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    es and what is Marketing.

    Yes, he’s networking with his Marketing peers, but to discover what other opportunities might be out there, he’s done numerous online searches using “Marketing” as his key w

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    Is it really a battle, or merely a misunderstanding? Perhaps it’s time the business world takes another look at both of these two revenue producing activities. Both, after all, have undergone subtle changes in recent years.

    What prompted my taking a second look was a colleague who recently found himself “between jobs.” He’d worked in one area of Marketing or another for all the years I’ve known him. He’s good at what he does, largely because he enjoys the kinds of open-ended challenges Marketing offers.

    Until now, changing jobs had always been his choice. But having to find a new Marketing position this time – he was “down-sized” – caught him unaware of something that’s actually been going on for years: the confusion among many, including both senior managers and HR staffers, over what is Sales and what is Marketing.

    Yes, he’s networking with his Marketing peers, but to discover what other opportunities might be out there, he’s done numerous online searches using “Marketing” as his key w

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    ges in recent years.

    What prompted my taking a second look was a colleague who recently found himself “between jobs.” He’d worked in one area of Marketing or another for all the years I’ve known him. He’s good at what he does, largely because he enjoys the kinds of open-ended challenges Marketing offers.

    Until now, changing jobs had always been his choice. But having to find a new Marketing position this time – he was “down-sized” – caught him unaware of something that’s actually been going on for years: the confusion among many, including both senior managers and HR staffers, over what is Sales and what is Marketing.

    Yes, he’s networking with his Marketing peers, but to discover what other opportunities might be out there, he’s done numerous online searches using “Marketing” as his key w

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    . He’s good at what he does, largely because he enjoys the kinds of open-ended challenges Marketing offers.

    Until now, changing jobs had always been his choice. But having to find a new Marketing position this time – he was “down-sized” – caught him unaware of something that’s actually been going on for years: the confusion among many, including both senior managers and HR staffers, over what is Sales and what is Marketing.

    Yes, he’s networking with his Marketing peers, but to discover what other opportunities might be out there, he’s done numerous online searches using “Marketing” as his key w

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    osition this time – he was “down-sized” – caught him unaware of something that’s actually been going on for years: the confusion among many, including both senior managers and HR staffers, over what is Sales and what is Marketing.

    Yes, he’s networking with his Marketing peers, but to discover what other opportunities might be out there, he’s done numerous online searches using “Marketing” as his key w

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    es and what is Marketing.

    Yes, he’s networking with his Marketing peers, but to discover what other opportunities might be out there, he’s done numerous online searches using “Marketing” as his key word. Much to his surprise, about 75 percent of the “Marketing” positions that show up in his searches are in reality Sales positions, most with the word “Sales” showing up in their titles or early in job descriptions.

    He thought that a bit strange, and said so as we had lunch a few days ago. Strange it may be, I explained, but that confusion about two very different types of jobs has existed for a very long time.

    I went on to share with him how someone much older and wiser than me described for me a number of years ago what he saw as the differences between Sales and Marketing:

    Sales, he explained, typically involves finding and motivating potential buyers for goods or services that already exist.

    Marketing, said that elder statesman, involves finding out what the potential customer

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