of this article. I am testing the latest issue of a software program that provides words which have appeared in effective direct response adverAs a Marketing Practitioner I write a lot of words, mostly on my core subject “How To Win New Business”.

Most of the articles I write find their way onto the Internet. I publish a lot online, so I’m always looking for more effective ways to get my points across.

Constant writing makes one very aware of the power of each word you type. My searches, whilst not always conducted with scientific rigour, have uncovered some surprisingly effective principles. I continuously test to see what response scores each method attains.

Which leads me to the main point of this article. I am testing the latest issue of a software program that provides words which have appeared in effective direct response advert

their way onto the Internet. I publish a lot online, so I’m always looking for more effective ways to get my points across.

Constant writing makes one very aware of the power of each word you type. My searches, whilst not always conducted with scientific rigour, have uncovered some surprisingly effective principles. I continuously test to see what response scores each method attains.

Which leads me to the main point of this article. I am testing the latest issue of a software program that provides words which have appeared in effective direct response adver

ing makes one very aware of the power of each word you type. My searches, whilst not always conducted with scientific rigour, have uncovered some surprisingly effective principles. I continuously test to see what response scores each method attains.

Which leads me to the main point of this article. I am testing the latest issue of a software program that provides words which have appeared in effective direct response adver

e surprisingly effective principles. I continuously test to see what response scores each method attains.

Which leads me to the main point of this article. I am testing the latest issue of a software program that provides words which have appeared in effective direct response adver

of this article. I am testing the latest issue of a software program that provides words which have appeared in effective direct response advertisements.

With this software you can actually score individual words, sentences, paragraphs and headlines.

There have been some big and sometimes surprising discoveries; for instance, a word like “hidden” scores very poorly whilst “scarce” achieves a high score.

It stands to reason that if you use words to persuade people to order your services you need to use the most effective words you can find. So the potential of software that can find the right track is invaluable.

I have always regarded myself as something of a daredevil, prepared to take