Answer Upon - Business

Creativity & Entrepreneurship: The Secret to Discovering Your Purpose in Life!(c)
Hello Creative Entrepreneurs!In the second course on Creativity & Entrepreneurship we begin with a guided meditation that I created entitled: Dream Keeper-Gift Giver©. You ask: what in the world does this mean? Well, it’s a very profound secret I discovered about myself fifteen years ago. After doing a lot of self-discovery and embarking on a long vision quest to heal the hurts of my childhood and past, in search of my true self; my authentic self and to try to figure out what my purpose on this earth was.I was also seeking my own understanding of God, our creator. You may call him (or her) a Higher Being, a Higher Power or Creative Intelligence. In this search, that still unfolds every day, I discovered many, many things.But what I bring to this course is one of the unique things I learned about myself and my own spirit and the limitless depths of my creativity and personal power. I learned that the child within was alive and well. And so is yours.Remember when you were a kid and had so many dreams? You were going to be a dancer, a policeman, an astronaut, a doctor, a scientist, a teacher, an actor, an artist. Remember you were going to conquer the world? Remember how fearless you were? How fearless we all were? Remember when you were a young entrepreneur? Be it President and CEO of your own lemonade stand, or a door-to-door salesman selling Girl Scou

when all I really want to do is advertise to the five percent or so who are likely to be interested in my offer.

With Car and Driver I was way off-target. Wine Spectator is on-target, but I'm using a shotgun. To get the most bang for my buck, I want to find a way to put my offer only in front of people likely to be interested. I want to use a rifle to hit my target and nothing but my target.

There are several ways I could do this. Obviously if there were a publication geared more specifically to wine-collectors, that would be a good place to advertise.

Another excellent alternative would be to send a mailing to my existing customers. I could search through my customer database and select only those customers whose buying

How Can You Find Freelance Writing Jobs?
Do you think that there is a big sign that reads, “Freelance Writing Jobs, Apply Within”? There just is not. In fact, you may have a hard time finding writing jobs of any type advertised in any employment magazine or newspaper either. So, how do you find freelance writing jobs? Let us talk about this for a moment and see if we can't find an idea or two that will work for you.1. Begin at the beginning. Get the education you need to have. Learn what there is to know about the field in which you are looking for job vacancies. Having knowledge itself can open doors. This can help with step two as well.2. When you do have that knowledge, do not forget to look towards the teachers you got it from for help in finding a niche to work in. They may have more resources than you realize.3. Create a portfolio. Even if you never have any published work, you can still write, right? Write to fill your portfolio. Then, when a prospective employment opportunity arises, you’ll have something to provide in the way of samples.4. Look online. Vast amounts of freelance writing jobs are offered there. If the work can be submitted online, why not look worldwide? Try doing a websearch for "freelance writing jobs".5. Keeping striving to meet the needs of your clients 100%. When you make them happy, they will come back with other jobs for you. And, they will

What's the single most important factor in the success of a marketing campaign? How clever the advertisements are? How good the product or service is? The price being charged?

If you said "none of the above", then I have to agree with you. The most important factor in marketing is targeting.

You simply have to know what to sell, and to whom to sell it.

If you're selling something that doesn't appeal to the people you're speaking to, then you can forget about a good return. Regardless of how good your product is, regardless of how brilliant the advertisements are, and regardless of the price you're charging, if your targeting is off, then your whole marketing campaign will be missing the mark.

Moldy Grape Juice or Heavenly Elixir?

If I offered you a bottle of 1995 Domaine de la Roman?e Conti La T?che for $500, would you buy? For the non-oenophiles among us, the Domaine de la Roman?e Conti is a producer of wine in Burgundy in France. They make some of the finest and most highly coveted wines in the world, and La T?che is one of their finest. But at $500, would you buy?

Some people might, but many others wouldn't. And fair enough. Some would argue that no wine is worth that kind of price. Some people just don't like the taste of wine and wouldn't buy no matter how highly esteemed the wine was. And others, for whatever reason, just don't drink alcohol.

But if I make my offer to some serious wine-lovers, to people who have no problem dropping a hefty wad of cash on a great bottle, then however many bottles I have available will be gone soon. That's because a bottle of 1995 La T?che for $500 is a steal.

But it's only a steal to the people who are interested in that sort of thing. So if I want to sell my bottles, I have to do everything I can to make my offer to people who are interested.

Targeting: The Key to Effective Marketing

So how do I get my offer in front of people who are interested? That's where targeting comes in.

If I were to advertise the bottles of wine that I wanted to sell in Car and Driver magazine, I'm sure you'd agree that I'd be wasting a lot of my advertising dollars.

I'd have a better, more targeted audience if I were to advertise in a wine-oriented publication such as Wine Spectator. This magazine's readers are obviously interested wine, and many of them are probably even interested to the extent that a mere $500 for the wine I'm pitching would have them licking their lips and dusting off the Riedel glasses.

All this stands to reason. You're obviously going to get a better response advertising high-end fine wine to an audience that is at least predisposed towards wine. But can we do better?

While Wine Spectator caters to wine-lovers, not all of them will be sufficiently loaded to seriously contemplate dropping that kind of moolah on a single bottle of wine. In other words, I'll be paying for the privilege of advertising to Wine Spectator's millions of readers, when all I really want to do is advertise to the five percent or so who are likely to be interested in my offer.

There are several ways I could do this. Obviously if there were a publication geared more specifically to wine-collectors, that would be a good place to advertise.

Another excellent alternative would be to send a mailing to my existing customers. I could search through my customer database and select only those customers whose buying-

The Basic Of Civil Engineering Jobs
When it comes to civil engineering jobs, the first thing you need to do is consider the field you want to enter. There are many different sub-disciplines, however, the main aspect of getting any solid civil engineering jobs is that you have the appropriate experience and education.Typically, a college degree is necessary even to enter the field at an entry level position. A bachelor’s degree in mathematics, science, or engineering is almost always required. You will then need to gather the necessary work experience to become a licensed civil engineer. Four years is the minimum work experience requirement for licensing, as well as the requirement of taking an exam. The best way to get this experience is to work as an apprentice of a licensed and experienced civil engineer.You then have to understand just what it takes to be a civil engineer. You need to make sure that you meet the standards of an engineer. For example, you we need to possess the ability to be detailed and organized at all times. You must have analytical skills, be curious, as well as creative. You have to be able to lead people, manage people and projects at the same time, as well as have the ability to work with a team of people.On average, your starting pay will depend on the level of degree you hold in engineering. For example, if you hold a bachelor’s specifically in the field of civil en

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But it's only a steal to the people who are interested in that sort of thing. So if I want to sell my bottles, I have to do everything I can to make my offer to people who are interested.

Targeting: The Key to Effective Marketing

So how do I get my offer in front of people who are interested? That's where targeting comes in.

If I were to advertise the bottles of wine that I wanted to sell in Car and Driver magazine, I'm sure you'd agree that I'd be wasting a lot of my advertising dollars.

All this stands to reason. You're obviously going to get a better response advertising high-end fine wine to an audience that is at least predisposed towards wine. But can we do better?

There are several ways I could do this. Obviously if there were a publication geared more specifically to wine-collectors, that would be a good place to advertise.

Another excellent alternative would be to send a mailing to my existing customers. I could search through my customer database and select only those customers whose buying

Help Wanted – One New Customer for Growing IT Business
Every business owner needs new customers. They are constantly on the lookout for the next customer, then the next and so on.Your computer services business is the same, you need customers. But do you need as many as you think? Maybe not.Do you know how much each customer contributes to your business? How about how much it costs to bring in a new customer? Or to keep them after they become your customer?It’s the classic dilemma of quantity verses quality. Would you rather have fifty customers that pay you $5000.00 per month or ten that pay you $5000.00 per month? The revenue per customer is a lot higher with the ten customers.You make the same amount of money, but servicing fifty customers may just run you ragged!Focus on acquiring quality customers and you will be amazed at how prosperous your business becomes.High quality customers become part of your family, your inner circle. By growing your business slowly you can build lasting relationships that will benefit both parties.I have customers that actively drum up business for me, because we have built up a relationship.How do you create these ongoing relationships? Be selective when choosing your customers. Choose only the customers that you wish to retain long term. I’m not saying turn down business, but focus on your core business partners.In our example we are get

ash on a great bottle, then however many bottles I have available will be gone soon. That's because a bottle of 1995 La T?che for $500 is a steal.

But it's only a steal to the people who are interested in that sort of thing. So if I want to sell my bottles, I have to do everything I can to make my offer to people who are interested.

Targeting: The Key to Effective Marketing

So how do I get my offer in front of people who are interested? That's where targeting comes in.

If I were to advertise the bottles of wine that I wanted to sell in Car and Driver magazine, I'm sure you'd agree that I'd be wasting a lot of my advertising dollars.

All this stands to reason. You're obviously going to get a better response advertising high-end fine wine to an audience that is at least predisposed towards wine. But can we do better?

There are several ways I could do this. Obviously if there were a publication geared more specifically to wine-collectors, that would be a good place to advertise.

Another excellent alternative would be to send a mailing to my existing customers. I could search through my customer database and select only those customers whose buying

Speak of the Devil - He's on God's Payroll
Does anybody recall the old cartoon in which the wolf and the sheepdog greet each other with "Mornin', Sam." and "Mornin, Ralph," punched a clock and spent the remainder of the show trying to destroy each other? Remember? The wolf attempts to steal the sheepdog's dumb, grazing, none-the-wiser, completely oblivious, sheep and, by the end, the pair pf adversaries "clock-out" and retire for the evening, their job's done until the next episode."Behold, I have created the smith that bloweth the coals in the fire, and that bringeth forth an instrument for his work; and I have created the waster to destroy," (Isaiah 54:16). Just who IS that blacksmith - this "waster" who destroys - anyway? I contend that it is the devil, the enemy of our souls, God's lackey, a flunkey who continually shoots himself in the foot in his attempts to kill, steal and destroy the dumb, grazing sheep of God. He is our adversary (that's what "Satan" actually means) - like the leader of a terrorist network, he's bent on wreaking havoc upon those who love God. He is mighty...But God is ALMIGHTY!Allow me to explain:In the New Testament, on several occasions, we see the devil referred to with the term "prince." Even Jesus Himself referred to the enemy as "the prince of this world.""But when the Pharisees heard [it], they said, This [fellow] doth not cast out devils, but by Beelzebu

ented publication such as Wine Spectator. This magazine's readers are obviously interested wine, and many of them are probably even interested to the extent that a mere $500 for the wine I'm pitching would have them licking their lips and dusting off the Riedel glasses.

All this stands to reason. You're obviously going to get a better response advertising high-end fine wine to an audience that is at least predisposed towards wine. But can we do better?

There are several ways I could do this. Obviously if there were a publication geared more specifically to wine-collectors, that would be a good place to advertise.

Another excellent alternative would be to send a mailing to my existing customers. I could search through my customer database and select only those customers whose buying

How Ducks Hold Meetings (in Case You Were Curious)
It's true.Ducks hold meetings in the park. And these quacky meetings have remarkable similarities to business meetings (held in conference rooms, for example).Here's what they do.1) No one pays attention to anyone.Every duck is looking in a different direction. Most don't even appear to be part of the meeting. And none of them are watching the duck who is quacking. But they are all there because ducks have to know about everything that is happening in the park.2) Ducks deliver lengthy monologues.Expect to hear: "Quack. Quack. Quack. Quack. Quack. Quack. Quack. Quack. Quack."Sure, this may last only half a minute but that's a long time for a duck with an attention span of five seconds. It's useful, however, because during this monologue the other ducks forget what they were going to say. So they begin quacking about something else.It sounds like:"Quack. Quack. Quack. Quack. Quack. Quack. Quack. Quack. Quack.""Quack. Quack. Quack. Quack. Quack. Quack. Quack.""Quack. Quack. Quack. Quack. Quack. Quack. Quack. Quack. Quack. Quack. Quack."Certainly, this is a pointless discussion.3) More than one duck quacks at the same time.Research on duck social dynamics has shown that this occurs because a) none of the ducks pay attention to the quacker, b) none of the ducks care about what the quacker

when all I really want to do is advertise to the five percent or so who are likely to be interested in my offer.

There are several ways I could do this. Obviously if there were a publication geared more specifically to wine-collectors, that would be a good place to advertise.

Another excellent alternative would be to send a mailing to my existing customers. I could search through my customer database and select only those customers whose buying-history indicated an interest in the wines on sale, and send the mailing to them. If I didn't have a large customer list, I could find additional prospects by arranging for access to a related business' customer list. In this case, a company specializing in wine cellar installation might be a good choice.

As you can see, the mailing would be going out to a very select group of people. By zeroing in on my target market, I can get the results I need much more cost-effectively than if I either failed to target altogether, or took the shotgun approach.

And that's really all there is to it. The more you can target your offer, the better your response will be.

How to Target Your Marketing

As you can see, the concept of targeting is pretty simple. Take your product or service and offer it to people who are likely to be interested. But there are a few things you'll want to keep in mind.

Narrow Your Niche

I don't care what you sell; your market is smaller than you think. A large percentage of the population owns a car, but a much smaller percentage is in the market for a new car this month. Many people use an accountant, but far fewer are looking to switch accountants.

If you blast away with the shotgun approach and try to hit everyone, you won't like the results.

You might argue that even if people aren't in the market yet, you should still try to expose them to your advertisements so that when they are, your company's name will be at the top of their minds. This is a really dangerous approach for a small business to take for several reasons.

The response to your advertisements (if there even is any) won't be immediate and will be much more difficult to track. You'll therefore have a much harder time determining whether the advertisement is working for you or not. Anytime you can't tell if your money is well-spent, you're dicing with death.

The investment required to effectively achieve top-of-mind awareness is usually enormous. There are cheaper ways to get good results.

People are really good at ignoring advertising. When an advertisement does finally get their attention, it's frequently because the advertisement is selling something that will be of immediate benefit to them. In other words, good luck getting them to pay attention to your advertisements and remember your name when they aren't even interested in what you're selling yet.

To avoid these problems, do yourself a favor and take dead aim at a much smaller target by narrowing your niche.

In the above example, we went from advertising a wine to millions of Wine Spectator readers, to sending out a mailing to only those people whose buying-history demonstrated an interest in the specific wine we were pitching. We went from everyone interested in wine to only those interested in high-end red Burgundy. That's a much smaller niche!

The accountant mentioned above might market to people who are unhappy with their current a

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As an owner of a company, you may have felt frustrated because your cash is tied up in fixed inventories and so you don’t have enough cash flow to energize your business. And keeping track of the invoices and the slow payments may distract you from the more pressing needs of your business.

If you are looking for work as an aviation flight coordinator, opportunities can be found listed with select job sites. Six are featured herein.

There are many coating businesses in the market today, but have you ever asked yourself how one gets into this line of work? How they are formed or what prompts someone or some entrepreneur to go out and start a business to fill this niche? Well this is an interesting case study that shows how we became interested in this industry from a sub market of the coating business; Spray in Bed Liners.

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Answer Upon - Take Dead Aim At Your Target Market

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