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Answer Upon - Avoiding Pre-Press Headaches
In my teaser line I coined the phrase, "The difference between average people and difference makers". If you have no idea what that means or think you have an understanding of what I am trying to say, then read on; let's get on the same page.So you want to be rich and famous? Who doesn't? It may seem a bit shallow to say, but I believe that everyone wants a certain level of comfort where they no longer worry about anything money related and have a strong enough confidence in their daily relationships to go out and persevere to the fullest each day. So how do you go about doing that? What is the difference between someone who does that and someone who cannot do that? It's simple; read on.My goal is to introduce the difference between the average success-seeking individual and the successFUL individual. What is the successful guy doing that the average guy can't seem to grasp? Both read a thousand books and both take advice from someone who's been there and done that before.Here's the difference: the average guy reads his thousand books. In fact, he reads them twice. He gets his hands on every square inch of new knowledge that he can and he takes it in. Now don't get me wrong, this is a good thing. But what's missing? See if you can figure it out.The successful guy reads those same one thousand books; but it takes him twice as long. Maybe it takes him THREE TIMES as long. But then he does something that the average guy wouldn't think of doing...HE PUTS IT INTO ACTION. He reads a chapter, meditates on it, and DOES it. Not only does he DO it, he does it until he GETS IT. Simple huh? I didn't start writing articles and sharing my information about my marketing techn
All PDFs are not created equal
While we live in a world of Adobe PDFs which at first seem to be the perfect solution to printing companies having to keep up with all the various pre-press programs available today, there are different types of PDF files and they are not always the best approach.
I have been working with the Adobe Creative Suite for some time now and it is relatively easy to create different types of PDFs. Depending on your needs, you can create a client proof or a printing file.
Managing receipts, payment slips, a note of daily expenses and many other financial documents seems like a mountain to climb. The reason is that certified public accountants or other accounting professionals keep on entangling between these documents, so that they can be tallied before the tax season approaches. Everyone wants to escape the wrath of tax raids and this has made it mandatory for every business firm to get their accounting documents in proper order. If your accounting firm is loaded with work till neck, then outsourcing is the best option in this matter. In order to do outsourcing accounting, India is considered as one of the must choice for all accounting and business firms.In one way, India outsourcing accounting has come as a boon for people who have an overload of work. Well, excess of workload can hamper the growth of business and professional’s thinking power. If a particular professional is being given so many tasks to handle, then one or the other work will remain pending and this will create a huge pile of work in the end. No one wants to disturb their lifestyle because of excess workload. Outsourcing accounting work will prove highly beneficial for you and your business. In fact, it looks as if this concept has revolutionized the way a work is being done. After all, time is a valuable thing and everyone wants to save it.India is being considered one of the best and ultimate destinations for outsourcing accounting. There are numerous reasons behind this preference. First of all, the entire cost of the work to be done is a bit low than in other countries. After outsourcing accounting work to India, you will not be giving house rent allowance, annual bon
Not only can pre-press problems cause delays in printing which may bring a marketing plan to a standstill, but finger-pointing and the stress can turn a pleasant, creative experience into the project from hell.
The role of the designer
Designers are hired primarily to create effective, attention-getting designs and to produce pre-press files that printers can use to mass-produce brochures, publications and the like.
Designers are also responsible for bridging the world of the commercial printing and design, helping the client through the complex world of printing specifications, paper selection, soft and hard proofs and getting ink on paper.
With so many robust graphic design tools on the market such as Adobe Illustrator, Quark XPress, Adobe InDesign, Coral Draw and others, to name a few, creating pre-press files that work flawlessly with any commercial print shop should be a piece of cake, right?
Well, yes—and no. While many of today's design and pre-press tools are first-rate, they are only part of the overall print production process. It's really up to the designer to make sure all parties involved in any given printing project are all on the same page.
The importance of communication
When working with clients, my approach has always been to establish early on in the project what printer will be involved in reproducing the project. Having worked for several offset printing shops early on in my career, I learned that there is always a right way, a wrong way and their way. While the printing industry follows general guidelines and while most printing companies have similar internal pre-press operations, every shop is a little different in their approach and workflow.
If possible, I try to have a conversation with the client's printer right away to determine what pre-press programs they support in native format and what are alternatives to supplying the native files. If my client does not have a printer he or she wants to work with, I will suggest a printer who is a good match for the type of printing needed, and someone I have worked with before and have a working knowledge of or experience with.
Using PDF files
In the "good old days" we either submitted to a printer the "native" files or we could submit PostScript files which would contain all the font outlines and layout information, independent of the program used to create the document. But even this approach had it's share of film and plate output problems and if changes needed to be made to the file, the printer had to contact the designer and have the original file corrected and a new PostScript file generated and sent to the printer.
PDF files potentially can serve as a way to give the printer one file to print from without worrying about fonts, support files, or the printer having the latest versions of the document software, etc. By far the biggest advantage is that both clients and all involved in the project can use Adobe Reader to view and print the project, whereas PostScript files were far less portable and often you didn't know there was a problem until film or plates were produced.
All PDFs are not created equal
While we live in a world of Adobe PDFs which at first seem to be the perfect solution to printing companies having to keep up with all the various pre-press programs available today, there are different types of PDF files and they are not always the best approach.
I have been working with the Adobe Creative Suite for some time now and it is relatively easy to create different types of PDFs. Depending on your needs, you can create a client proof or a printing file.
Buzz marketing, also known as ‘word-of-mouth marketing’, ‘guerilla marketing’ or ‘stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising.Nirmalya Kumar, professor of marketing, director of center for marketing and co-director of A.V. Birla India at London Business School.When Dietrich Mateschitz formulated the drink “Red Bull” in 1987 for Australian market, bars initially refused to stock it, seeing it as more of a medicinal drink than a mixer. However snowboarders and clubbers soon recognized the boost it gave them. They started to bring it with them to non – alcohol bars and pubs.Red Bull has mastered the buzz marketing. In the 8 sales area in US, the representative scouts for the hot spot. They distributed their branded refrigerator and some goodies to the bars and clubs. If other conventional establishments ask for Red Bull, they refuse them to retain the credibility and uniqueness of their community and clubbers. To connect this community, Red Bull use to organize a two – week annual music festival.Red Bull first marketing technique was to distribute and target the teenagers and college goers. They went where these guys goes. Then Red Bull went around the cities full of Red Bull cars and distributed the drinks to anybody who need energy- Free, the construction workers, Athletes and all.Coke and Pepsi recognized a new segmentation of their market and tried to capture it with big marketing budget. They created energy drinks. But after millions of write off they are distance number 3 and 4. Red Bull is still
With so many robust graphic design tools on the market such as Adobe Illustrator, Quark XPress, Adobe InDesign, Coral Draw and others, to name a few, creating pre-press files that work flawlessly with any commercial print shop should be a piece of cake, right?
Well, yes—and no. While many of today's design and pre-press tools are first-rate, they are only part of the overall print production process. It's really up to the designer to make sure all parties involved in any given printing project are all on the same page.
The importance of communication
When working with clients, my approach has always been to establish early on in the project what printer will be involved in reproducing the project. Having worked for several offset printing shops early on in my career, I learned that there is always a right way, a wrong way and their way. While the printing industry follows general guidelines and while most printing companies have similar internal pre-press operations, every shop is a little different in their approach and workflow.
If possible, I try to have a conversation with the client's printer right away to determine what pre-press programs they support in native format and what are alternatives to supplying the native files. If my client does not have a printer he or she wants to work with, I will suggest a printer who is a good match for the type of printing needed, and someone I have worked with before and have a working knowledge of or experience with.
Using PDF files
In the "good old days" we either submitted to a printer the "native" files or we could submit PostScript files which would contain all the font outlines and layout information, independent of the program used to create the document. But even this approach had it's share of film and plate output problems and if changes needed to be made to the file, the printer had to contact the designer and have the original file corrected and a new PostScript file generated and sent to the printer.
PDF files potentially can serve as a way to give the printer one file to print from without worrying about fonts, support files, or the printer having the latest versions of the document software, etc. By far the biggest advantage is that both clients and all involved in the project can use Adobe Reader to view and print the project, whereas PostScript files were far less portable and often you didn't know there was a problem until film or plates were produced.
All PDFs are not created equal
While we live in a world of Adobe PDFs which at first seem to be the perfect solution to printing companies having to keep up with all the various pre-press programs available today, there are different types of PDF files and they are not always the best approach.
I have been working with the Adobe Creative Suite for some time now and it is relatively easy to create different types of PDFs. Depending on your needs, you can create a client proof or a printing file.
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.A number of idea selection methods can be used. For a comprehensive evaluation, it is advisable to use all methods. Considering the costs of Research and Development and the added cost of re-engineering products when flaws are discovered, it pays to conduct in-depth valuation before large investments in that idea are given a GO status.Some of the idea selection methods include:a) Comparing the type of idea with those types of ideas that have previously been most successful.b) Judging whether the idea fits well with the firm.c) Analysing the likely practical impediments that may prevent successful commercialisation.d) Knowing how and when the GO or KILL decisions will be made when an idea is in the idea funnel.e) Knowing how the consumer will benefit.Additionally, there are benefits to failure. Whilst an idea may be judged as being commercially unsuccessful, the firm, team or individual may learn valuable competencies that will increase the chances of the next product being successful. Ridley Scott had limited commercial success with Blade Runner, but went on to make some
If possible, I try to have a conversation with the client's printer right away to determine what pre-press programs they support in native format and what are alternatives to supplying the native files. If my client does not have a printer he or she wants to work with, I will suggest a printer who is a good match for the type of printing needed, and someone I have worked with before and have a working knowledge of or experience with.
Using PDF files
In the "good old days" we either submitted to a printer the "native" files or we could submit PostScript files which would contain all the font outlines and layout information, independent of the program used to create the document. But even this approach had it's share of film and plate output problems and if changes needed to be made to the file, the printer had to contact the designer and have the original file corrected and a new PostScript file generated and sent to the printer.
PDF files potentially can serve as a way to give the printer one file to print from without worrying about fonts, support files, or the printer having the latest versions of the document software, etc. By far the biggest advantage is that both clients and all involved in the project can use Adobe Reader to view and print the project, whereas PostScript files were far less portable and often you didn't know there was a problem until film or plates were produced.
All PDFs are not created equal
While we live in a world of Adobe PDFs which at first seem to be the perfect solution to printing companies having to keep up with all the various pre-press programs available today, there are different types of PDF files and they are not always the best approach.
I have been working with the Adobe Creative Suite for some time now and it is relatively easy to create different types of PDFs. Depending on your needs, you can create a client proof or a printing file.
What’s it going to cost you - and who will buy it?In figuring profit for your invention, it is NOT just what you will make - or even what you and your investor will make. You have to consider the entire food chain - developer/prototype, to manufacturer, to wholesaler, to retailer, then to you and your investor. It is a long chain and each party takes a cut. Cost estimates have to be determined for each link:Determine the start-up costs to get a prototype and to prepare for and manufacture the invention Find comparable items in the marketplace and estimate their same costs Compare the comparable item’s retail price to what your estimated retail price might be (a rule of thumb for figuring retail cost is to multiply FIVE TIMES COST OF MANUFACTURE. The opposite of this - or 20% of retail price can be used to estimate the manufacturing cost of a competitive product from it’s retail price). Your costs should not be above the competitive items unless you can show the customer more benefits. Check for costs in each link of the food chain. Each link costs money: raw materials - equipment - services - manufacturing space - warehouse space - office space - shelf space - packaging - advertising/marketing - - transportation - customer service - utilities - legal & accounting fees - taxes - etc. - etc. - etc. It is best to at least take a prototype and test or survey the market. Find out the interest level of the buying public and how your product is (or is not) an improvement on what is presently available. It is best to do this before invent help is secured and before you have spent a lot of time and moneyOne invention help for free
Using PDF files
In the "good old days" we either submitted to a printer the "native" files or we could submit PostScript files which would contain all the font outlines and layout information, independent of the program used to create the document. But even this approach had it's share of film and plate output problems and if changes needed to be made to the file, the printer had to contact the designer and have the original file corrected and a new PostScript file generated and sent to the printer.
PDF files potentially can serve as a way to give the printer one file to print from without worrying about fonts, support files, or the printer having the latest versions of the document software, etc. By far the biggest advantage is that both clients and all involved in the project can use Adobe Reader to view and print the project, whereas PostScript files were far less portable and often you didn't know there was a problem until film or plates were produced.
All PDFs are not created equal
While we live in a world of Adobe PDFs which at first seem to be the perfect solution to printing companies having to keep up with all the various pre-press programs available today, there are different types of PDF files and they are not always the best approach.
I have been working with the Adobe Creative Suite for some time now and it is relatively easy to create different types of PDFs. Depending on your needs, you can create a client proof or a printing file.
The new entrepreneur is the internet entrepreneur. Plain and simple. After the eve of the bubble burst, the internet is once again the place to be. With words like Adsense, affiliate marketing and CPM internet entrepreneurs and webmasters alike flock to get a piece of the pie. And from those many there are a handful few big guys (or girls). These few have mastered their arena and serve as an example for the rest of us. Yes, we would never say no to a six-figure MONTHLY residual income, but those of us who are truly entrepreneurs see it as a guarantee. We know that if they can do it, so can we. One of these big guys is Lee Dodd of forumtrends.com. Listen, Learn and Enjoy.Name: Lee DoddAge: 27What do you do?: I run an online media company that operates a large network of websites and online communities.Your Business Name: Zydeca Media GroupPlug your current project: Less than 3 months ago, I started a new online community, www.earnersforum.com for money makers to discuss the myriad of way to profit online and how to do it the "right" way. It has been a huge success growing to over 3,500 members and 50,000 posts in the first 10 weeks.Was it your first project? If not, what was?: My first project is no longer online. It had to do with a non-profit organization that specialized in child safety education.Why become an entrepreneur?: I do it for the enjoyment of my work, being able to work at an office behind our home, and for having the time and flexibility to enjoy my family.> Who would you consider your role model?: I aim to emulate Jesus Christ and him alone. I have mentors
All PDFs are not created equal
While we live in a world of Adobe PDFs which at first seem to be the perfect solution to printing companies having to keep up with all the various pre-press programs available today, there are different types of PDF files and they are not always the best approach.
I have been working with the Adobe Creative Suite for some time now and it is relatively easy to create different types of PDFs. Depending on your needs, you can create a client proof or a printing file.
For example, you can export a PDF from InDesign as a Print PDF, Screen PDF, Press PDF and you can customize the PDF with various options when you save it. With so many options, what is the best way to save the file for your commercial printer?
The answer is, you have to talk to the printing company you will be sending files to—never assume anything, and always assume that every printer have slightly different requirements.
Using "Native" Files
Some designers find it easier to send to their printer the original InDesign, Quark XPress or other layout program file, along with support files. The biggest reason for doing this is that if the client indicates a change to the printer's proof, the printer can make the required change (as long as the overall design is not changed or copy is not reflowed substantially), instead of the designer being a part of the process.
If you have ever had a project fall victim to Murphy's Law ("if something can go wrong, it will") and have experienced working with a printer where no matter what fonts you sent, their system didn't want to print your file right, you may want to consider sending the printer InDesign or Illustrator files where the type has been converted to outlines. While this eliminates any font issues, it creates an extra step and if changes to the file need to me made, the designer will have to have a version of the file with all the type intact.
In some cases, a printer may want your native files instead of PDFs.
Working with the printer
It's always best to work with an offset printer you have some experience with so you know up front what to expect in terms of proofing, file approval and for dealing with problems that may arise.
Having some previous experience with a "can do", problem-solving printer can be great when you have a project that pushes the limit of your pre-press and printing knowledge. While printer's may not have a "graphic designer" on staff, they always have several people who are very pre-press savvy and who work with the challenges of trapping, file problems and the like on a daily basis. These professionals can be a great resource for you and will often provide some advice and feedback on a project for free.
You get what you pay for
It seems that everyone today is offering rock bottom four-color printing online and it can be tempting for designers and clients to want to go for the lowest possible price advertised. But be careful, often the prices quoted online are not complete quotes—you can end up spending a lot more on a project for proofs, folding, shrink wrapping and other details you assume will be included—which are not.
Make sure the proof you receive is representational of the project. Some printers provide a "digital" proof, generally an ink jet proof that may or may not be calibrated to their presses. If your project has critical color or you client insists on a proof that will be used by the pressmen to match to, make sure the proof you receive to sign off on is a quality proof.
Some budget online printers offer "soft proofs" which are merely PDF proofs. W
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