ng to an exclusive restaurant where celebrities dine and the wait is longer due to its popularity).

v Mexico has plenty of all-in-one resorts, but only one caters to overweight people.

v NakedNews.com tells the TV-style news like everyone else, but they, well, wear less.

v The Four Sisters restaurant in Myanmar doesn’t bother

Novelty Items – You can put your message on t-shirts, hats, coffee mugs, pens and pencils, mouse pads, you name it. The trick is to have a compelling image or slogan. For example, a logo or business name is boring. But a clever message or picture with a web address will get noticed more and used more.

Go to the “Edge” – Seth Godin talks about this in his book Free Prize Inside. Basically, the premise is that while your competitors sell to the “middle,” you find ways to sell to the edge. It sets you apart from your competition, but it’s not necessarily your USP. For example, the first release of that book came packaged in a cereal box with the prominent “Free Prize Inside” displayed.

Some more examples:

v A massage salon moves their chairs outside in the summer.

v A security guard company offers its guards dressed as Beefeaters, Buckingham Palace guards, paramilitary camo-wearing high-security guards, Matrix-type outfits, or even attractive white-collar uniforms.

v A local pub built their own custom jukebox of twenty-six thousand songs in it by ripping their 1,798 CDs into a computer.

v A restaurant in Manhattan makes the average Joe’s wait, but gives the VIPs an unlisted number to get to the front of the line. Strangely enough, this pleases both groups (the VIPs love to get right in, and the average folk feel special by going to an exclusive restaurant where celebrities dine and the wait is longer due to its popularity).

v Mexico has plenty of all-in-one resorts, but only one caters to overweight people.

v NakedNews.com tells the TV-style news like everyone else, but they, well, wear less.

v The Four Sisters restaurant in Myanmar doesn’t bother

about this in his book Free Prize Inside. Basically, the premise is that while your competitors sell to the “middle,” you find ways to sell to the edge. It sets you apart from your competition, but it’s not necessarily your USP. For example, the first release of that book came packaged in a cereal box with the prominent “Free Prize Inside” displayed.

Some more examples:

v A massage salon moves their chairs outside in the summer.

v A security guard company offers its guards dressed as Beefeaters, Buckingham Palace guards, paramilitary camo-wearing high-security guards, Matrix-type outfits, or even attractive white-collar uniforms.

v A local pub built their own custom jukebox of twenty-six thousand songs in it by ripping their 1,798 CDs into a computer.

v A restaurant in Manhattan makes the average Joe’s wait, but gives the VIPs an unlisted number to get to the front of the line. Strangely enough, this pleases both groups (the VIPs love to get right in, and the average folk feel special by going to an exclusive restaurant where celebrities dine and the wait is longer due to its popularity).

v Mexico has plenty of all-in-one resorts, but only one caters to overweight people.

v NakedNews.com tells the TV-style news like everyone else, but they, well, wear less.

v The Four Sisters restaurant in Myanmar doesn’t bother

played.

Some more examples:

v A massage salon moves their chairs outside in the summer.

v A security guard company offers its guards dressed as Beefeaters, Buckingham Palace guards, paramilitary camo-wearing high-security guards, Matrix-type outfits, or even attractive white-collar uniforms.

v A local pub built their own custom jukebox of twenty-six thousand songs in it by ripping their 1,798 CDs into a computer.

v A restaurant in Manhattan makes the average Joe’s wait, but gives the VIPs an unlisted number to get to the front of the line. Strangely enough, this pleases both groups (the VIPs love to get right in, and the average folk feel special by going to an exclusive restaurant where celebrities dine and the wait is longer due to its popularity).

v Mexico has plenty of all-in-one resorts, but only one caters to overweight people.

v NakedNews.com tells the TV-style news like everyone else, but they, well, wear less.

v The Four Sisters restaurant in Myanmar doesn’t bother

custom jukebox of twenty-six thousand songs in it by ripping their 1,798 CDs into a computer.

v A restaurant in Manhattan makes the average Joe’s wait, but gives the VIPs an unlisted number to get to the front of the line. Strangely enough, this pleases both groups (the VIPs love to get right in, and the average folk feel special by going to an exclusive restaurant where celebrities dine and the wait is longer due to its popularity).

v Mexico has plenty of all-in-one resorts, but only one caters to overweight people.

v NakedNews.com tells the TV-style news like everyone else, but they, well, wear less.

v The Four Sisters restaurant in Myanmar doesn’t bother

ng to an exclusive restaurant where celebrities dine and the wait is longer due to its popularity).

v Mexico has plenty of all-in-one resorts, but only one caters to overweight people.

v NakedNews.com tells the TV-style news like everyone else, but they, well, wear less.

v The Four Sisters restaurant in Myanmar doesn’t bother with a check. You pay what you think the meal is worth.

v Did you ever notice how supermarkets reward their worst customers? Shoppers with the least amount of items get their own special express lane, but the poor schmuck who’s buying tons of groceries (and worth much more to the store as a customer) has to endure the longest line. What if a grocery store had a special line for their best customers, staffed with extra baggers and other mechanisms to speed the checkout process?

v Commerce Bank is open seven days a week. Do you think there are people who wouldn’t mind having the option to bank on Sundays? And Liberty Bank offers free ATM usage. They’ll even reimburse you for fees charged by other bank’s ATMs.

v A church in New York City holds an annual barbecue for fundraising. People come from miles away because if they don’t, they have to wait a whole year to come again. The local German club near my house holds their German Festival every two years for precisely the same reason.

v Enterprise Rent-A-Car doesn’t focus on airport rentals. But when you need a rental car for a few days while your car is in the shop, they are the first ones you call. Plus, they pick you up!

v In the instant Internet buying world, a lawn care company realized that waiting weeks for a lawn care quote was too long. By using satellite photos and public ta