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Answer Upon - Case Studies Outperform White Papers
Other than the current buzz words, customer service has changed very little since commerce first began. If you want a customer to buy from you again, and to recommend your product or service to others, c
"In the spirit of having to choose one over the other, the case study wins," Logan said. "The reason I don't use white papers early in
For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs.Starting today, m
Before a business begins talking about features and benefits they need to get their customers' attention. People want to learn the specifics of a product or service after they've read a case study.
This may fly in the face of some high-tech marketers who believe white papers − technical documents that speak to the features and benefits of a company's product − are more important than case studies.
Not so, according to Jim Logan, an independent B2B consultant.
"In the spirit of having to choose one over the other, the case study wins," Logan said. "The reason I don't use white papers early in
There's a lot of hype about the medical transcription industry being an easy career choice. Some people even believe all that hype. It is a great career and you'll make good money. The hype comes from pe
Before a business begins talking about features and benefits they need to get their customers' attention. People want to learn the specifics of a product or service after they've read a case study.
This may fly in the face of some high-tech marketers who believe white papers − technical documents that speak to the features and benefits of a company's product − are more important than case studies.
Not so, according to Jim Logan, an independent B2B consultant.
"In the spirit of having to choose one over the other, the case study wins," Logan said. "The reason I don't use white papers early in
It is no secret that surgeons earn a hefty $189,590 annual salary on an average in the United States today. But the most unexpected news is the salaries of physicians assistants whose yearly average annu
This may fly in the face of some high-tech marketers who believe white papers − technical documents that speak to the features and benefits of a company's product − are more important than case studies.
Not so, according to Jim Logan, an independent B2B consultant.
"In the spirit of having to choose one over the other, the case study wins," Logan said. "The reason I don't use white papers early in
There comes a time for businesses when they must submit successful business proposals to gain clients, projects, interviews, potential development rights, etc. And for many businesses, successful busine
Not so, according to Jim Logan, an independent B2B consultant.
"In the spirit of having to choose one over the other, the case study wins," Logan said. "The reason I don't use white papers early in
Sometimes a hiring process will include having lunch with the hiring manager. Despite anything said to the contrary (like "It'll just be an informal lunch so we can get to know each other."), this is<
"In the spirit of having to choose one over the other, the case study wins," Logan said. "The reason I don't use white papers early in a sales opportunity is because they provide too many details. Case studies are about benefits enjoyed by a real customer. They're benefit-driven documents wrapped in a format that offers a reason to believe."
Case studies, also known as success stories and testimonials, generate ROI just like any other piece of marketing collateral. The payoff is realized through increased profits, industry buzz, happy profiled customers and fodder for web copy and press releases.
"A well-written case study is absolutely the most important piece of collateral in my arsenal," said Charlie Wallace, director of global channel development for NetApp global serv
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