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    Niche market customers buy your product or service because it i

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    Niche marketers should price their products and services based on the value received by the customer: it is the customer’s perception of value that counts. If you calculate price based on cost and/or the competition, you are not in a niche market or you are pricing incorrectly.

    Niche market customers buy your product or service because it is

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    value received by the customer: it is the customer’s perception of value that counts. If you calculate price based on cost and/or the competition, you are not in a niche market or you are pricing incorrectly.

    Niche market customers buy your product or service because it i

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    lue that counts. If you calculate price based on cost and/or the competition, you are not in a niche market or you are pricing incorrectly.

    Niche market customers buy your product or service because it i

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    tition, you are not in a niche market or you are pricing incorrectly.

    Niche market customers buy your product or service because it i

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    Niche market customers buy your product or service because it is different from the other options available. That difference is your value and it can be worth a premium price. Value is subjective and not every customer will need your product’s unique benefits, but this is how niche marketing works. As a niche marketer, you focus on serving a

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