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Answer Upon - STOP SELLING, START POSITIONING! How Marketing Pros Thrive in the Best And Worst of Times
Even though they hear them all the time, in many surprising places, many people may not be aware just how prevalent professional voice talent is in this world of ours. There is simply a lot of need for professional speaking to make certain projects happen. It's just that we are so used to hearing it, we hardly even notice it. But if you have a project that could b
=>> Gaining credibility and “celebrity status” through publicity. PR is worth its weight in gold.
=>> Speaking to associations or special interest groups in your market
=>> Expanding your target markets through cross promotions and endorsements
=>> Serve as an officer of a professional organization or special interest group
Down times are perfect opportunities for investing m
Maybe you've written dozens of sales letters for your business, or maybe you are just starting to work on your very first sales letter. Whatever the case, keeping abreast of the information needed to craft a successful sales letter is the key to creating letters that make sales. If you already know that you need to introduce your product or service, outline the fe
If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeopie (like Tom Hopkins) ... rehearsed your phone script with a mirror in front of you, and the bottomline is “You still hate sales”!
I have been a highly successful business owner for 21 years and have NEVER gotten any business through “selling.” Where I *have* gotten ALL my business is through “marketing” and “positioning.”
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Positioning = Marketing, Attracting Customers
Selling = Convincing, Overcoming Customer Resistance
**************************************************
“Positioning” is about creating a market presence ... positioning yourself in your prospects’ mind as the “expert” and the “preeminent leader” in your industry or field ... so that good, qualified, eager customers *seek* you out for your products or services.
What are the essential steps to successfully “position” your business?
1. KNOW YOUR *BEST* MARKETS ... based on your experience, skills, expertise, interests and passions.
2. MARKET FROM A PLACE OF UNIQUENESS ... eg., a “unique” success formula, a patented product, a proprietary process or “better than average” results. Without uniqueness, your offering is a mere commodity.
3. MAKE YOURSELF VISIBLE TO YOUR MOST LIKELY TARGETS. There are many, many ways to make yourself visible - both online and offline. It is beyond the scope of this article to address any strategy in depth. Let’s, however, briefly look at some of the most common ways:
=>> Writing articles, books, reports, booklets, ezines, etc. FREE or “inexpensive” works best.
=>> Gaining credibility and “celebrity status” through publicity. PR is worth its weight in gold.
=>> Speaking to associations or special interest groups in your market
=>> Expanding your target markets through cross promotions and endorsements
=>> Serve as an officer of a professional organization or special interest group
Down times are perfect opportunities for investing m
If you are planning to enter the world of selling real estate, one of the best ways is to go for the real estate franchising. One of the greatest advantages of real estate franchise business system is that you get established customers. Your customers know that they are working with an agency that they can trust.When it comes to choosing an agent to work wi
I have been a highly successful business owner for 21 years and have NEVER gotten any business through “selling.” Where I *have* gotten ALL my business is through “marketing” and “positioning.”
**************************************************
Positioning = Marketing, Attracting Customers
Selling = Convincing, Overcoming Customer Resistance
**************************************************
“Positioning” is about creating a market presence ... positioning yourself in your prospects’ mind as the “expert” and the “preeminent leader” in your industry or field ... so that good, qualified, eager customers *seek* you out for your products or services.
What are the essential steps to successfully “position” your business?
1. KNOW YOUR *BEST* MARKETS ... based on your experience, skills, expertise, interests and passions.
2. MARKET FROM A PLACE OF UNIQUENESS ... eg., a “unique” success formula, a patented product, a proprietary process or “better than average” results. Without uniqueness, your offering is a mere commodity.
3. MAKE YOURSELF VISIBLE TO YOUR MOST LIKELY TARGETS. There are many, many ways to make yourself visible - both online and offline. It is beyond the scope of this article to address any strategy in depth. Let’s, however, briefly look at some of the most common ways:
=>> Writing articles, books, reports, booklets, ezines, etc. FREE or “inexpensive” works best.
=>> Gaining credibility and “celebrity status” through publicity. PR is worth its weight in gold.
=>> Speaking to associations or special interest groups in your market
=>> Expanding your target markets through cross promotions and endorsements
=>> Serve as an officer of a professional organization or special interest group
Down times are perfect opportunities for investing m
Deciding the advertising objectives is the main task of top advertising agencies. First of all let us answer the question: why should there be any objectives for advertising? Advertising objectives are essential because they help the advertisers know in advance what they want to achieve and it also helps ensure that they are proceeding in the right direction. Pinp
“Positioning” is about creating a market presence ... positioning yourself in your prospects’ mind as the “expert” and the “preeminent leader” in your industry or field ... so that good, qualified, eager customers *seek* you out for your products or services.
What are the essential steps to successfully “position” your business?
1. KNOW YOUR *BEST* MARKETS ... based on your experience, skills, expertise, interests and passions.
2. MARKET FROM A PLACE OF UNIQUENESS ... eg., a “unique” success formula, a patented product, a proprietary process or “better than average” results. Without uniqueness, your offering is a mere commodity.
3. MAKE YOURSELF VISIBLE TO YOUR MOST LIKELY TARGETS. There are many, many ways to make yourself visible - both online and offline. It is beyond the scope of this article to address any strategy in depth. Let’s, however, briefly look at some of the most common ways:
=>> Writing articles, books, reports, booklets, ezines, etc. FREE or “inexpensive” works best.
=>> Gaining credibility and “celebrity status” through publicity. PR is worth its weight in gold.
=>> Speaking to associations or special interest groups in your market
=>> Expanding your target markets through cross promotions and endorsements
=>> Serve as an officer of a professional organization or special interest group
Down times are perfect opportunities for investing m
What is CRM? CRM, or Customer Relationship Management, can be defined as a software program, business strategy, or internet system that helps a business manage and organize its customer database. This includes contacting customers more efficiently, keeping leads hot, aiding in workplace effectiveness, and generally improving customer service and business rela
3. MAKE YOURSELF VISIBLE TO YOUR MOST LIKELY TARGETS. There are many, many ways to make yourself visible - both online and offline. It is beyond the scope of this article to address any strategy in depth. Let’s, however, briefly look at some of the most common ways:
=>> Writing articles, books, reports, booklets, ezines, etc. FREE or “inexpensive” works best.
=>> Gaining credibility and “celebrity status” through publicity. PR is worth its weight in gold.
=>> Speaking to associations or special interest groups in your market
=>> Expanding your target markets through cross promotions and endorsements
=>> Serve as an officer of a professional organization or special interest group
Down times are perfect opportunities for investing m
To level the job search playing field women learn to express themselves assertively in their business relationships. This is especially true when they are in the job market.It’s all part of strategizing a successful job campaign in advance of sitting down with a prospective employer. As EEI points out in its innovative job search system, nothing will happ
=>> Gaining credibility and “celebrity status” through publicity. PR is worth its weight in gold.
=>> Speaking to associations or special interest groups in your market
=>> Expanding your target markets through cross promotions and endorsements
=>> Serve as an officer of a professional organization or special interest group
Down times are perfect opportunities for investing more time in making yourself visible to the marketplace. Those businesses who “position” themselves thrive in both good times and bad.
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COACH’S ACTION ITEM:
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Identify the top 3 ways you make your business more visible, more unique, more attractive to your best markets.
Create an action plan or work with a coach to follow-through on those strategies ... starting TODAY.
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