which is pushed into the crankcase. Many wonder will this get all the oil out? The answer is not all the oil. In many cases there will be some oil left, not much, but 100% is difficu
    There is a dreaded and deadly disease embedded in too many businesses today. What is it? It is called APATHY or more specifically MARKETING APATHY. It is highly contagious and has become widespread among businesses. The symptoms of this disease are: lack of interest; lack of motivation; satisfaction with the status quo; lack of passion; complacency; passiveness; lack of follow-up and follow-through; and a general disregard for marketing activities. These symptoms create a formidable barrier to the success of you and your business. If you or others in your business suffer from any of these symptoms, then Your Strategic Thinking Business Coach urges you to try one or more of the top ten cures for MARKETING APATHY immediately!

    Cure #1: Develop a clearly defined and focused vision for your business, as well as a mission statement and a list of core values or guiding principles. Share this with the entire company to motivate everyone to focus on the vision and mission for the company.

    Cure #2: Develop a strategic Integrated Marketing Communications (IMC) Plan and use that document to help drive the strategic marketing efforts of your business. This is a powerful and proven tool to keep your marketin

    Beyond Branding
    Small businesses owners today are aware of the importance of carving an image in the minds of their prospective clients. They realize the effect of a catchy business name, a distinctive logo and the perfect slogan as well as the effective execution of their brand through appropriate marketing material and advertising.For a small business to stand out in the minds of their prospective clients, it is not enough to just look the part, they have t
    e are: lack of interest; lack of motivation; satisfaction with the status quo; lack of passion; complacency; passiveness; lack of follow-up and follow-through; and a general disregard for marketing activities. These symptoms create a formidable barrier to the success of you and your business. If you or others in your business suffer from any of these symptoms, then Your Strategic Thinking Business Coach urges you to try one or more of the top ten cures for MARKETING APATHY immediately!

    Cure #1: Develop a clearly defined and focused vision for your business, as well as a mission statement and a list of core values or guiding principles. Share this with the entire company to motivate everyone to focus on the vision and mission for the company.

    Cure #2: Develop a strategic Integrated Marketing Communications (IMC) Plan and use that document to help drive the strategic marketing efforts of your business. This is a powerful and proven tool to keep your marketi

    The Top Six Reasons to Buy Rather Than Build an Inventory Management Solution
    Is building your own inventory management solution really your best bet?The issues that companies face when they decide to build a solution in house are numerous: Scarce development resources, project cost overruns, delivery delays, unexpected technical issues, long-term maintenance issues.For these reasons, you should consider purchasing hosted, flexible, "out-of-the-box" vendor managed inventory (VMI) and web-based inventory solutions
    barrier to the success of you and your business. If you or others in your business suffer from any of these symptoms, then Your Strategic Thinking Business Coach urges you to try one or more of the top ten cures for MARKETING APATHY immediately!

    Cure #1: Develop a clearly defined and focused vision for your business, as well as a mission statement and a list of core values or guiding principles. Share this with the entire company to motivate everyone to focus on the vision and mission for the company.

    Cure #2: Develop a strategic Integrated Marketing Communications (IMC) Plan and use that document to help drive the strategic marketing efforts of your business. This is a powerful and proven tool to keep your marketi

    Franchisor Pro Forma Statements: Marketing - Mendacity - or Malfeasance
    The Franchise RelationshipIn theory, the franchise relationship is a symbiotic relationship, such as a marriage, or a partnership. However, as often happens, there is a significant gap between theory and practice. What should be well understood is that the goal of the franchisor is the same as any other business entity: maximize profits. Moreover, we live in an era of immediate gratification; therefore, in many business entities long
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    Cure #1: Develop a clearly defined and focused vision for your business, as well as a mission statement and a list of core values or guiding principles. Share this with the entire company to motivate everyone to focus on the vision and mission for the company.

    Cure #2: Develop a strategic Integrated Marketing Communications (IMC) Plan and use that document to help drive the strategic marketing efforts of your business. This is a powerful and proven tool to keep your marketi

    Veteran Entrepreneurs Are Growing In Ranks
    When I’m not running my own business, writing articles about business, speaking to groups and organizations about business, or consulting with companies who want my advice about the running of their business, I teach a weekly class on the subject of (care to guess?) starting and running a business.To quote my frequently-mentioned and wise-beyond-her-years teenage daughter, Chelsea, “Dad, you really need to get a life.” This advice coming from
    sion for the company.

    Cure #2: Develop a strategic Integrated Marketing Communications (IMC) Plan and use that document to help drive the strategic marketing efforts of your business. This is a powerful and proven tool to keep your marketing efforts focused and on track.

    Cure #3: Recruit and retain a business coach, a mentor and possibly a peer advisory group. These people will provide encouragement, guidance and some great ideas for you and your business to grow and to be successful.

    Cure #4: Recognize and acknowledge your own “value.” Identify your gifts, talents and unique abilities that you can contribute to your business. A business coach and mentor can help you with this effort.

    Cure #5: Develop a strategic client relationship management system, which includes a plan for keeping in touch with your clients and customers, your prospects, and your stakeholders. This will help you achieve Top Of Mind Awareness (TOMA).

    Cure #6: Commit yourself to turning failures into successes. Adopt an attitude that you will learn from every failure and that you will identify the “lessons learned” and the opportunities created by those lessons.

    Cure #7: Create strategic alliances to

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