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    et Journal, were that bigger brands make bigger brain waves. This comes on top of previous d
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    Strong brands prompt strong brain reactions. Radiologists are proving what marketers have been preaching for decades.

    Dr. Christine Born, a radiologist at the Ludwig-Maximillians University in Munich conducted a series of MRIs exposing 20 adults (upscale for income and education) to logos of strong and weak German brands. The results, reported in the Wall Street Journal, were that bigger brands make bigger brain waves. This comes on top of previous da

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    en preaching for decades.

    Dr. Christine Born, a radiologist at the Ludwig-Maximillians University in Munich conducted a series of MRIs exposing 20 adults (upscale for income and education) to logos of strong and weak German brands. The results, reported in the Wall Street Journal, were that bigger brands make bigger brain waves. This comes on top of previous d

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    University in Munich conducted a series of MRIs exposing 20 adults (upscale for income and education) to logos of strong and weak German brands. The results, reported in the Wall Street Journal, were that bigger brands make bigger brain waves. This comes on top of previous d
    Be A Great Feedback Facilitator
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    education) to logos of strong and weak German brands. The results, reported in the Wall Street Journal, were that bigger brands make bigger brain waves. This comes on top of previous d
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    et Journal, were that bigger brands make bigger brain waves. This comes on top of previous data indicating that shopping can alter blood pressure, heart rate and respiratory rates.

    Apparently well-known brands fire synapses associated with positive emotions, self-identification and rewards. Weak brands either don’t register or provoke activity in parts of the brain associated with negative emotion.

    The surprising conclusion was that the big bran

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