Answer Upon - Business

Hurricane Katrina, Death, and a Different Type of Entrepreneurship
I’ve seen terrible images today on the television and internet—bodies of the elderly and infants floating in attics, buildings collapsing, seals washing up in the middle of highways. All I can say is that our thoughts go out to those in New Orleans, Gulfport and surrounding areas in this sad time. We will keep the people who have been hurt or passed away and those who were close to them in our prayers today and in the weeks to come.From the reports I’ve read, tens of thousands were unable to evacuate. 20,000 fled to the Superdome before unsanitary condit

. But if you write a release that accomplishes both goals – offering the news media an interesting, informational story and letting potential customers get to know your product or service – that’s where free publicity really

Church Marketing: Should there be Separation of Church and Business?
Have you ever considered that the church is responsible for carrying out God’s global public relations and marketing efforts? That’s right. It’s true. The church is the single most powerful and influential medium to bring transformation to neighborhoods, communities and the entire world. The proliferation of mega-churches is evidence that the message of the gospel is reaching the masses.With the tremendous growth of the church, however, comes an even greater responsibility to preserve the integrity of the gospel message. I say this because many corporati

As far as small business marketing goes, free publicity is gold. It’s not just that you’re getting your company name to the public without having to pay for it; it’s that the news publicity – whether it’s in a magazine, newspaper, or online, weighs more heavily in your prospective customers minds. Even as skepticism reigns, people see information printed by news-type sources (whether in print or online) as being more truthful, more objective, than information that’s paid for by the company (advertising).

But simply sending out a press kit to your local news media won’t guarantee you that free publicity. The cardinal rule you have to follow is that your information must be newsworthy. One of the ways that news media keep their reputation as objective sources of information is that they are – they’re not going to print a thinly-veiled ad for your product or service as a news piece. But if you write a release that accomplishes both goals – offering the news media an interesting, informational story and letting potential customers get to know your product or service – that’s where free publicity really

5 Compelling Reasons to Choose a Wellness Opportunity
I actually have two separate online businesses -1. Selling wellness products and2. Selling digital information products (eBooks)Because I can look at things from both perspectives, I often tend to compare the two businesses from the point of view of the "better" opportunity.But if I were asked to recommend a single business as the best way to make a living online, the Wellness Business would win hands down.And no, I didn't choose it because its easy. On the contrary, selling health supplements, vitamins and related products on

paper, or online, weighs more heavily in your prospective customers minds. Even as skepticism reigns, people see information printed by news-type sources (whether in print or online) as being more truthful, more objective, than information that’s paid for by the company (advertising).

Which Of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.Just by changing a word or two or combining a couple of phrases, you can increase your response rate dramatically. Book publishers know that a book's title can make the difference between it becoming a best seller or a loser. Wouldn't you

han information that’s paid for by the company (advertising).

In Marketing to Realtors, Your Listening Skills are the Key to Your Success
Are you trying to stand out in your marketing to Realtors? Why not try addressing one of the most overlooked areas of most business transactions: communication.How often have you had miscommunications with a Realtor? As frustrating and embarrassing as it may be, it’s also an indication of a bigger problem, poor listening skills.There is a lot more to being a good listener than just hearing the person. Good listening is an acquired skill that requires discipline. It is a skill many loan officers have not mastered and an opportu

ation must be newsworthy. One of the ways that news media keep their reputation as objective sources of information is that they are – they’re not going to print a thinly-veiled ad for your product or service as a news piece. But if you write a release that accomplishes both goals – offering the news media an interesting, informational story and letting potential customers get to know your product or service – that’s where free publicity really

Consulting: A Different World
I won't say I have a vast array of knowledge as a consultant...collectively I've only been doing it about 8 years. However, there are some things that I have observed that I think will be helpful to those of you who are new to the profession. We will first dispel the myths and address the realities associated with being a Consultant, then we will address the commandments of being a good and valued consultant.CONSULTING: MYTH AND REALITYMythConsultants are outsiders.RealityConsultants are only outsiders if they make t

To start, you need to develop a press kit as a standard component of your small business marketing materials. Your press kit should include:

Small business marketing press kit component 1: A letter to the editor of the newspaper (or magazine, or internet site) pitching your press release as a story idea. Many components of your press kit can be recycled, but the letter to the editor should change every time to send out a new press release.

Small business marketing press kit component 2: The press release. Your press release is where the journalist will look to find most of the information for her story. In the release, you should describe the news item (the launch of a new product that will revolutionize consumer’s lives, for example). Feel free to quote yourself and others in the press release expounding on the issue (that way the journalist won’t have to

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Is it possible to fix service problems from just one vantage point, say just by training your employees in customer service skills? Or does it require a more holistic approach that looks at all the points of entry into your organization such as hiring, vendor relationships and more?

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