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Answer Upon - Competitive Analysis - No Company Exists In A Vacuum Online
Many people who get tired of jobs think of entering some kind of home business. The temptation of being your own boss and making more money than what they get from the job can surely tilt the scales in favor of having a home business of their own. Establishing a home business is not as easy as one would believe. You will need to develop a whole set of new attitudes to ensure home business success.Here are some tips that will help ensure success in your home business.1. The very first thing that you should fling out of the window is your “employee attitude”. When you are working for someone else, your responsibility is limited to the job that you perform. You are not required to look beyond that since it is not your territory. But, a home business demands a complete shift in attitude. Being the boss, you are responsible for all that is happening. The entire responsibility of running the business now lies on your shoulders. The way you handle your home business will determine its success.2. You will need to get out of that 9 to 5 working-hour mold, since your business will demand more of your time. Initially, you may have to pu
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8. If practical, make purchases from your competitors. How is their customer service? Are they utilizing drop-shipping or other forms of outsourcing? What can you learn from watching how they do business?
9. Monitor your competitors over time. Sign up for their email lists and analyze their marketing messages. How strong are your competitors' brands?
10. Analyze your competitors' Google, Overture, and other PPC ads. Knowing the best keywords for your market, it shouldn't be hard to locate your competitors' ads. These may give you ideas about how to modify your own campaigns.
11. Analyze your competitors' ratings and rankings on a number of platforms, including Google PageRank, Alexa, BizRate, comparison engines, and incoming links from other websites. The following spreadsheet may be useful in helping you track this analysis: http://www.meclabs.com/CompetitiveAnalysis.xls
Once you have compiled this data, you should be able to use it to gauge the effectiveness of your competitors' marketing efforts compared to your own.
12. Depending on entry and exit barriers for your industry, your competitive environment will change over time. Competitors will enter and leave and the most resilient among them will learn and evolve. Continue to analyze your competitors as time progresses. Consider performing a competitive analysis update on an annual or semi-annual basis. No company exists in a vacuum online. If you ignore your competition, you will lose the opportunity to discover your own strengths and weaknesses. Effective competitive analysis gives you the information you need to "remove the blinders" and see your company as your customers and investors do, and to tune your marketing and business strategies for succe
Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.Do you engage sexy advertising in your marketing campaign? If not, you should."Sexy" advertising refers to ads that are highly targeted, yet artfully subtle - and therefore, extremely attractive to the key consumer.I'm going to try and curb my use of the word 'sexy' now because I think it's quite blatant, and therefore not sexy at all. So from now on we'll try and call them ads that are "attractive."What makes an ad (or a person) attractive? People perceive the world through their senses- sight, sound, smell, taste, touch. So if you can appeal to them in any of these five ways, then you may very well become attractive to them.Let's talk about the word sensual. Not sexual, but sensual. What's that mean?Are you a sensual person? Maybe you savor the feeling of cool water against your bare skin on a hot summer's day. Perhaps you're easily carried away o
1. What is competitive analysis?
A competitive analysis is a formal evaluation in which you review the businesses of one or more companies that compete, directly or indirectly, with your own. Online, competitors have access to each other's company information and marketing materials that they might not be able to gather as easily in the offline world. This allows for even greater opportunities to benefit from competitive analysis data. But how can companies improve by analyzing their competitors? And what is the best way to implement a thorough competitive analysis? For a business to succeed, you need to know almost as much about your competitors as you do about your own company and customers. Unfortunately most business owners make the mistake of waiting until a competitor opens up shop across the street and is cutting into profits to find out who and what they are up against.
A Competitive analysis allows you to identify your competitors and evaluate their respective strengths and weaknesses. By knowing the actions of your competitors, you will have a better understanding of what products and services you should offer; how you can market them effectively; and how you can position your business.
Competitive analysis is an ongoing process. You should always be gathering information about your competitors. Look at their Web sites. Read their product literature and brochures. Get your hands on their products. See how they present themselves at trade shows. Read about them in your industry’s trade publications. Talk to your customers to see hoe they feel about competitive products or services.
2. What are the benefits of conducting a competitive analysis?
The benefits of conducting a competitive analysis include:
1. You will identify WHO you are competing against. You will be able to assess the threat levels presented by other companies in your market.
2. You will identify your own weaknesses. Companies who do not pay attention to their competitors may not understand just what they are doing wrong because they have no frame of reference. Studying your competitors offers you a perfect opportunity to find out how you can better serve your customers.
3. Once you've identified those weaknesses, you'll be able to improve your business in a number of ways. The order in which those improvements should be implemented will often be dictated by the analyses of your competitors. For example, if all of the other companies sharing your target market have a certain feature considered essential to that market, this will be one of the first things you will want to remedy.
4. You will also identify your strengths. By comparing your own online presence to those of your direct competitors, you will discover what sets your business apart from theirs. These qualities can then be emphasized in your marketing efforts.
5. Additionally, you will be able to identify or confirm your Unique Value Proposition (UVP). Your UVP is the single most important element of your business that sets you apart from your competitors. Do you have the largest catalog of products? The lowest prices? The best customer service? Competitive analysis will help you develop your UVP and test the validity of the claims you make about your business.
6. You will be able to determine what factors drive success in your market space. These may vary greatly from market to market, and may not be what you originally expected.
You will identify what specific actions you need to take in order to improve your competitive position
Identify your competition
Every business has competitors; you need to find out who your customers can approach to get a product or service that fills the same need as yours does. Even if your product or service is truly innovative, you need to look at what else your customers would purchase.
Begin looking at your primary competitors. These are the market leaders, the companies who currently dominate your market. Next, look at your secondary and indirect competitors. These are the businesses who may not go head-to-head with you, but who are targeting the same general market.
Finally, look at potential competitors. These are companies who might be moving into your market and who need to prepare to compete against.
Analyze strengths and weaknesses
After you have figured out who your competitors are, determine their strengths and find out what their vulnerabilities are. Why do customers buy from them? Is it price? Value? Service? Convenience? Reputation? Focus on as many “perceived” strengths and weaknesses as you do on actual ones.
Tabulate the strengths and weaknesses in a table format. This will allow you to see, at a glance, where each competitor stands.
Look at opportunities and threats
Strengths and weaknesses are often factors that are under a company’s control. But when you’re looking at your competition, you also need to examine how well prepared they are to deal with factors outside their control. These are called opportunities and threats.
Opportunities and threats fall into a wide range of categories, such as technology, regulatory and economic. You should consider the following guidelines when conducting competitive analysis.
1. Utilize a multitude of resources to identify your competitors. Who else is bidding on your PPC terms? What sites come up as natural search results for your terms? Check trade association memberships and business registries. Use your referrer data to identify what sites your visitors are coming from. Don't overlook word-of-mouth information from your customers and investors.
These sources should yield a number of direct and indirect competitors. Narrow the scope of your analysis if necessary, but the most effective competitive analysis will compare at least three to five leading companies in your market.
2. Identify key success factors (KSFs) for your industry and rate yourself and others on each of them. One useful tool is the "strategic group map", which is part of a supporting Word document available for download:
http://www.meclabs.com/CompetitiveAnalysisSupplement.doc
3. Identify the competitive strengths of each company in the analysis, including your own. What makes each company unique? Do they own patents or copyrights that give them a competitive edge? Is there a dominant company with market share at or near "critical mass" level?
4. Identify the revenue models of your competitors. How do your competitors make money? Are you overlooking potential sources of revenue?
5. Do your competitors utilize partnerships, outsourcing, or other strategic relationships? Could your own company benefit from such relationships?
6. KEY POINT: In the course of your analysis, make note of unique or creative elements or approaches your competitors may use. Often, the greatest insights will come from where your competitors depart from convention.
7. Utilize search engines to discover the sources of your competitors' incoming links. These sites may be potential link partners for you as well. For more on linking strategies, see our research brief on that topic:
http://meclabs.com/cgi-bin/pl/pl.cgi?mls
8. If practical, make purchases from your competitors. How is their customer service? Are they utilizing drop-shipping or other forms of outsourcing? What can you learn from watching how they do business?
9. Monitor your competitors over time. Sign up for their email lists and analyze their marketing messages. How strong are your competitors' brands?
10. Analyze your competitors' Google, Overture, and other PPC ads. Knowing the best keywords for your market, it shouldn't be hard to locate your competitors' ads. These may give you ideas about how to modify your own campaigns.
11. Analyze your competitors' ratings and rankings on a number of platforms, including Google PageRank, Alexa, BizRate, comparison engines, and incoming links from other websites. The following spreadsheet may be useful in helping you track this analysis:
http://www.meclabs.com/CompetitiveAnalysis.xls
Once you have compiled this data, you should be able to use it to gauge the effectiveness of your competitors' marketing efforts compared to your own.
12. Depending on entry and exit barriers for your industry, your competitive environment will change over time. Competitors will enter and leave and the most resilient among them will learn and evolve. Continue to analyze your competitors as time progresses. Consider performing a competitive analysis update on an annual or semi-annual basis.
No company exists in a vacuum online. If you ignore your competition, you will lose the opportunity to discover your own strengths and weaknesses. Effective competitive analysis gives you the information you need to "remove the blinders" and see your company as your customers and investors do, and to tune your marketing and business strategies for succe
Small consultancy firms often find it difficult to raise revenues, especially in the initial stages of business. Only through dedicated work and sound business planning, can they make their business successful. Negotiating business contracts is a crucial part of running a successful consultancy firm. This article discusses business negotiation tips for small consultancy firms.Ten Ways to Negotiate Successful Business DealsHere are some tips that will help you negotiate successfully with potential clients or business partners.1) SuccessAll parties involved want a successful conclusion to hours of negotiation. An unsuccessful negotiation means a waste of time, resources, and funds that no business can afford. So try to understand the other party’s point of view and be ready to give some ground, but don’t shift your stance completely.2) FlexibilityTry to accommodate the other party’s point of view. Each side must shift its stand a little and meet halfway in order for the negotiation to be successful.3) FocusDo not let the negotiation meander through useless topics. Get down to the core issue an
2. What are the benefits of conducting a competitive analysis?
The benefits of conducting a competitive analysis include:
1. You will identify WHO you are competing against. You will be able to assess the threat levels presented by other companies in your market.
2. You will identify your own weaknesses. Companies who do not pay attention to their competitors may not understand just what they are doing wrong because they have no frame of reference. Studying your competitors offers you a perfect opportunity to find out how you can better serve your customers.
3. Once you've identified those weaknesses, you'll be able to improve your business in a number of ways. The order in which those improvements should be implemented will often be dictated by the analyses of your competitors. For example, if all of the other companies sharing your target market have a certain feature considered essential to that market, this will be one of the first things you will want to remedy.
4. You will also identify your strengths. By comparing your own online presence to those of your direct competitors, you will discover what sets your business apart from theirs. These qualities can then be emphasized in your marketing efforts.
5. Additionally, you will be able to identify or confirm your Unique Value Proposition (UVP). Your UVP is the single most important element of your business that sets you apart from your competitors. Do you have the largest catalog of products? The lowest prices? The best customer service? Competitive analysis will help you develop your UVP and test the validity of the claims you make about your business.
6. You will be able to determine what factors drive success in your market space. These may vary greatly from market to market, and may not be what you originally expected.
You will identify what specific actions you need to take in order to improve your competitive position
Identify your competition
Every business has competitors; you need to find out who your customers can approach to get a product or service that fills the same need as yours does. Even if your product or service is truly innovative, you need to look at what else your customers would purchase.
Begin looking at your primary competitors. These are the market leaders, the companies who currently dominate your market. Next, look at your secondary and indirect competitors. These are the businesses who may not go head-to-head with you, but who are targeting the same general market.
Finally, look at potential competitors. These are companies who might be moving into your market and who need to prepare to compete against.
Analyze strengths and weaknesses
After you have figured out who your competitors are, determine their strengths and find out what their vulnerabilities are. Why do customers buy from them? Is it price? Value? Service? Convenience? Reputation? Focus on as many “perceived” strengths and weaknesses as you do on actual ones.
Tabulate the strengths and weaknesses in a table format. This will allow you to see, at a glance, where each competitor stands.
Look at opportunities and threats
Strengths and weaknesses are often factors that are under a company’s control. But when you’re looking at your competition, you also need to examine how well prepared they are to deal with factors outside their control. These are called opportunities and threats.
Opportunities and threats fall into a wide range of categories, such as technology, regulatory and economic. You should consider the following guidelines when conducting competitive analysis.
1. Utilize a multitude of resources to identify your competitors. Who else is bidding on your PPC terms? What sites come up as natural search results for your terms? Check trade association memberships and business registries. Use your referrer data to identify what sites your visitors are coming from. Don't overlook word-of-mouth information from your customers and investors.
These sources should yield a number of direct and indirect competitors. Narrow the scope of your analysis if necessary, but the most effective competitive analysis will compare at least three to five leading companies in your market.
2. Identify key success factors (KSFs) for your industry and rate yourself and others on each of them. One useful tool is the "strategic group map", which is part of a supporting Word document available for download:
http://www.meclabs.com/CompetitiveAnalysisSupplement.doc
3. Identify the competitive strengths of each company in the analysis, including your own. What makes each company unique? Do they own patents or copyrights that give them a competitive edge? Is there a dominant company with market share at or near "critical mass" level?
4. Identify the revenue models of your competitors. How do your competitors make money? Are you overlooking potential sources of revenue?
5. Do your competitors utilize partnerships, outsourcing, or other strategic relationships? Could your own company benefit from such relationships?
6. KEY POINT: In the course of your analysis, make note of unique or creative elements or approaches your competitors may use. Often, the greatest insights will come from where your competitors depart from convention.
7. Utilize search engines to discover the sources of your competitors' incoming links. These sites may be potential link partners for you as well. For more on linking strategies, see our research brief on that topic:
http://meclabs.com/cgi-bin/pl/pl.cgi?mls
8. If practical, make purchases from your competitors. How is their customer service? Are they utilizing drop-shipping or other forms of outsourcing? What can you learn from watching how they do business?
9. Monitor your competitors over time. Sign up for their email lists and analyze their marketing messages. How strong are your competitors' brands?
10. Analyze your competitors' Google, Overture, and other PPC ads. Knowing the best keywords for your market, it shouldn't be hard to locate your competitors' ads. These may give you ideas about how to modify your own campaigns.
11. Analyze your competitors' ratings and rankings on a number of platforms, including Google PageRank, Alexa, BizRate, comparison engines, and incoming links from other websites. The following spreadsheet may be useful in helping you track this analysis:
http://www.meclabs.com/CompetitiveAnalysis.xls
Once you have compiled this data, you should be able to use it to gauge the effectiveness of your competitors' marketing efforts compared to your own.
12. Depending on entry and exit barriers for your industry, your competitive environment will change over time. Competitors will enter and leave and the most resilient among them will learn and evolve. Continue to analyze your competitors as time progresses. Consider performing a competitive analysis update on an annual or semi-annual basis.
No company exists in a vacuum online. If you ignore your competition, you will lose the opportunity to discover your own strengths and weaknesses. Effective competitive analysis gives you the information you need to "remove the blinders" and see your company as your customers and investors do, and to tune your marketing and business strategies for succe
Real estate prices have sky rocketed in recent years all over the country, and in most states the average home price is higher than the median income in some areas. Every buyer wants to find affordable real estate, whether it is a new or used home, a foreclosed property, or an estate being sold through probate. No one wants to be house poor, which is why now more than ever, there is a great demand for properties that won’t break the bank for the buyers. Interest rates are higher now than last summer for instance, which is also a contributing factor facing sellers and buyers alike.Higher interest rates raise the total amount of the loan, and variable rate mortgages can be risky for some consumers. It is always beneficial to consult the professionals at lending institutions, as well as real estate agents, for information regarding loan types, qualifications, interest rates, special buyer incentives, etc. The more buyers and sellers educate themselves about the market, the more comfortable they well be in their final decision.For many people wanting to be homeowners, finding affordable real estate can be difficult based on their level
Identify your competition
Every business has competitors; you need to find out who your customers can approach to get a product or service that fills the same need as yours does. Even if your product or service is truly innovative, you need to look at what else your customers would purchase.
Begin looking at your primary competitors. These are the market leaders, the companies who currently dominate your market. Next, look at your secondary and indirect competitors. These are the businesses who may not go head-to-head with you, but who are targeting the same general market.
Finally, look at potential competitors. These are companies who might be moving into your market and who need to prepare to compete against.
Analyze strengths and weaknesses
After you have figured out who your competitors are, determine their strengths and find out what their vulnerabilities are. Why do customers buy from them? Is it price? Value? Service? Convenience? Reputation? Focus on as many “perceived” strengths and weaknesses as you do on actual ones.
Tabulate the strengths and weaknesses in a table format. This will allow you to see, at a glance, where each competitor stands.
Look at opportunities and threats
Strengths and weaknesses are often factors that are under a company’s control. But when you’re looking at your competition, you also need to examine how well prepared they are to deal with factors outside their control. These are called opportunities and threats.
Opportunities and threats fall into a wide range of categories, such as technology, regulatory and economic. You should consider the following guidelines when conducting competitive analysis.
1. Utilize a multitude of resources to identify your competitors. Who else is bidding on your PPC terms? What sites come up as natural search results for your terms? Check trade association memberships and business registries. Use your referrer data to identify what sites your visitors are coming from. Don't overlook word-of-mouth information from your customers and investors.
These sources should yield a number of direct and indirect competitors. Narrow the scope of your analysis if necessary, but the most effective competitive analysis will compare at least three to five leading companies in your market.
2. Identify key success factors (KSFs) for your industry and rate yourself and others on each of them. One useful tool is the "strategic group map", which is part of a supporting Word document available for download:
http://www.meclabs.com/CompetitiveAnalysisSupplement.doc
3. Identify the competitive strengths of each company in the analysis, including your own. What makes each company unique? Do they own patents or copyrights that give them a competitive edge? Is there a dominant company with market share at or near "critical mass" level?
4. Identify the revenue models of your competitors. How do your competitors make money? Are you overlooking potential sources of revenue?
5. Do your competitors utilize partnerships, outsourcing, or other strategic relationships? Could your own company benefit from such relationships?
6. KEY POINT: In the course of your analysis, make note of unique or creative elements or approaches your competitors may use. Often, the greatest insights will come from where your competitors depart from convention.
7. Utilize search engines to discover the sources of your competitors' incoming links. These sites may be potential link partners for you as well. For more on linking strategies, see our research brief on that topic:
http://meclabs.com/cgi-bin/pl/pl.cgi?mls
8. If practical, make purchases from your competitors. How is their customer service? Are they utilizing drop-shipping or other forms of outsourcing? What can you learn from watching how they do business?
9. Monitor your competitors over time. Sign up for their email lists and analyze their marketing messages. How strong are your competitors' brands?
10. Analyze your competitors' Google, Overture, and other PPC ads. Knowing the best keywords for your market, it shouldn't be hard to locate your competitors' ads. These may give you ideas about how to modify your own campaigns.
11. Analyze your competitors' ratings and rankings on a number of platforms, including Google PageRank, Alexa, BizRate, comparison engines, and incoming links from other websites. The following spreadsheet may be useful in helping you track this analysis:
http://www.meclabs.com/CompetitiveAnalysis.xls
Once you have compiled this data, you should be able to use it to gauge the effectiveness of your competitors' marketing efforts compared to your own.
12. Depending on entry and exit barriers for your industry, your competitive environment will change over time. Competitors will enter and leave and the most resilient among them will learn and evolve. Continue to analyze your competitors as time progresses. Consider performing a competitive analysis update on an annual or semi-annual basis.
No company exists in a vacuum online. If you ignore your competition, you will lose the opportunity to discover your own strengths and weaknesses. Effective competitive analysis gives you the information you need to "remove the blinders" and see your company as your customers and investors do, and to tune your marketing and business strategies for succe
Getting into law school is a piece of cake.Getting into a good law school - good being defined as whatever the popular law school rankings consider good this week - isn't such a big deal either. That's what my book, Covert Tactics for Getting Into the Law School of Your Choice is all about. But getting into law school is just the first step in a very long road. Once you accept that offer of admission you have committed yourself to spend three years and, potentially, hundreds of thousands of dollars educating yourself so that you will be qualified to practice law. Of course, these costs don't even include the potential income you are sacrificing during your additional studies.Then, unless you are one of the few fortunate law school students who manage to land a job with a big firm paying top dollar, you will likely be surprised to find yourself making less as a new lawyer than you would have been making if you'd skipped law school and instead pursued that career in pharmaceutical sales.Tha
2. Identify key success factors (KSFs) for your industry and rate yourself and others on each of them. One useful tool is the "strategic group map", which is part of a supporting Word document available for download:
http://www.meclabs.com/CompetitiveAnalysisSupplement.doc
3. Identify the competitive strengths of each company in the analysis, including your own. What makes each company unique? Do they own patents or copyrights that give them a competitive edge? Is there a dominant company with market share at or near "critical mass" level?
4. Identify the revenue models of your competitors. How do your competitors make money? Are you overlooking potential sources of revenue?
5. Do your competitors utilize partnerships, outsourcing, or other strategic relationships? Could your own company benefit from such relationships?
6. KEY POINT: In the course of your analysis, make note of unique or creative elements or approaches your competitors may use. Often, the greatest insights will come from where your competitors depart from convention.
7. Utilize search engines to discover the sources of your competitors' incoming links. These sites may be potential link partners for you as well. For more on linking strategies, see our research brief on that topic:
http://meclabs.com/cgi-bin/pl/pl.cgi?mls
8. If practical, make purchases from your competitors. How is their customer service? Are they utilizing drop-shipping or other forms of outsourcing? What can you learn from watching how they do business?
9. Monitor your competitors over time. Sign up for their email lists and analyze their marketing messages. How strong are your competitors' brands?
10. Analyze your competitors' Google, Overture, and other PPC ads. Knowing the best keywords for your market, it shouldn't be hard to locate your competitors' ads. These may give you ideas about how to modify your own campaigns.
11. Analyze your competitors' ratings and rankings on a number of platforms, including Google PageRank, Alexa, BizRate, comparison engines, and incoming links from other websites. The following spreadsheet may be useful in helping you track this analysis: http://www.meclabs.com/CompetitiveAnalysis.xls
Once you have compiled this data, you should be able to use it to gauge the effectiveness of your competitors' marketing efforts compared to your own.
12. Depending on entry and exit barriers for your industry, your competitive environment will change over time. Competitors will enter and leave and the most resilient among them will learn and evolve. Continue to analyze your competitors as time progresses. Consider performing a competitive analysis update on an annual or semi-annual basis. No company exists in a vacuum online. If you ignore your competition, you will lose the opportunity to discover your own strengths and weaknesses. Effective competitive analysis gives you the information you need to "remove the blinders" and see your company as your customers and investors do, and to tune your marketing and business strategies for succe
Xml reader and xml writer comes from namespace system.xml. These classes’ helps in getting data from xml documents both of these classes are abstract base classes.The xml reader class helps in to get xml data in stream or xml documents. This class provides fast, non-cacheable, read only access to xml data as the name suggest it is only forward only access. As I have told that this class is a abstract class and provide methods that are implemented by derived class to get access to element and attributes of xml data. There are various things too that gets from this class such as depth of the node of document means, xml documents also the number of attribute in a node.There is no of derived class of xml reader one of this is xml text reader class. This xml text reader class read xml data. But this class not helps in validating the DTD or you can say schema information.Another derived class of xml reader is xml validating reader class. This class read xml data and also supports DTD and schema validation.The class xml text reader class allows fast access to xml data but not support DTD. It is helpful when we do not require
http://meclabs.com/cgi-bin/pl/pl.cgi?mls
8. If practical, make purchases from your competitors. How is their customer service? Are they utilizing drop-shipping or other forms of outsourcing? What can you learn from watching how they do business?
9. Monitor your competitors over time. Sign up for their email lists and analyze their marketing messages. How strong are your competitors' brands?
10. Analyze your competitors' Google, Overture, and other PPC ads. Knowing the best keywords for your market, it shouldn't be hard to locate your competitors' ads. These may give you ideas about how to modify your own campaigns.
11. Analyze your competitors' ratings and rankings on a number of platforms, including Google PageRank, Alexa, BizRate, comparison engines, and incoming links from other websites. The following spreadsheet may be useful in helping you track this analysis: http://www.meclabs.com/CompetitiveAnalysis.xls
Once you have compiled this data, you should be able to use it to gauge the effectiveness of your competitors' marketing efforts compared to your own.
12. Depending on entry and exit barriers for your industry, your competitive environment will change over time. Competitors will enter and leave and the most resilient among them will learn and evolve. Continue to analyze your competitors as time progresses. Consider performing a competitive analysis update on an annual or semi-annual basis. No company exists in a vacuum online. If you ignore your competition, you will lose the opportunity to discover your own strengths and weaknesses. Effective competitive analysis gives you the information you need to "remove the blinders" and see your company as your customers and investors do, and to tune your marketing and business strategies for success. March 11, 2007
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