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Answer Upon - Customer Relationships: Are You Boiling the Frog?
You Announced Your New Strategy - Now What?
How many times have you announced a big strategy or organization change and just when you thought it was working it becomes obvious the change didn’t happen? When your idea for a new significant change in strategy is still fresh and new, you must work to gain your organization’s psychological momentum shift towards the id
ortant concept.How many times have you announced a big strategy or organization change and just when you thought it was working it becomes obvious the change didn’t happen? When your idea for a new significant change in strategy is still fresh and new, you must work to gain your organization’s psychological momentum shift towards the id
When you get new prospects, you probably don’t want to hit them over the head with an immediate sales pitch. That’s like throwing a frog in boiling water. Chances are much higher that they will put their guard up and retreat for safety.
How to Avoid This
Instead, use effective marketing communicatio
The Fine Art of Delegation
In today's busy world, one of the best ways to get more time for those top-priority projects is by delegating some of the lower-priority work to someone else. (If you're able to eliminate it, that's even better.)Now, I don't know about you, but many people are reluctant or afraid to delegate some of their work.Against my better judgment, I spent this past Sunday morning working in the yard. With the heat wave bringing temperatures into the upper 90’s by mid-morning, I knew I couldn’t start in the afternoon like I normally do.
So I got up early and started mowing the lawn around 7:30, while it was still just lukewarm outside. One project turned into another, and before I knew it, I was on a roll.
When my wife finally came out to check on me at 11:00, I was drenched in sweat, a little redder in the face, and it was hotter than blazes in the shade.
Oddly enough, I was so wrapped up in what I was doing that I hadn't really noticed the temperature creep up nearly 25 degrees during the morning.
If I had waited all morning to get started, the shock of the heat would have sent me straight back inside. As it was, my body had simply acclimated.
This got me to thinking about the legend of the boiling frog. Perhaps you’ve heard of it before.
Rich Froggy, Poor Froggy
The idea is that if you place a frog in a boiling kettle of water, it’ll hop right out. But if you place the frog in there while the water is cool, and gradually turn up the heat, it won’t notice the change until it’s too late. It'll just acclimate and then, well, croak.
OK, it’s a little morbid. But in the context of marketing communications, it’s a very important concept.
When you get new prospects, you probably don’t want to hit them over the head with an immediate sales pitch. That’s like throwing a frog in boiling water. Chances are much higher that they will put their guard up and retreat for safety.
How to Avoid This
Instead, use effective marketing communication
When my wife finally came out to check on me at 11:00, I was drenched in sweat, a little redder in the face, and it was hotter than blazes in the shade.
Oddly enough, I was so wrapped up in what I was doing that I hadn't really noticed the temperature creep up nearly 25 degrees during the morning.
If I had waited all morning to get started, the shock of the heat would have sent me straight back inside. As it was, my body had simply acclimated.
This got me to thinking about the legend of the boiling frog. Perhaps you’ve heard of it before.
Rich Froggy, Poor Froggy
The idea is that if you place a frog in a boiling kettle of water, it’ll hop right out. But if you place the frog in there while the water is cool, and gradually turn up the heat, it won’t notice the change until it’s too late. It'll just acclimate and then, well, croak.
OK, it’s a little morbid. But in the context of marketing communications, it’s a very important concept.
When you get new prospects, you probably don’t want to hit them over the head with an immediate sales pitch. That’s like throwing a frog in boiling water. Chances are much higher that they will put their guard up and retreat for safety.
How to Avoid This
Instead, use effective marketing communicatio
If I had waited all morning to get started, the shock of the heat would have sent me straight back inside. As it was, my body had simply acclimated.
This got me to thinking about the legend of the boiling frog. Perhaps you’ve heard of it before.
Rich Froggy, Poor Froggy
The idea is that if you place a frog in a boiling kettle of water, it’ll hop right out. But if you place the frog in there while the water is cool, and gradually turn up the heat, it won’t notice the change until it’s too late. It'll just acclimate and then, well, croak.
OK, it’s a little morbid. But in the context of marketing communications, it’s a very important concept.
When you get new prospects, you probably don’t want to hit them over the head with an immediate sales pitch. That’s like throwing a frog in boiling water. Chances are much higher that they will put their guard up and retreat for safety.
How to Avoid This
Instead, use effective marketing communicatio
OK, it’s a little morbid. But in the context of marketing communications, it’s a very important concept.
When you get new prospects, you probably don’t want to hit them over the head with an immediate sales pitch. That’s like throwing a frog in boiling water. Chances are much higher that they will put their guard up and retreat for safety.
How to Avoid This
Instead, use effective marketing communicatio
When you get new prospects, you probably don’t want to hit them over the head with an immediate sales pitch. That’s like throwing a frog in boiling water. Chances are much higher that they will put their guard up and retreat for safety.
How to Avoid This
Instead, use effective marketing communications to gradually turn up the heat. Pardon the pun, but they usually need to warm up to you before you ask them to part with their money.
Remember, marketing and sales are about relationships. People do business with people they like, know, and trust. And these types of relationships take time to build. It’s a process.
Let your prospects get to know you, your company, and your products or services. Give them valuable information at no charge. Establish a bond. And get to know them as they get to know you.
When the time comes to make your pitch and start selling to them, they will be much more receptive and open to what you have to offer. And even if they knew they wanted it in the first place, they’ll be more likely to buy it specifically from you.
© 2006 by R. Cory Fossum. All rights reserved.
In today's busy world, one of the best ways to get more time for those top-priority projects is by delegating some of the lower-priority work to someone else. (If you're able to eliminate it, that's even better.)Now, I don't know about you, but many people are reluctant or afraid to delegate some of their work.
So I got up early and started mowing the lawn around 7:30, while it was still just lukewarm outside. One project turned into another, and before I knew it, I was on a roll.
When my wife finally came out to check on me at 11:00, I was drenched in sweat, a little redder in the face, and it was hotter than blazes in the shade.
Oddly enough, I was so wrapped up in what I was doing that I hadn't really noticed the temperature creep up nearly 25 degrees during the morning.
If I had waited all morning to get started, the shock of the heat would have sent me straight back inside. As it was, my body had simply acclimated.
This got me to thinking about the legend of the boiling frog. Perhaps you’ve heard of it before.
Rich Froggy, Poor Froggy
The idea is that if you place a frog in a boiling kettle of water, it’ll hop right out. But if you place the frog in there while the water is cool, and gradually turn up the heat, it won’t notice the change until it’s too late. It'll just acclimate and then, well, croak.
OK, it’s a little morbid. But in the context of marketing communications, it’s a very important concept.
When you get new prospects, you probably don’t want to hit them over the head with an immediate sales pitch. That’s like throwing a frog in boiling water. Chances are much higher that they will put their guard up and retreat for safety.
How to Avoid This
Instead, use effective marketing communication
Personnel Access Poses a Continued Risk
The Security Consultant's Perspective...Implementing Personnel Security Initiatives should be the objective of every change agent, security director, human resource director, facility manager and safety manager. Key to the assurance of who gained access to your facilities is the knowledge of having a centralized iden
nto another, and before I knew it, I was on a roll.The Security Consultant's Perspective...Implementing Personnel Security Initiatives should be the objective of every change agent, security director, human resource director, facility manager and safety manager. Key to the assurance of who gained access to your facilities is the knowledge of having a centralized iden
When my wife finally came out to check on me at 11:00, I was drenched in sweat, a little redder in the face, and it was hotter than blazes in the shade.
Oddly enough, I was so wrapped up in what I was doing that I hadn't really noticed the temperature creep up nearly 25 degrees during the morning.
If I had waited all morning to get started, the shock of the heat would have sent me straight back inside. As it was, my body had simply acclimated.
This got me to thinking about the legend of the boiling frog. Perhaps you’ve heard of it before.
Rich Froggy, Poor Froggy
The idea is that if you place a frog in a boiling kettle of water, it’ll hop right out. But if you place the frog in there while the water is cool, and gradually turn up the heat, it won’t notice the change until it’s too late. It'll just acclimate and then, well, croak.
OK, it’s a little morbid. But in the context of marketing communications, it’s a very important concept.
When you get new prospects, you probably don’t want to hit them over the head with an immediate sales pitch. That’s like throwing a frog in boiling water. Chances are much higher that they will put their guard up and retreat for safety.
How to Avoid This
Instead, use effective marketing communicatio
How to Communicate Confidence When making Collection Calls for your Business
It is essential to communicate confidence when you are speaking to past due customers or debtors. You must stay in control of the call and the only way to do this is by being confident and prepared.Remember, everything you do represents your company. How you talk, collect money, send out invoices, and how you handl
ring the morning.It is essential to communicate confidence when you are speaking to past due customers or debtors. You must stay in control of the call and the only way to do this is by being confident and prepared.Remember, everything you do represents your company. How you talk, collect money, send out invoices, and how you handl
If I had waited all morning to get started, the shock of the heat would have sent me straight back inside. As it was, my body had simply acclimated.
This got me to thinking about the legend of the boiling frog. Perhaps you’ve heard of it before.
Rich Froggy, Poor Froggy
The idea is that if you place a frog in a boiling kettle of water, it’ll hop right out. But if you place the frog in there while the water is cool, and gradually turn up the heat, it won’t notice the change until it’s too late. It'll just acclimate and then, well, croak.
OK, it’s a little morbid. But in the context of marketing communications, it’s a very important concept.
When you get new prospects, you probably don’t want to hit them over the head with an immediate sales pitch. That’s like throwing a frog in boiling water. Chances are much higher that they will put their guard up and retreat for safety.
How to Avoid This
Instead, use effective marketing communicatio
Awesome Customer Service Requires a Three Pronged Attack
The perception in the marketplace, according to research, is that customer service is declining. Whether consumer expectations have increased or services have declined over the last few years is debatable. The fact is, perception is truth, in the consumers’ eyes.Having stated that, some businesses still seem to excel
you place a frog in a boiling kettle of water, it’ll hop right out. But if you place the frog in there while the water is cool, and gradually turn up the heat, it won’t notice the change until it’s too late. It'll just acclimate and then, well, croak.The perception in the marketplace, according to research, is that customer service is declining. Whether consumer expectations have increased or services have declined over the last few years is debatable. The fact is, perception is truth, in the consumers’ eyes.Having stated that, some businesses still seem to excel
OK, it’s a little morbid. But in the context of marketing communications, it’s a very important concept.
When you get new prospects, you probably don’t want to hit them over the head with an immediate sales pitch. That’s like throwing a frog in boiling water. Chances are much higher that they will put their guard up and retreat for safety.
How to Avoid This
Instead, use effective marketing communicatio
Popcorn and Other Marketing Mistakes In a Changing Economy
Ten years of competitive hell!That was the title on the seminar brochure I received recently. As I survey some of the forces flowing through our economy, and witness the way in which they effect my clients, I have to agree. The Information Age is certainly one of the most turbulent times business people have ever see
ortant concept.Ten years of competitive hell!That was the title on the seminar brochure I received recently. As I survey some of the forces flowing through our economy, and witness the way in which they effect my clients, I have to agree. The Information Age is certainly one of the most turbulent times business people have ever see
When you get new prospects, you probably don’t want to hit them over the head with an immediate sales pitch. That’s like throwing a frog in boiling water. Chances are much higher that they will put their guard up and retreat for safety.
How to Avoid This
Instead, use effective marketing communications to gradually turn up the heat. Pardon the pun, but they usually need to warm up to you before you ask them to part with their money.
Remember, marketing and sales are about relationships. People do business with people they like, know, and trust. And these types of relationships take time to build. It’s a process.
Let your prospects get to know you, your company, and your products or services. Give them valuable information at no charge. Establish a bond. And get to know them as they get to know you.
When the time comes to make your pitch and start selling to them, they will be much more receptive and open to what you have to offer. And even if they knew they wanted it in the first place, they’ll be more likely to buy it specifically from you.
© 2006 by R. Cory Fossum. All rights reserved.
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