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  • Answer Upon - Unique Selling Proposition - If You Don't Have One You Won't Be In Business For Long

    From Loyal Customer to Loyal Advocate
    Recently, I had my carpets cleaned by a new company I had never used before. This is a new company and the owner himself showed up to clean my carpets. It took him 3 hours to do the stairs, hallway, family room, living and dining rooms. But, when he was done, they looked TERRIFIC and I was “sold” on his company.When we hold a workshop, make a sale from our site, create a custom album, etc. we hope that the customer will come back and buy from us again because they
    p>Creating a successful USP is an important mission; don’t take it lightly. A good USP is not created in one sitting. Ask for help. Some of you best suggestions will come from your current clients. Ask them why they do business with you and why they selected you over your competition. Don’t be afraid to ask, people love to help and your asking will help build stronger relationships with those customers. Ask a twelve year old. If they don’t understand it they are sure to tell you. If they do, you’re onto something. Keep working on it.

    Now that you have a fantastic USP that is going to generate business, use it everywhere! Don’t let it go to waste. Put your USP to work on:

    • Business cards
    • Letterhead

    Career Change - Resume Problems
    What can I do about gaps in employment?There isn't much you can do about your work chronology—what's done is done. However, there are a few ways to present your work history so that the gaps are less apparent:- Consider including only years worked (rather than months and years). - Place employment dates next to job titles in parentheses. - Never showcase employment dates around large areas of white space—this draws attention to your chronology. -Think abo
    “When it absolutely, positively has to be there overnight”
    “We’re number two. We try harder.”
    “Like a good neighbor_____ _____ is there”

    If you can name the companies that belong to the above Unique Selling Propositions than you can see the importance of having your own, it works!

    Simply stated a Unique Selling Proposition differentiates you from your competition. If you don’t have something different to offer, you better find something or save yourself a lot of aggravation and go work for your competition. It tells your prospects why they should do business with you versus the other guys. No, scratch that; it SCREAMS at your prospects why they MUST do business with you. Your prospects are interested in one thing and one thing only, what’s in it for them. Make it easy for them to do business with you, don’t keep them guessing. Tell them why they should do business with you and only you. To be successful in business you don’t have to be the best but you have to be unique. A ‘me too’ business if it survives, survives by price wars. I don’t think this is how you want to run your business. Best of all, a USP costs NOTHING.

    Dominos dominated the pizza delivery market by screaming to their prospects "Fresh, hot pizza delivered in 30 minutes or less, guaranteed". Nowhere in that USP does it tell people that the pizza tastes good but it solves the problem of cold delivery pizza, which, at that time was the industry’s largest problem. Not only did it solve the problem, it GUARANTEED a solution to the customers’ problem. Dominos’ USP did exactly what a good USP is designed to do it differentiated them from the competition.

    How do you create a successful USP? Ask yourself how you would answer this question; what do you do for a living? If you can answer this question with a statement about exactly what benefit you offer your customers than you are well on your way to developing a dynamite USP. If you answered ‘I am a _____’ then you have some work to do. For example, if you asked me what I did for a living I wouldn’t say ‘I’m a printer’ or ‘I’m a marketing coach’ I would say ‘I create your most powerful marketing tool and give you the knowledge to reap its potential – FREE’. That’s what makes Full Color Resources unique and sets us apart from a ‘business card printer’; we are passionate about marketing and truly interested in helping you be successful.

    Make it crystal clear. As I mentioned previously, make it easy for people to do business with you. The more clearly you describe the benefits of doing business with you the more they will choose you over the competition. Focus on what you do best.

    Answering these questions will help you develop a USP.

    1. What do you do and for whom?
    2. What is your biggest benefit?
    3. How will your customers perceive this benefit?
    4. What makes you unique?
    5. What problem do you solve?

    Creating a successful USP is an important mission; don’t take it lightly. A good USP is not created in one sitting. Ask for help. Some of you best suggestions will come from your current clients. Ask them why they do business with you and why they selected you over your competition. Don’t be afraid to ask, people love to help and your asking will help build stronger relationships with those customers. Ask a twelve year old. If they don’t understand it they are sure to tell you. If they do, you’re onto something. Keep working on it.

    Now that you have a fantastic USP that is going to generate business, use it everywhere! Don’t let it go to waste. Put your USP to work on:

    • Business cards
    • Letterhead

    Medical Billing - GD0 Record Fields 26 Through 31
    CMNs for medical billing are some of the most important pieces of information that are sent. In this installment of our electronic medical billing series, using NSF 3.01 specifications, we'll be continuing with our review of the GD0 record, which is a generic CMN, picking up with field number 26.GD0 field 26, positions 69 - 71, is the insulin dependent indicator. This is a very strange field in the GD0 record. While the field is three characters long, it is still an indicat
    one thing and one thing only, what’s in it for them. Make it easy for them to do business with you, don’t keep them guessing. Tell them why they should do business with you and only you. To be successful in business you don’t have to be the best but you have to be unique. A ‘me too’ business if it survives, survives by price wars. I don’t think this is how you want to run your business. Best of all, a USP costs NOTHING.

    Dominos dominated the pizza delivery market by screaming to their prospects "Fresh, hot pizza delivered in 30 minutes or less, guaranteed". Nowhere in that USP does it tell people that the pizza tastes good but it solves the problem of cold delivery pizza, which, at that time was the industry’s largest problem. Not only did it solve the problem, it GUARANTEED a solution to the customers’ problem. Dominos’ USP did exactly what a good USP is designed to do it differentiated them from the competition.

    How do you create a successful USP? Ask yourself how you would answer this question; what do you do for a living? If you can answer this question with a statement about exactly what benefit you offer your customers than you are well on your way to developing a dynamite USP. If you answered ‘I am a _____’ then you have some work to do. For example, if you asked me what I did for a living I wouldn’t say ‘I’m a printer’ or ‘I’m a marketing coach’ I would say ‘I create your most powerful marketing tool and give you the knowledge to reap its potential – FREE’. That’s what makes Full Color Resources unique and sets us apart from a ‘business card printer’; we are passionate about marketing and truly interested in helping you be successful.

    Make it crystal clear. As I mentioned previously, make it easy for people to do business with you. The more clearly you describe the benefits of doing business with you the more they will choose you over the competition. Focus on what you do best.

    Answering these questions will help you develop a USP.

    1. What do you do and for whom?
    2. What is your biggest benefit?
    3. How will your customers perceive this benefit?
    4. What makes you unique?
    5. What problem do you solve?

    Creating a successful USP is an important mission; don’t take it lightly. A good USP is not created in one sitting. Ask for help. Some of you best suggestions will come from your current clients. Ask them why they do business with you and why they selected you over your competition. Don’t be afraid to ask, people love to help and your asking will help build stronger relationships with those customers. Ask a twelve year old. If they don’t understand it they are sure to tell you. If they do, you’re onto something. Keep working on it.

    Now that you have a fantastic USP that is going to generate business, use it everywhere! Don’t let it go to waste. Put your USP to work on:

    • Business cards
    • Letterhead

    Guidelines For Conducting A Good Meeting
    Okay, so you've figured out what kind of meeting is needed, you've planned well and you have all the right materials. How about the meeting itself? How can you be sure the meeting you've so carefully planned and prepared actually comes off as expected?The checklist below can help you through the process.- Begin on time, clearly stating the meeting objective and your intentions to stick to type, time, topic, agenda- Obtain agreement on the agenda items and times f
    t problem. Not only did it solve the problem, it GUARANTEED a solution to the customers’ problem. Dominos’ USP did exactly what a good USP is designed to do it differentiated them from the competition.

    How do you create a successful USP? Ask yourself how you would answer this question; what do you do for a living? If you can answer this question with a statement about exactly what benefit you offer your customers than you are well on your way to developing a dynamite USP. If you answered ‘I am a _____’ then you have some work to do. For example, if you asked me what I did for a living I wouldn’t say ‘I’m a printer’ or ‘I’m a marketing coach’ I would say ‘I create your most powerful marketing tool and give you the knowledge to reap its potential – FREE’. That’s what makes Full Color Resources unique and sets us apart from a ‘business card printer’; we are passionate about marketing and truly interested in helping you be successful.

    Make it crystal clear. As I mentioned previously, make it easy for people to do business with you. The more clearly you describe the benefits of doing business with you the more they will choose you over the competition. Focus on what you do best.

    Answering these questions will help you develop a USP.

    1. What do you do and for whom?
    2. What is your biggest benefit?
    3. How will your customers perceive this benefit?
    4. What makes you unique?
    5. What problem do you solve?

    Creating a successful USP is an important mission; don’t take it lightly. A good USP is not created in one sitting. Ask for help. Some of you best suggestions will come from your current clients. Ask them why they do business with you and why they selected you over your competition. Don’t be afraid to ask, people love to help and your asking will help build stronger relationships with those customers. Ask a twelve year old. If they don’t understand it they are sure to tell you. If they do, you’re onto something. Keep working on it.

    Now that you have a fantastic USP that is going to generate business, use it everywhere! Don’t let it go to waste. Put your USP to work on:

    • Business cards
    • Letterhead

    5 Easy Ways To Sell Your Ad Space Like Crazy
    If you have a website with a heavy traffic then you should consider to sell ad space on your website. Just imagine to have 10 pages website and you sell 5 add spaces on each page for 10 dollars. By the end of month you will receive 500 dollars respectively.Selling ad space is very profiting if you have the right techniques to do it. Now I will show you several ways to maximize your profit when selling ad space on your website.1. Give discount.Let's say wh
    ledge to reap its potential – FREE’. That’s what makes Full Color Resources unique and sets us apart from a ‘business card printer’; we are passionate about marketing and truly interested in helping you be successful.

    Make it crystal clear. As I mentioned previously, make it easy for people to do business with you. The more clearly you describe the benefits of doing business with you the more they will choose you over the competition. Focus on what you do best.

    Answering these questions will help you develop a USP.

    1. What do you do and for whom?
    2. What is your biggest benefit?
    3. How will your customers perceive this benefit?
    4. What makes you unique?
    5. What problem do you solve?

    Creating a successful USP is an important mission; don’t take it lightly. A good USP is not created in one sitting. Ask for help. Some of you best suggestions will come from your current clients. Ask them why they do business with you and why they selected you over your competition. Don’t be afraid to ask, people love to help and your asking will help build stronger relationships with those customers. Ask a twelve year old. If they don’t understand it they are sure to tell you. If they do, you’re onto something. Keep working on it.

    Now that you have a fantastic USP that is going to generate business, use it everywhere! Don’t let it go to waste. Put your USP to work on:

    • Business cards
    • Letterhead

    What Have You Asked Your Employees Lately?
    What Have You Asked Your Employees Lately?Do you remember when you were in school and you had a question but were afraid to ask?I remember on more than one occasion (it’s only taken me 20 years to admit it) sitting there with no clue about what was going on and thinking I was the only one. I didn’t want to say anything, because I didn’t want to appear to be dumb.The teachers always said:“If you have a question, ask it. Don’t be embarrassed, there are pr
    p>Creating a successful USP is an important mission; don’t take it lightly. A good USP is not created in one sitting. Ask for help. Some of you best suggestions will come from your current clients. Ask them why they do business with you and why they selected you over your competition. Don’t be afraid to ask, people love to help and your asking will help build stronger relationships with those customers. Ask a twelve year old. If they don’t understand it they are sure to tell you. If they do, you’re onto something. Keep working on it.

    Now that you have a fantastic USP that is going to generate business, use it everywhere! Don’t let it go to waste. Put your USP to work on:

    • Business cards
    • Letterhead
    • Envelopes
    • Signage
    • Vehicle lettering
    • All forms of advertising
    • Your voice mail
    • Your email signature (and that of anyone else in your organization)
    • Your checks
    • Packaging

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    BB link (for phorums):
    [url=http://www.hubyou.info/article/26867/hubyou-Unique-Selling-Proposition--If-You-Dont-Have-One-You-Wont-Be-In-Business-For-Long.html]Unique Selling Proposition - If You Don't Have One You Won't Be In Business For Long[/url]

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