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  • Answer Upon - To Market your Small Business, Get Out of the Crowd

    Experts Say Professionalism Declining in the Workplace
    Whether it’s on the corporate level or in a small business, experts maintain that professionalism is eroding in the workplace with the problems seen as going far beyond unreturned phone calls or email messages.Dana Pigford, founder of Professionalism Matters, Inc., a professional development training and consulting service in Lithonia, GA, defines professionalism as “being responsible an
    their business.

    Of course those people have no knowledge of the business or what it offers -- and most of them have

    Business Advice From A Sophomore Entrepreneur
    Are you like me? Do you dream of starting a successful business? A business that will bring you wealth, allow you to leave the rat race and work for yourself, and bring out your creativity and entrepreneurial talents? Of course you do, that’s part of the American dream.Well, it was just over a year now that I had started my first business, trade-pals.com, a sales leads generation website
    Most Americans like to be viewed as individuals. We don't want to be seen as "just like" anyone else, because we're not. So why do so many businesses advertise their services just like everyone else?

    One theory is that most people don't study copywriting or hire a copywriter. They depend upon the folks at the newspaper or the yellow pages ad salesman to tell them what should be included in their ads. They mistakenly believe that those folks are experts who will help them build their business.

    Of course those people have no knowledge of the business or what it offers -- and most of them have

    6 Tips Every Entrepreneur Should Know for Living With Life Change While Running A Small Business
    A little over seven months ago my life started changing in a really radical way. In the beginning I thought it had nothing to do with my business and that I’d be able to keep my personal problems out of the business. Soon I realized that because I’d started my business with the intent of integrating my life and my work, that some of my work was going to change for a while.As my marriag
    o why do so many businesses advertise their services just like everyone else?

    One theory is that most people don't study copywriting or hire a copywriter. They depend upon the folks at the newspaper or the yellow pages ad salesman to tell them what should be included in their ads. They mistakenly believe that those folks are experts who will help them build their business.

    Of course those people have no knowledge of the business or what it offers -- and most of them have

    Staff Motivation
    I’ve been promoted at work recently and I realize that one of the key skills I need to have is the ability to motivate my staff, especially when big projects crop up and a lot of extra time and overtime is necessary. Good thing I have a mentor who has taught me a lot about these things. My aunt was once an owner and CEO of a successful company that provided medical supplies in the field of cryo
    tudy copywriting or hire a copywriter. They depend upon the folks at the newspaper or the yellow pages ad salesman to tell them what should be included in their ads. They mistakenly believe that those folks are experts who will help them build their business.

    Of course those people have no knowledge of the business or what it offers -- and most of them have

    Careers in Entertainment Production
    A career as a rock star or television star is unattainable for most hopeful teens who dream of being in the spotlight. While many dream of being the next *NSYNC or Backstreet Boys sensation, this may be a little far-fetched. However, teens don’t have to give up their dream, at least not completely. Few star-struck teens actually realize how many careers are available in the entertainment produc
    them what should be included in their ads. They mistakenly believe that those folks are experts who will help them build their business.

    Of course those people have no knowledge of the business or what it offers -- and most of them have

    Tales from the Corporate Frontlines:Choosing an Effective Employee Recognition Program
    This article relates to the Recognition competency, commonly evaluated in employee satisfaction surveys. It tells the story of how one company found the right recognition program by paying attention to employee feedback. This competency also explores what type of behavior is appreciated and rewarded within your organization. Studies show that employees who receive regular recognition and praise
    their business.

    Of course those people have no knowledge of the business or what it offers -- and most of them have no training in marketing. Their business is selling ads, not writing good copy to fill those ads. So they advise you to do what everyone else in your profession does. It's safe, after all. Everyone does it.

    The sad thing is, it doesn't help the business and it doesn't help the consumer who is looking for a specialist to solve a problem.

    I've been reading a lot about this problem lately, so just for fun I opened my yellow pages at random. I found pest control. Of 14 compan

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