sample table offered six flavours, and half the time the other table offered 24.

The results were striking: 30% of the customers who tasted jams from the sample selection later bought a jar, compared to only 3% of those who sampled from the table that had more flavours.

It seems that having "too much"

By the time you decide, you're already full! How does this analogy apply to your business? Read on.

There's nothing worse than opening an envelope and finding 4 to 6 other little offers falling to the floor. How amateurish.This really annoys your customers. Your mails goes straight to the trash.

Your customer needs to study ONE offer in detail to make sure it's right for him/her.

There are some organisations that offer a smorgasbord of service offerings: Silver, Gold, Platinum, etc, etc. Yes,there is no "best" or "surefire" way to present your products and services. But can you imagine how confused your customers get, when they actually have to decipher each service’s deliverables?

There have been arguments that offering more options are good "for customers with varied tastes". But the reality is that too many options can be overwhelming.

Too Many Alternatives Ruin Sales

Psychological research has shown that people are in fact less likely to make a decision when they face too many alternatives.

In one such famous marketing experiment, researchers set up 2 tables at a specialty food store, offering different samples of jam. Customers could try as many flavours as they wanted. Half the time the sample table offered six flavours, and half the time the other table offered 24.

The results were striking: 30% of the customers who tasted jams from the sample selection later bought a jar, compared to only 3% of those who sampled from the table that had more flavours.

It seems that having "too much" c

ustomer needs to study ONE offer in detail to make sure it's right for him/her.

There are some organisations that offer a smorgasbord of service offerings: Silver, Gold, Platinum, etc, etc. Yes,there is no "best" or "surefire" way to present your products and services. But can you imagine how confused your customers get, when they actually have to decipher each service’s deliverables?

There have been arguments that offering more options are good "for customers with varied tastes". But the reality is that too many options can be overwhelming.

Too Many Alternatives Ruin Sales

Psychological research has shown that people are in fact less likely to make a decision when they face too many alternatives.

In one such famous marketing experiment, researchers set up 2 tables at a specialty food store, offering different samples of jam. Customers could try as many flavours as they wanted. Half the time the sample table offered six flavours, and half the time the other table offered 24.

The results were striking: 30% of the customers who tasted jams from the sample selection later bought a jar, compared to only 3% of those who sampled from the table that had more flavours.

It seems that having "too much"

ustomers get, when they actually have to decipher each service’s deliverables?

There have been arguments that offering more options are good "for customers with varied tastes". But the reality is that too many options can be overwhelming.

Too Many Alternatives Ruin Sales

Psychological research has shown that people are in fact less likely to make a decision when they face too many alternatives.

In one such famous marketing experiment, researchers set up 2 tables at a specialty food store, offering different samples of jam. Customers could try as many flavours as they wanted. Half the time the sample table offered six flavours, and half the time the other table offered 24.

The results were striking: 30% of the customers who tasted jams from the sample selection later bought a jar, compared to only 3% of those who sampled from the table that had more flavours.

It seems that having "too much"

rch has shown that people are in fact less likely to make a decision when they face too many alternatives.

In one such famous marketing experiment, researchers set up 2 tables at a specialty food store, offering different samples of jam. Customers could try as many flavours as they wanted. Half the time the sample table offered six flavours, and half the time the other table offered 24.

The results were striking: 30% of the customers who tasted jams from the sample selection later bought a jar, compared to only 3% of those who sampled from the table that had more flavours.

It seems that having "too much"

sample table offered six flavours, and half the time the other table offered 24.

The results were striking: 30% of the customers who tasted jams from the sample selection later bought a jar, compared to only 3% of those who sampled from the table that had more flavours.

It seems that having "too much" choice have hampered their later motivation to buy.

Save Your Sales, Provide Different Service Levels

Ideally, your organisation should offer just one solution – a service that is customised specifically to the needs of the client. If you can’t achieve that, the ideal method is to have three different service levels.

1st Level:
Lowest cost,but still effective

2nd Level:
The one that usually 80% of your clients will select.

3rd Level:
The most expensive,a service only a few clients would sign up for.

Some companies choose the term "packages" in place of "levels".

But why three levels of service? The answer is simple.

Some will like the concept of the top-level service, but select the middle one, due to budget constraints. Some will not have much of a budget, but will likely approach the middle-level. So price your service offerings to be the best value for them and your business.