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Answer Upon - Do You See Through Your Client's Eyes?
Shopping for the right tire can be difficult at times as there are numerous brands available, which have tires of different sizes and styles. Tires are made from diverse compounds and engineered to give perform faultlessly under any circumstances. With innovation and e-commerce there have been many technologically advanced in the making and performance of the tires. Many individuals can also choose to customize tires by positioning an alloy that is larger in diameter.
Look closely at all of your communication and see where you can make some changes. Think about areas like:
Written Words (copy)
- Website
- Letters
- E-mails
- Brochures
- Business card (always use the back)
Spoken Words
- Networking
- Telephone conversations
- Speaking
- Videos
Make the shift, turn it around and think about your business from your client’s point of view. Then get into action and change the words you write and the words you speak when communicating what your business offers.
Not only will your clients find this much more attractive, it makes doing business a lot easier for you.
The Zippo company originated in a small Pennsylvania town during the depression, at a time when the United States was indeed struggling. Zippo's success was created through innovation and a lot of hard work, through the creation of a durable yet still very functional product, a very effective marketing campaign that includes a lifetime warranty. What happened was one night in 1932 there was a dinner held at the country club in Bradford, Pennsylvania. Attendi
You can imagine that information about how long you have been in business or why you started your company isn’t the most intriguing introduction. So why do so many business owners do it?
I know you love what you do and you’re crazy about your business, me too! It’s just that most other people, including prospective clients, aren’t thinking about your business. They are concerned with their own lives and what is important to them.
Think about what you prefer when you are in the position of a being a client. Would you rather learn about the background of the business or would you like to hear about how the business can serve you? What we all really want to know is, ‘what’s in it for me’ (sometimes referred to as tuning into radio station WIFM).
This quote by John C. Maxwell sums it all up: “People don’t care how much you know -- until they know how much you care.”
So how can you know what your clients care about? Simply put yourself in your client’s shoes and imagine what it is they want to know. Think about what issues they are facing and what they need.
If you don’t know what your clients are thinking, you need to find out. The best way to find out is to listen to what your clients are already telling you. You can also ask them directly or with a survey.
Once you know the situation your potential clients are in, you can address it and share how your business can support them. Speak directly to them and let them see that you understand their situation and how your business can help.
Here’s an example to show the difference between the perspectives of the business owner and the client:
* Perspective of the Business Owner – We are a talented group of tax consultants who have been in business for 12 years. Our company prides itself on delivering outstanding services to small business owners. Our consultants are experts in advising on the appropriate tax services and we strive to deliver value throughout the process.
* Perspective of the Client – Are you a small business owner who would love to never have to file a tax report again? If you would like to spend more time on your core business and end the frustration that comes with filing taxes we would love to talk with you. Our clients feel confident and relaxed knowing that they don’t have to worry about penalties, mistakes or missed deductions.
Can you feel the difference? Which company would you hire to do the taxes for your business?
Implement the perspective of your clients into all of your communication, written and verbal. Think about reducing words like ‘us’ and ‘we’ and use words like ‘you’ and ‘your’ more often. You can also use questions in your copy to help potential clients identify themselves like the first sentence of the Perspective of the Client example above.
Look closely at all of your communication and see where you can make some changes. Think about areas like:
Written Words (copy)
- Website
- Letters
- E-mails
- Brochures
- Business card (always use the back)
Spoken Words
- Networking
- Telephone conversations
- Speaking
- Videos
Make the shift, turn it around and think about your business from your client’s point of view. Then get into action and change the words you write and the words you speak when communicating what your business offers.
Not only will your clients find this much more attractive, it makes doing business a lot easier for you.
As an executive recruiter, I interview a lot of people. And while most candidates find a way to look good on paper, their resumes don't always reveal how good of a problem solver they are. Yet all of my clients want to hire problem solvers - people who can walk into their operation and make their problems go away. This is understandable. Business, of course, is all about problems. In fact, whether your business is in growth mode or decline, you will always<
This quote by John C. Maxwell sums it all up: “People don’t care how much you know -- until they know how much you care.”
So how can you know what your clients care about? Simply put yourself in your client’s shoes and imagine what it is they want to know. Think about what issues they are facing and what they need.
If you don’t know what your clients are thinking, you need to find out. The best way to find out is to listen to what your clients are already telling you. You can also ask them directly or with a survey.
Once you know the situation your potential clients are in, you can address it and share how your business can support them. Speak directly to them and let them see that you understand their situation and how your business can help.
Here’s an example to show the difference between the perspectives of the business owner and the client:
* Perspective of the Business Owner – We are a talented group of tax consultants who have been in business for 12 years. Our company prides itself on delivering outstanding services to small business owners. Our consultants are experts in advising on the appropriate tax services and we strive to deliver value throughout the process.
* Perspective of the Client – Are you a small business owner who would love to never have to file a tax report again? If you would like to spend more time on your core business and end the frustration that comes with filing taxes we would love to talk with you. Our clients feel confident and relaxed knowing that they don’t have to worry about penalties, mistakes or missed deductions.
Can you feel the difference? Which company would you hire to do the taxes for your business?
Implement the perspective of your clients into all of your communication, written and verbal. Think about reducing words like ‘us’ and ‘we’ and use words like ‘you’ and ‘your’ more often. You can also use questions in your copy to help potential clients identify themselves like the first sentence of the Perspective of the Client example above.
Look closely at all of your communication and see where you can make some changes. Think about areas like:
Written Words (copy)
- Website
- Letters
- E-mails
- Brochures
- Business card (always use the back)
Spoken Words
- Networking
- Telephone conversations
- Speaking
- Videos
Make the shift, turn it around and think about your business from your client’s point of view. Then get into action and change the words you write and the words you speak when communicating what your business offers.
Not only will your clients find this much more attractive, it makes doing business a lot easier for you.
Any day we can pick up the paper, listen to the radio or see someone on television and learn about people whose core values have brought their behaviors to local, state or national attention. From the corrupt officials in Corporate America to the equally corrupted politicians, citizens from school age children to adults can see the affect of poor leadership when positive values or ethics are not present.Values are the rudder for successfully navigating
Once you know the situation your potential clients are in, you can address it and share how your business can support them. Speak directly to them and let them see that you understand their situation and how your business can help.
Here’s an example to show the difference between the perspectives of the business owner and the client:
* Perspective of the Business Owner – We are a talented group of tax consultants who have been in business for 12 years. Our company prides itself on delivering outstanding services to small business owners. Our consultants are experts in advising on the appropriate tax services and we strive to deliver value throughout the process.
* Perspective of the Client – Are you a small business owner who would love to never have to file a tax report again? If you would like to spend more time on your core business and end the frustration that comes with filing taxes we would love to talk with you. Our clients feel confident and relaxed knowing that they don’t have to worry about penalties, mistakes or missed deductions.
Can you feel the difference? Which company would you hire to do the taxes for your business?
Implement the perspective of your clients into all of your communication, written and verbal. Think about reducing words like ‘us’ and ‘we’ and use words like ‘you’ and ‘your’ more often. You can also use questions in your copy to help potential clients identify themselves like the first sentence of the Perspective of the Client example above.
Look closely at all of your communication and see where you can make some changes. Think about areas like:
Written Words (copy)
- Website
- Letters
- E-mails
- Brochures
- Business card (always use the back)
Spoken Words
- Networking
- Telephone conversations
- Speaking
- Videos
Make the shift, turn it around and think about your business from your client’s point of view. Then get into action and change the words you write and the words you speak when communicating what your business offers.
Not only will your clients find this much more attractive, it makes doing business a lot easier for you.
I live and work on the internet. I spend a good deal of time looking at people's websites and reading the information about the new big thing on the net. You know, seo is my job, my passion...and yes...I am good at nailing top positions on Google.What most people seem to not realize is that they do NOT NEED all these fancy so called software programs that will make them wildly successful.Hey...wake up and smell the coffee...These programs...the so
Can you feel the difference? Which company would you hire to do the taxes for your business?
Implement the perspective of your clients into all of your communication, written and verbal. Think about reducing words like ‘us’ and ‘we’ and use words like ‘you’ and ‘your’ more often. You can also use questions in your copy to help potential clients identify themselves like the first sentence of the Perspective of the Client example above.
Look closely at all of your communication and see where you can make some changes. Think about areas like:
Written Words (copy)
- Website
- Letters
- E-mails
- Brochures
- Business card (always use the back)
Spoken Words
- Networking
- Telephone conversations
- Speaking
- Videos
Make the shift, turn it around and think about your business from your client’s point of view. Then get into action and change the words you write and the words you speak when communicating what your business offers.
Not only will your clients find this much more attractive, it makes doing business a lot easier for you.
The fastest way to make a good interview go bad is to avoid questions posed by the hiring manager. The one question candidates love to avoid is, “What is your greatest weakness?” Most candidates are quick to respond with superficial answers such as “I’m a workaholic” or “I’m a perfectionist.” Not only are those responses boring, but they are also predictable answers interviewers are used to hearing. So much so that an interviewer’s comeback line often is, “That doesn’
Look closely at all of your communication and see where you can make some changes. Think about areas like:
Written Words (copy)
- Website
- Letters
- E-mails
- Brochures
- Business card (always use the back)
Spoken Words
- Networking
- Telephone conversations
- Speaking
- Videos
Make the shift, turn it around and think about your business from your client’s point of view. Then get into action and change the words you write and the words you speak when communicating what your business offers.
Not only will your clients find this much more attractive, it makes doing business a lot easier for you.
© Stephanie Ward, 2007
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