There is a major trend occurring on the web and it is bound to have a dramatic and lasting effect on how you do business. That trend is the use of a blog. Without a doubt the era of the blog as a money making enterprise is here and here to stay. Either jump on the bandwagon or be left standing on the sideline. Blooging, like no other tool, levels the playing field so that the little guy can compete and even beat and dominate the big guy. Blogs are free to set up in most instances and provide a powerful and immediate way to communicate. Static webpage’s will soon be a thing of the past. Who is going to go back to a webpage that never changes? Not anyone who is looking for content and if you haven’t figured it out by now the web is all about new and fresh content. Gone are the days where you can put up a static site and hope that the masses will show up. You might get them there once but that’s it. Without change you will have no competitive advantage and be subject to a slow online death. Blogs are powerful, intriguing, spontaneous, up to the minute, ever changing centers for current information. They provide the “new user” the experience they are looking for on the internet. Unless you recognize and address there needs you and your online presence will be short lived. Fail to change and you will simply fail.

Today

A new era of web marketing is taking form and unlike Web 1.0 that was a ticking time bomb Web 2.0 is the opportunity that will allow the playing field to be level. A playing field that will allow the smallest competitor to outdistance and outrank the largest. It is estimated that over 99.6 of all websites and blogs are lacking proper optimization and monetization. If you are one of the lucky ones who has been able to identify the new trends and implement a strategy complete with tactics that efficiently use Web 2.0 to its fullest capacity you will flourish. Your competition will disappear in the dust.

We are now entering the era of the long tail. The long tail is nothing more than selling less to more people. It is where the demand curve is flat but where incremental revenue is the greatest. It is where Amazon produces as much as 40% of its total revenue from obscure titles. Obscure in that only a few copies may be sold in any given period but a niche that is defined by the enormous long tail that exists. For many businesses the long tail is where the opportunity exists for them to flourish. Web 2.0 unlike its predecessor has made the ability to compete with the largest players a realistic goal. No longer is one worried about the giants as the small business with laser like precession identifies the target market and zeros in on the bulls eye. Big business does not have the ability or agility to change fast enough to take advantage of the long tail and its niche driven bias.

Within the last 18 months business on the net has dramatically and forever changed. While it might not be noticeable to most it is certainly noticeable to those that understand and visually see the subtle changes. The revolution started in the information marketing segment of the market. Nobodies two years ago are suddenly multi millionaires. How did they do it? By looking at the changes taking place on the web and capitalizing on the opportunity.

The web has had significant but profound forever changes occur over the last few years. The problem is that most people fail to understand or even realize the change much less know how too effectively “squeeze the juice” out of the fruit. The fruit is everywhere and it is low hanging. Literally one person companies have started with nothing and grown to multi million dollar companies with services and products that many times have margins that are as high as 97%. How are they doing it and what does it mean for you and your business? Those are questions that we will address as we proceed. But for right now all you need to know is that the opportunity for overwhelming success on the web has never been greater.

What has lead to this tremendous change? I believe that the revolution started with the youth of America and is now trickling down throughout society as a whole. Our children no longer watch TV. They are on there computer much more than they ever watch TV. That has presented a significant problem for advertisers trying to reach those kids in the 18 to 30 year old age bracket. Communication is the key surrounded by the experience. TV provides neither. One needs to look no further than MySpace to grasp the revolution at hand. When it was first created MySpace was dominated by the 18 to 35 year old crowd. Today it is estimated that over 45% of all accounts at MySpace are held by people over 35. In just a few short years we have ushered in a new era of communication followed by a live and gratify experience. What does this mean for you and your business? It means that unless you are following these major trends and taking advantage of the tremendous opportunities that exist you will be left in the dust. Traditional news media like newspapers and magazines are dying a rather fast death. Unless you change your perception of how your business should be run and how you need to reach your customers you and your business will also suffer a fast death. Traditional forms of advertising work less and less every day. The good news is that you can be on the cutting edge of change just by taking advantage of the “new communication” tools that are prevalent. The trend is only going to grow and if you want to grow your business you need to jump on the bandwagon as the curve starts to ascend and get off the one that is descending.

The fact that less than .4% of all websites are properly optimized for both traffic and SEO is your ace in the hole. While most website owners have no idea as to how to make a change let alone even know that they need to make a change you have the superior competitive advantage in that you can make a change. A change that will change your business and make it grow while your competition sits on the sidelines trying to figure out what you have done to make such significant gains. The best part of this change is that you can make the change relatively quickly and at a nominal cost.

In order to make a change one needs to have the tools to implement the change. More than ever the tools to make a change are readily available and many come as plug-ins that allow for lighting fast implementation and results. While it would require another complete article on all the possibilities that exist today for making that change let us just say that the tools for domination are everywhere. We will highlight some of the more useful methods that provide for increased monetization, organic traffic, natural traffic, increased indexing, increased SEO rankings, long tail tactics and the overall success of your website or blog.

There is a major trend occurring on the web and it is bound to have a dramatic and lasting effect on how you do business. That trend is the use of a blog. Without a doubt the era of the blog as a money making enterprise is here and here to stay. Either jump on the bandwagon or be left standing on the sideline. Blooging, like no other tool, levels the playing field so that the little guy can compete and even beat and dominate the big guy. Blogs are free to set up in most instances and provide a powerful and immediate way to communicate. Static webpage’s will soon be a thing of the past. Who is going to go back to a webpage that never changes? Not anyone who is looking for content and if you haven’t figured it out by now the web is all about new and fresh content. Gone are the days where you can put up a static site and hope that the masses will show up. You might get them there once but that’s it. Without change you will have no competitive advantage and be subject to a slow online death. Blogs are powerful, intriguing, spontaneous, up to the minute, ever changing centers for current information. They provide the “new user” the experience they are looking for on the internet. Unless you recognize and address there needs you and your online presence will be short lived. Fail to change and you will simply fail.

Today

Within the last 18 months business on the net has dramatically and forever changed. While it might not be noticeable to most it is certainly noticeable to those that understand and visually see the subtle changes. The revolution started in the information marketing segment of the market. Nobodies two years ago are suddenly multi millionaires. How did they do it? By looking at the changes taking place on the web and capitalizing on the opportunity.

The web has had significant but profound forever changes occur over the last few years. The problem is that most people fail to understand or even realize the change much less know how too effectively “squeeze the juice” out of the fruit. The fruit is everywhere and it is low hanging. Literally one person companies have started with nothing and grown to multi million dollar companies with services and products that many times have margins that are as high as 97%. How are they doing it and what does it mean for you and your business? Those are questions that we will address as we proceed. But for right now all you need to know is that the opportunity for overwhelming success on the web has never been greater.

What has lead to this tremendous change? I believe that the revolution started with the youth of America and is now trickling down throughout society as a whole. Our children no longer watch TV. They are on there computer much more than they ever watch TV. That has presented a significant problem for advertisers trying to reach those kids in the 18 to 30 year old age bracket. Communication is the key surrounded by the experience. TV provides neither. One needs to look no further than MySpace to grasp the revolution at hand. When it was first created MySpace was dominated by the 18 to 35 year old crowd. Today it is estimated that over 45% of all accounts at MySpace are held by people over 35. In just a few short years we have ushered in a new era of communication followed by a live and gratify experience. What does this mean for you and your business? It means that unless you are following these major trends and taking advantage of the tremendous opportunities that exist you will be left in the dust. Traditional news media like newspapers and magazines are dying a rather fast death. Unless you change your perception of how your business should be run and how you need to reach your customers you and your business will also suffer a fast death. Traditional forms of advertising work less and less every day. The good news is that you can be on the cutting edge of change just by taking advantage of the “new communication” tools that are prevalent. The trend is only going to grow and if you want to grow your business you need to jump on the bandwagon as the curve starts to ascend and get off the one that is descending.

The fact that less than .4% of all websites are properly optimized for both traffic and SEO is your ace in the hole. While most website owners have no idea as to how to make a change let alone even know that they need to make a change you have the superior competitive advantage in that you can make a change. A change that will change your business and make it grow while your competition sits on the sidelines trying to figure out what you have done to make such significant gains. The best part of this change is that you can make the change relatively quickly and at a nominal cost.

In order to make a change one needs to have the tools to implement the change. More than ever the tools to make a change are readily available and many come as plug-ins that allow for lighting fast implementation and results. While it would require another complete article on all the possibilities that exist today for making that change let us just say that the tools for domination are everywhere. We will highlight some of the more useful methods that provide for increased monetization, organic traffic, natural traffic, increased indexing, increased SEO rankings, long tail tactics and the overall success of your website or blog.

There is a major trend occurring on the web and it is bound to have a dramatic and lasting effect on how you do business. That trend is the use of a blog. Without a doubt the era of the blog as a money making enterprise is here and here to stay. Either jump on the bandwagon or be left standing on the sideline. Blooging, like no other tool, levels the playing field so that the little guy can compete and even beat and dominate the big guy. Blogs are free to set up in most instances and provide a powerful and immediate way to communicate. Static webpage’s will soon be a thing of the past. Who is going to go back to a webpage that never changes? Not anyone who is looking for content and if you haven’t figured it out by now the web is all about new and fresh content. Gone are the days where you can put up a static site and hope that the masses will show up. You might get them there once but that’s it. Without change you will have no competitive advantage and be subject to a slow online death. Blogs are powerful, intriguing, spontaneous, up to the minute, ever changing centers for current information. They provide the “new user” the experience they are looking for on the internet. Unless you recognize and address there needs you and your online presence will be short lived. Fail to change and you will simply fail.

Today

What has lead to this tremendous change? I believe that the revolution started with the youth of America and is now trickling down throughout society as a whole. Our children no longer watch TV. They are on there computer much more than they ever watch TV. That has presented a significant problem for advertisers trying to reach those kids in the 18 to 30 year old age bracket. Communication is the key surrounded by the experience. TV provides neither. One needs to look no further than MySpace to grasp the revolution at hand. When it was first created MySpace was dominated by the 18 to 35 year old crowd. Today it is estimated that over 45% of all accounts at MySpace are held by people over 35. In just a few short years we have ushered in a new era of communication followed by a live and gratify experience. What does this mean for you and your business? It means that unless you are following these major trends and taking advantage of the tremendous opportunities that exist you will be left in the dust. Traditional news media like newspapers and magazines are dying a rather fast death. Unless you change your perception of how your business should be run and how you need to reach your customers you and your business will also suffer a fast death. Traditional forms of advertising work less and less every day. The good news is that you can be on the cutting edge of change just by taking advantage of the “new communication” tools that are prevalent. The trend is only going to grow and if you want to grow your business you need to jump on the bandwagon as the curve starts to ascend and get off the one that is descending.

The fact that less than .4% of all websites are properly optimized for both traffic and SEO is your ace in the hole. While most website owners have no idea as to how to make a change let alone even know that they need to make a change you have the superior competitive advantage in that you can make a change. A change that will change your business and make it grow while your competition sits on the sidelines trying to figure out what you have done to make such significant gains. The best part of this change is that you can make the change relatively quickly and at a nominal cost.

In order to make a change one needs to have the tools to implement the change. More than ever the tools to make a change are readily available and many come as plug-ins that allow for lighting fast implementation and results. While it would require another complete article on all the possibilities that exist today for making that change let us just say that the tools for domination are everywhere. We will highlight some of the more useful methods that provide for increased monetization, organic traffic, natural traffic, increased indexing, increased SEO rankings, long tail tactics and the overall success of your website or blog.

There is a major trend occurring on the web and it is bound to have a dramatic and lasting effect on how you do business. That trend is the use of a blog. Without a doubt the era of the blog as a money making enterprise is here and here to stay. Either jump on the bandwagon or be left standing on the sideline. Blooging, like no other tool, levels the playing field so that the little guy can compete and even beat and dominate the big guy. Blogs are free to set up in most instances and provide a powerful and immediate way to communicate. Static webpage’s will soon be a thing of the past. Who is going to go back to a webpage that never changes? Not anyone who is looking for content and if you haven’t figured it out by now the web is all about new and fresh content. Gone are the days where you can put up a static site and hope that the masses will show up. You might get them there once but that’s it. Without change you will have no competitive advantage and be subject to a slow online death. Blogs are powerful, intriguing, spontaneous, up to the minute, ever changing centers for current information. They provide the “new user” the experience they are looking for on the internet. Unless you recognize and address there needs you and your online presence will be short lived. Fail to change and you will simply fail.

Today

The fact that less than .4% of all websites are properly optimized for both traffic and SEO is your ace in the hole. While most website owners have no idea as to how to make a change let alone even know that they need to make a change you have the superior competitive advantage in that you can make a change. A change that will change your business and make it grow while your competition sits on the sidelines trying to figure out what you have done to make such significant gains. The best part of this change is that you can make the change relatively quickly and at a nominal cost.

In order to make a change one needs to have the tools to implement the change. More than ever the tools to make a change are readily available and many come as plug-ins that allow for lighting fast implementation and results. While it would require another complete article on all the possibilities that exist today for making that change let us just say that the tools for domination are everywhere. We will highlight some of the more useful methods that provide for increased monetization, organic traffic, natural traffic, increased indexing, increased SEO rankings, long tail tactics and the overall success of your website or blog.

There is a major trend occurring on the web and it is bound to have a dramatic and lasting effect on how you do business. That trend is the use of a blog. Without a doubt the era of the blog as a money making enterprise is here and here to stay. Either jump on the bandwagon or be left standing on the sideline. Blooging, like no other tool, levels the playing field so that the little guy can compete and even beat and dominate the big guy. Blogs are free to set up in most instances and provide a powerful and immediate way to communicate. Static webpage’s will soon be a thing of the past. Who is going to go back to a webpage that never changes? Not anyone who is looking for content and if you haven’t figured it out by now the web is all about new and fresh content. Gone are the days where you can put up a static site and hope that the masses will show up. You might get them there once but that’s it. Without change you will have no competitive advantage and be subject to a slow online death. Blogs are powerful, intriguing, spontaneous, up to the minute, ever changing centers for current information. They provide the “new user” the experience they are looking for on the internet. Unless you recognize and address there needs you and your online presence will be short lived. Fail to change and you will simply fail.

Today

There is a major trend occurring on the web and it is bound to have a dramatic and lasting effect on how you do business. That trend is the use of a blog. Without a doubt the era of the blog as a money making enterprise is here and here to stay. Either jump on the bandwagon or be left standing on the sideline. Blooging, like no other tool, levels the playing field so that the little guy can compete and even beat and dominate the big guy. Blogs are free to set up in most instances and provide a powerful and immediate way to communicate. Static webpage’s will soon be a thing of the past. Who is going to go back to a webpage that never changes? Not anyone who is looking for content and if you haven’t figured it out by now the web is all about new and fresh content. Gone are the days where you can put up a static site and hope that the masses will show up. You might get them there once but that’s it. Without change you will have no competitive advantage and be subject to a slow online death. Blogs are powerful, intriguing, spontaneous, up to the minute, ever changing centers for current information. They provide the “new user” the experience they are looking for on the internet. Unless you recognize and address there needs you and your online presence will be short lived. Fail to change and you will simply fail.

Today it’s all about organic and natural traffic…without it your fate is sealed. A great example of this is YouTube. How does a site that was only up for about a year take the web by storm and sit at the seventh most visited site on the net? Folks it’s all about the experience and content. The great news is that you, yes you can provide the same experience. Today tools are everywhere that allow you to make your own videos and audios that your customers can watch and listen to from your website or blog. It is a fact that the effectiveness of audio and visual tools placed on a website or blog will have as much as a 1200% better click through ratio. Along with that goes a significantly higher conversion rate which turns lookers into buyers. Miss this opportunity and you are working way too hard to attract visitors and then once they get there you loose them because they can’t relate due to a lack of a significant and defining on line experience. These tactics work for every business no matter what service or product you are trying to sell. Keep in mind that when a visitor finally arrives at your website you are only trying to have him or her make a decision…that decision is either yes or no. Yes I want more or no I don’t want more. It is really that simple. However the experience you provide the visitor will greatly determine the outcome. If you have a static non interactive site you will get a onetime visitor’s. Have a compelling information packed site that provides a great experience and you will make a customer for life. It doesn’t matter whether you are running a brick and mortar store or and online website or blog it is about customer retention and the lifetime value of your customer. Provide a lousy experience and the results will be obvious. Provide a great experience and watch your business and its revenue grow exponentially. The great part of this whole model is that less than .4% of all online businesses provide the experience that the customer is looking for. That is your opportunity.

Here is a simple test that you can run through to see if you have optimized and monetized your website or blog. In order to be fully optimized and monetized you should have some if not all of the following features that provide direct benefits for your users.

1. Are you currently using a website or a blog to market your product or service?
2. If you have a website does it have a blog attached?
3. Do you have a user forum?
4. Do you know what the golden triangle is and how it dramatically affects your website and blog and its ranking?
5. Do you know how to optimize for SEO?
6. Do you have a lot of pictures on your website or blog? If you answer yes you are at a disadvantage.
7. Do you know where you rank in alexa?
8. Do you have a way to capture the name and email address of every person who visits your site or blog?
9. Do you use popovers?
10. Are you using auto responders?
11. Are you using feedburner?
12. Do you change your content daily?
13. Do you have a free giveaway to entice people to join your list? Your list is your most valuable asset as it is a lot easier to sell to an existing customer than try and obtain a new one.
14. Do you have a backend in place?
15. Do you have a data base that you can in a moments notice send an opt-in email message to at the press of one button?
16. Have you monetized with AdSense?
17. What about the use of AdWords? Use our system and you won’t have to pay for traffic.
18. Do you use Amazon and its affiliate program?
19. Do you use Omakasse?
20. What about using Clickbank?
21. Do you use CJ?
22. Are you set up with social bookmarking if you have a blog?
23. Are you using link exchanges?
24. What about article submission sites? We are not talking about things like PR Wire we are talking about tools that are more powerful and viral?
25. Do you have a MySpace account that drives targeted traffic to your site or blog? If not you are missing a huge opportunity.
26. Do you make use of squeeze pages?
27. What about audio on your site or blog?
28. What about video? This is the single most new powerful tool on the web and it you fail to use this tool you are missing out on massive conversion rates (rates that increase as much as 1200% when used effectively).
29. Do you have only wire as part of your arsenal?
30. What about digg, del.icio.us, furl, reddit and simpy?
31. Do you make comments on other blogs and use a resource box?
32. How many PR6 or better sites do you have linked to yours?
33. …and by now you should have gotten the picture. If you answered no to most of the questions then you know what to do next.

The reason for all the questions was simply to get your brain thinking and revitalized. As with anything without change most people become bored. That is exactly the same for your website or blog. Innovation is the mother of all creation. Fail to stay innovative and the competition will quickly eat your lunch and steal your customers. The great news is that this is such a new field that the opportunity to make an impact has never been better. Your competition may understand a few of these tactics and may even have a couple of the tactics in place. However what you now know will blow the competition away. Your site or blog will immediately, dramatically and exponentially start performing at a level you never dreamed of before. Change is always difficult but if you don’t change your competition will and then you won’t have to as they will leave you in the dust.

Written by: Ron Tyler

© copyright 2006 Ron Tyler