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    The Fallacy of Return on Investment in Marketing
    Return on investment in marketing cannot be measured accurately.Do you buy a Coke because it is on the billboard; because you saw the ad on television; because you saw the Coke truck; or because the Coke machine is convenient? Was it the ad this month or last? Or was it the ad you saw when yo
    and to the po
    Turning Cookie Dough Into Money
    Part of growing up is learning how to make money instead of always asking for it. Parents may encourage the kids to find odd jobs such as delivery the newspaper in the morning or mow the neighbor’s lawn but this is not enough when the student is engaged in a school activity.The best solution
    Today's mortgage broker training article will be short and to the poi
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    age broker training article will be short and to the po
    The Fear Factor
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    will be short and to the po
    Can a Small Business Be A Big Brand?
    Do you think of your business as a brand? Because it is one, whether you view it that way or not. Even if it's just you, a solo-professional, working out of your home. Even if yours is a small local business marketing to customers in your own hometown.It's still a brand.The quest
    and to the point. Don't let the length of the message fool you though

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