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  • Answer Upon - How To Avoid Costly Packaging Mistakes

    Mentoring: The Benefits of Being A Mentor
    Mentoring is a great way to give back to your industry and to help a less-experienced person in your field at the same time.It simply refers to providing advice and counsel to this person and helping them with their career.Becoming a mentor is satisfying because the person you are helping is letting you know that you are someone they admire and hold in high regard.It’s also a great way for you to grow professionally.You might be able to help a less experienced person in your industry not only answer the same questions you had when you were in their position, you might help them a
    clamshell? The number one contested "packaging" issue revolves around the plastic clamshell and how difficult it is to open or penetrate without causing bodily harm. Can you anticipate this problem? You bet. Weigh your options when considering this type of packaging. Even with your best effort to make the clamshell easy to open, you may end up as an "Oyster Award" candidate and be labeled as one of the most difficult packages to open.

    What i

    Clarity At The Core
    Does your organization have a clear purpose? Do the people you serve see you as important to their business or to their lives? Does every customer and every employee clearly understand your purpose? The purpose of an organization is clarified in the mission, vision, and operating principles. I call this grouping the core message of an organization. If this core message isn't clarified and deeply embedded, then it is likely people in your organization are operating on their own. This is a recipe for conflict, confusion, and chaos.Most organizations have a mission. Do all of your employees and custome
    You invest so much time and money in product development, why not invest a little more and protect yourself from making a bad packaging mistake? It is easy to make a packaging error that comes back to haunt you after you have packaged the product and sent it on its way to the retailer’s shelf.

    We think about bad packaging when they hit the news. For example "Ecoli Outbreak Attributed to Packaging." Packaging that on the surface seems like a good idea but then backfires due to some unforeseen circumstance that takes place. Why wait until it becomes an issue?

    Wolfgang Puck found out about "bad" packaging the hard way when his new self heating latte cans hit the retailer shelf and started exploding. Was it his fault? Probably not, but the words "Product Recall" were shouted from the isles.

    "Fabuloso" experienced a similar problem when it designed the packaging for its cleaning products to look like soda or beverage bottles. Children confused the "fabulous" colors with the real thing. A few poisonings later they realized they had made a huge mistake.

    All packaging problems certainly don't rise to the level of these two examples. A problem can be something of minor significance. Nonetheless, it is a problem and in many cases can be avoided or at the very least modified or anticipated. You would be surprised at how many people contact me knowing in advance that their packaging may have a problem yet they never do anything about it. Perhaps they will be the next big news story.

    In any case, there are ways to foresee potentially “bad” packaging situations. A little forward thinking may alleviate impending problems. Here are some common questions that could pave the way to avoiding potential packaging problems:

    Should I put my product in a plastic clamshell? The number one contested "packaging" issue revolves around the plastic clamshell and how difficult it is to open or penetrate without causing bodily harm. Can you anticipate this problem? You bet. Weigh your options when considering this type of packaging. Even with your best effort to make the clamshell easy to open, you may end up as an "Oyster Award" candidate and be labeled as one of the most difficult packages to open.

    What is

    Finding and Creating Business Opportunities
    How, in your own lives can you find and more importantly create opportunities?In the Chinese language, you have the character representing crisis and the character representing change. When these are combined you have the character representing opportunity. Now why is that? Why is it that when crisis and change merge you have opportunity?Because when crisis and change merge you have disequilibria. You have changing laws or changing conditions. New needs and problems are created and often it is up to the entrepreneurs to fill those needs.Whenever you experience new things or the world ar
    good idea but then backfires due to some unforeseen circumstance that takes place. Why wait until it becomes an issue?

    Wolfgang Puck found out about "bad" packaging the hard way when his new self heating latte cans hit the retailer shelf and started exploding. Was it his fault? Probably not, but the words "Product Recall" were shouted from the isles.

    "Fabuloso" experienced a similar problem when it designed the packaging for its cleaning products to look like soda or beverage bottles. Children confused the "fabulous" colors with the real thing. A few poisonings later they realized they had made a huge mistake.

    All packaging problems certainly don't rise to the level of these two examples. A problem can be something of minor significance. Nonetheless, it is a problem and in many cases can be avoided or at the very least modified or anticipated. You would be surprised at how many people contact me knowing in advance that their packaging may have a problem yet they never do anything about it. Perhaps they will be the next big news story.

    In any case, there are ways to foresee potentially “bad” packaging situations. A little forward thinking may alleviate impending problems. Here are some common questions that could pave the way to avoiding potential packaging problems:

    Should I put my product in a plastic clamshell? The number one contested "packaging" issue revolves around the plastic clamshell and how difficult it is to open or penetrate without causing bodily harm. Can you anticipate this problem? You bet. Weigh your options when considering this type of packaging. Even with your best effort to make the clamshell easy to open, you may end up as an "Oyster Award" candidate and be labeled as one of the most difficult packages to open.

    What i

    Brochure Printing
    With practical applications from political rallies, to informational pamphlets, brochure printing can be a practical idea for just about anyone. With a limitless range of possibilities, colors, styles, and ideas, anyone can create an eye catching and awe-inspiring brochure. From tri-fold brochures to pamphlets about any given subject matter the world is at fingertips, as a small or large business, or as any sort of an activist.Brochure printing can take on many forms, from the typical tri-fold to the informational pamphlet, even gracing into online activism. A million and one reasons exist to print o
    ng products to look like soda or beverage bottles. Children confused the "fabulous" colors with the real thing. A few poisonings later they realized they had made a huge mistake.

    All packaging problems certainly don't rise to the level of these two examples. A problem can be something of minor significance. Nonetheless, it is a problem and in many cases can be avoided or at the very least modified or anticipated. You would be surprised at how many people contact me knowing in advance that their packaging may have a problem yet they never do anything about it. Perhaps they will be the next big news story.

    In any case, there are ways to foresee potentially “bad” packaging situations. A little forward thinking may alleviate impending problems. Here are some common questions that could pave the way to avoiding potential packaging problems:

    Should I put my product in a plastic clamshell? The number one contested "packaging" issue revolves around the plastic clamshell and how difficult it is to open or penetrate without causing bodily harm. Can you anticipate this problem? You bet. Weigh your options when considering this type of packaging. Even with your best effort to make the clamshell easy to open, you may end up as an "Oyster Award" candidate and be labeled as one of the most difficult packages to open.

    What i

    Opening A Dollar Store - Does Location Really Make a Difference?
    Are you opening a dollar store? Have you started looking for a location yet? If not, then it is important to know that finding the right location is without a doubt the most important tasks that you will undertake prior to opening your store. Take the time to thoroughly examine the location options that are available before you make a decision.The demographics of the potential dollar store shopper are very broad, and the number of shoppers within that demographic group is huge. Excellent visibility and high traffic count, coupled with easy access and convenient parking are key considerations. Before
    many people contact me knowing in advance that their packaging may have a problem yet they never do anything about it. Perhaps they will be the next big news story.

    In any case, there are ways to foresee potentially “bad” packaging situations. A little forward thinking may alleviate impending problems. Here are some common questions that could pave the way to avoiding potential packaging problems:

    Should I put my product in a plastic clamshell? The number one contested "packaging" issue revolves around the plastic clamshell and how difficult it is to open or penetrate without causing bodily harm. Can you anticipate this problem? You bet. Weigh your options when considering this type of packaging. Even with your best effort to make the clamshell easy to open, you may end up as an "Oyster Award" candidate and be labeled as one of the most difficult packages to open.

    What i

    Everything You Need To Know About The Electronic Signature Capture
    In this fast changing world we are living in, every minute is often crucial in solving our problems. There is no time for the less significant things we come across each and every day that goes by.The electronic signature capture is a very useful innovation, which keeps away the annoying waiting for a signature on a piece of document. This can be quite an obstacle in the normal flow of things, therefore more and more people adopt this solution.The procedure of capturing an electronic signature is very simple. It only requires a signature capture pad or signature capture device, and then the si
    clamshell? The number one contested "packaging" issue revolves around the plastic clamshell and how difficult it is to open or penetrate without causing bodily harm. Can you anticipate this problem? You bet. Weigh your options when considering this type of packaging. Even with your best effort to make the clamshell easy to open, you may end up as an "Oyster Award" candidate and be labeled as one of the most difficult packages to open.

    What is "green" packaging and how can I incorporate it into my packaging design? Whether to use green packaging or not should not be the question. What you should be asking is does utilizing environmentally friendly packaging materials make sense for my product?

    Am I going green legitimately or just jumping on the "green" bandwagon to make a buck? Will I be mandated to use "green" packaging materials by retailers? What other options can I consider that aren't "green?” You really need to take some time to analyze these and other questions before you advance your packaging development in the wrong direction.

    My packaging is working now should I change it to new and improved or give it a packaging makeover? Remember my negative packaging trend for 07. Don't fix it, if it ain't broken. Consumers hate change. When they go to look for their trusted brand on the retailer’s shelf, you want to ensure they recognize your product easily. If they don’t, they may be forced to buy from the competition. Keep packaging consistency and continuity to make it easy for consumers to buy from you.

    Who regulates what needs to be on my product packaging? The answer is just about everyone. Outside of the various regulatory agencies that tell you what can and must be placed on your product packaging you could be mandated by a plethora out outside influences. Here are a few examples.

    Going Green? Better listen to what Wal-Mart has to say with their "Packaging Scorecard."

    Trading in the organic space? Better understand what the work organic means to your product and who is watching out looking for a mislabeled package or a claim that can't be validated.

    Making weight loss claims or dietary claims on your product packaging? Just about every one will be on your case. These cl

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