Ask. The first step in marketing a product or service or selling a brand identity is making sure it's the right product, service or brand. You have to find out if you have it right. The way to do that is to ask. Survey.

Every single aspect of your business can be improved through the use of surveys. It's true. Everything and anything can be surveyed.

Before investing in a new offering:

• Find out if anyone is interested.
• What makes them interested?
• How should it be packaged?
• What color should it be?
• How do you position it among its competition?

• How do customers feel they benefit from your product or service?
• What words do THEY USE to describe the product and its benefits?
• What do THEY think could be improved?
• How do THEY related the product to other similar products?

It's easy to miss the mark on a guess or partial knowledge. Instead, what if learning about and understanding customers' needs and expectations became the driving force behind development of products and services? What if the company brand, mission, image and advertising reflected the desires and opinions of its customers?

What looks like brilliance or even luck in achieving marketing goals, can simply be the fact that one company really understands its products and how they are actually perceived by customers and potential customers.

Savvy marketers have discovered that learning what's in the prospect's mind gives them answers, gives them the clever ideas that work. Answers come from the customer, from the marketplace, not from the marketing manager, or the boardroom or even the CEO.

There is nothing too trivial to survey. You can ask about products and services, about your staff, about packaging, about promotional materials, even about the emotional response to your company or product. Try it. You might be surprised by what you learn.

Never underestimate the willingness of people to give their opinion. Ask.

Benefits of using surveys:

• Know if what you are offering is wanted
• Find out if prospects understand the product or service
• Learn what benefits prospects want or expect
• Spotlight potential problems and new opportunities
• No guessing
• Understand the position your company holds in prospects' minds.

• Improve your product or service
• Develop new products and services
• Create targeted promotional materials that get results

• Tally responses when you are no longer getting dif
  Spanish in the Workplace: Importance of Bilingual Communication in the 21st Century
  The ability to communicate in both Spanish and English continues to become an increasingly-important factor for the success of businesses in the U.S. A number of industries are marketing heavily to the American Spanish-speaking population, notable among these being banks and financial service companies. In other fields such as construction, food service, and landscaping, a majority of businesses rely on the Spa
  a new offering:
  • Find out if anyone is interested.
  • What makes them interested?
  • How should it be packaged?
  • What color should it be?
  • How do you position it among its competition?
  For existing products:
  • How do customers feel they benefit from your product or service?
  • What words do THEY USE to describe the product and its benefits?
  • What do THEY think could be improved?
  • How do THEY related the product to other similar products?
  Business owners and marketing managers need to know their audience, who they are, what they want, what they think about the company or product or service, what "position" the company owns in people's minds.

  It's easy to miss the mark on a guess or partial knowledge. Instead, what if learning about and understanding customers' needs and expectations became the driving force behind development of products and services? What if the company brand, mission, image and advertising reflected the desires and opinions of its customers?

  What looks like brilliance or even luck in achieving marketing goals, can simply be the fact that one company really understands its products and how they are actually perceived by customers and potential customers.

  Savvy marketers have discovered that learning what's in the prospect's mind gives them answers, gives them the clever ideas that work. Answers come from the customer, from the marketplace, not from the marketing manager, or the boardroom or even the CEO.

  There is nothing too trivial to survey. You can ask about products and services, about your staff, about packaging, about promotional materials, even about the emotional response to your company or product. Try it. You might be surprised by what you learn.

  Never underestimate the willingness of people to give their opinion. Ask.

  Benefits of using surveys:

  • Know if what you are offering is wanted
  • Find out if prospects understand the product or service
  • Learn what benefits prospects want or expect
  • Spotlight potential problems and new opportunities
  • No guessing
  • Understand the position your company holds in prospects' minds.
  Use the information you get to:
  • Improve your product or service
  • Develop new products and services
  • Create targeted promotional materials that get results
  Tips for surveying:
  • Tally responses when you are no longer getting dif
    Zero To Hero - How A Homemaker Became A Successful Entrepreneur
    Chekan (pronounced Chek-Ahn) is a simple, wonderfully resourceful and positive lady who is one of the few friends who inspire me. This is simple account of how this stay-at-home Mom became an Entrepreneur who couldn't stop making money even if she tried!Like many women, Chekan had simple expectations in life. She was was contented to be a stay-at-home Mom, taking care of her family, but When her kids were
    y think about the company or product or service, what "position" the company owns in people's minds.

    It's easy to miss the mark on a guess or partial knowledge. Instead, what if learning about and understanding customers' needs and expectations became the driving force behind development of products and services? What if the company brand, mission, image and advertising reflected the desires and opinions of its customers?

    What looks like brilliance or even luck in achieving marketing goals, can simply be the fact that one company really understands its products and how they are actually perceived by customers and potential customers.

    Savvy marketers have discovered that learning what's in the prospect's mind gives them answers, gives them the clever ideas that work. Answers come from the customer, from the marketplace, not from the marketing manager, or the boardroom or even the CEO.

    There is nothing too trivial to survey. You can ask about products and services, about your staff, about packaging, about promotional materials, even about the emotional response to your company or product. Try it. You might be surprised by what you learn.

    Never underestimate the willingness of people to give their opinion. Ask.

    Benefits of using surveys:

    • Know if what you are offering is wanted
    • Find out if prospects understand the product or service
    • Learn what benefits prospects want or expect
    • Spotlight potential problems and new opportunities
    • No guessing
    • Understand the position your company holds in prospects' minds.
    Use the information you get to:
    • Improve your product or service
    • Develop new products and services
    • Create targeted promotional materials that get results
    Tips for surveying:
    • Tally responses when you are no longer getting dif
      Develop An Emotional Connection With Your Customers To Grow Profits And Lower Costs
      We may buy from those we know, like, and trust; but we continue to buy over the long term from those we feel a genuine emotional connection with.In a recent Forrester Research consumer survey, a whopping 89% indicated they feel no personal connection to the brands they buy. Without that emotional bond, customers can be easily persuaded to try a competitor’s product.The amount spent to acquire a new
      s and potential customers.

      Savvy marketers have discovered that learning what's in the prospect's mind gives them answers, gives them the clever ideas that work. Answers come from the customer, from the marketplace, not from the marketing manager, or the boardroom or even the CEO.

      There is nothing too trivial to survey. You can ask about products and services, about your staff, about packaging, about promotional materials, even about the emotional response to your company or product. Try it. You might be surprised by what you learn.

      Never underestimate the willingness of people to give their opinion. Ask.

      Benefits of using surveys:

      • Know if what you are offering is wanted
      • Find out if prospects understand the product or service
      • Learn what benefits prospects want or expect
      • Spotlight potential problems and new opportunities
      • No guessing
      • Understand the position your company holds in prospects' minds.
      Use the information you get to:
      • Improve your product or service
      • Develop new products and services
      • Create targeted promotional materials that get results
      Tips for surveying:
      • Tally responses when you are no longer getting dif
        The Offer's On The Table
        In twentieth century America while young boys learned construction with Lincoln Logs, little girls instinctively cuddled a Raggedy Ann. Even today Raggedy Ann’s red yarn hair, patched pinafore and button eyes offer images of another era as she celebrates her 90th birthday in museums and private collections.But in 1958 Barbie was born. All grown up and designed with fantasy. This was no rag doll. Barbie’s h
        >Benefits of using surveys:
        • Know if what you are offering is wanted
        • Find out if prospects understand the product or service
        • Learn what benefits prospects want or expect
        • Spotlight potential problems and new opportunities
        • No guessing
        • Understand the position your company holds in prospects' minds.
        Use the information you get to:
        • Improve your product or service
        • Develop new products and services
        • Create targeted promotional materials that get results
        Tips for surveying:
        • Tally responses when you are no longer getting different answers.
        • Never act on a single opinion. Act only on the majority response.
        • Always act on the majority response.