There are as many different ways of triggering emotions as there are emotions to trigger – and then some. But here are some ideas to get you started:

• Tell a story. Let it read like a novel,
  The Smile Myth
  A great smile is important to your success in life. You can't argue with that. And if you want to improve your customer service in business, a great strategy is to tell all your front line people to smile! Well, maybe not.Here's the catch. Not all smiles are created equal. Genuine smiles and fake smiles d
  Every sale is powered by the fuel of emotion. By a complex mix of beliefs, feelings and desires that mesh together to become the Core Buying Emotion – the feeling that compels us to break out our wallets.

  Your job as a marketer is to trigger that emotion in your prospect and get it worked up to the point that she buys what you’re selling.

  So how, exactly, are you supposed to do that?

  Know Where You’re Going

  Stimulating the wrong emotion is just as bad as not stimulating any at all. So the first thing you have to do is know your prospect. Know how she’s already feeling about the problems your offer will solve.

  In other words, you have to identify her Core Buying Emotion before you can even dream of triggering it.

  Start The Ignition

  Look beyond your product or service. Look beyond the benefits it offers. Think about where your prospect is emotionally, and where she’ll be after she takes you up on your generous offer.

  Now you’ve got to show her how your product will get her from where she is to where she wants to go.

  There are as many different ways of triggering emotions as there are emotions to trigger – and then some. But here are some ideas to get you started:

  • Tell a story. Let it read like a novel, w
    Corporate America vs. Work/Life Balance
    Many businesses are finding it increasingly difficult to motivate, encourage, retain and recruit their staff, while optimizing productivity. One of the keys to satisfied and efficient employees is work/life balance. Due to societal changes, business culture, and employer expectations, personal time has d
    on in your prospect and get it worked up to the point that she buys what you’re selling.

    So how, exactly, are you supposed to do that?

    Know Where You’re Going

    Stimulating the wrong emotion is just as bad as not stimulating any at all. So the first thing you have to do is know your prospect. Know how she’s already feeling about the problems your offer will solve.

    In other words, you have to identify her Core Buying Emotion before you can even dream of triggering it.

    Start The Ignition

    Look beyond your product or service. Look beyond the benefits it offers. Think about where your prospect is emotionally, and where she’ll be after she takes you up on your generous offer.

    Now you’ve got to show her how your product will get her from where she is to where she wants to go.

    There are as many different ways of triggering emotions as there are emotions to trigger – and then some. But here are some ideas to get you started:

    • Tell a story. Let it read like a novel,
      Medical Billing - Getting Clients
      Well, you've set up your medical billing company and you're all set to do business. Except there's one problem. You don't have any clients. So the question is, how do you go about getting them? Since nobody knows you even exist yet, they're not likely to come knocking on your door. Well, hopefully, after you've
      e first thing you have to do is know your prospect. Know how she’s already feeling about the problems your offer will solve.

      In other words, you have to identify her Core Buying Emotion before you can even dream of triggering it.

      Start The Ignition

      Look beyond your product or service. Look beyond the benefits it offers. Think about where your prospect is emotionally, and where she’ll be after she takes you up on your generous offer.

      Now you’ve got to show her how your product will get her from where she is to where she wants to go.

      There are as many different ways of triggering emotions as there are emotions to trigger – and then some. But here are some ideas to get you started:

      • Tell a story. Let it read like a novel,
        It’s That Bluey White I Really Like
        Soap powders. When it comes to branding, it turns out you can learn a lot from them. No you can, really. At least, in terms of learning how organisations turn to very similar catch-alls when forming their marketing messages to you.How often do you hear people tell you that brand is the most important thing. It
        on

        Look beyond your product or service. Look beyond the benefits it offers. Think about where your prospect is emotionally, and where she’ll be after she takes you up on your generous offer.

        Now you’ve got to show her how your product will get her from where she is to where she wants to go.

        There are as many different ways of triggering emotions as there are emotions to trigger – and then some. But here are some ideas to get you started:

        • Tell a story. Let it read like a novel,
          Sea Freight - The Unsung Hero of the Transportation Industry
          Traditionally, road freight has dominated the UK transportation industry. However, according to industry experts, sea freight offers significant advantages over road transport. They believe that these advantages will gradually erode the industry’s reliance on the roads forcing it to re-evaluate the benefits of
          r from where she is to where she wants to go.

          There are as many different ways of triggering emotions as there are emotions to trigger – and then some. But here are some ideas to get you started:

          • Tell a story. Let it read like a novel, with quotations and all. Let your prospect get involved briefly with a character that shares her problem – and then watch as your product solves that problem. Stories not only evoke intense emotion, they’re remembered longer than any other pitch you can make.
          • Paint a vivid picture with your words. Use details to stimulate as many of her senses as possible. Smells are especially tied to memory and emotion. If you’re trying to make her feel nostalgic, mention the smell of Grandma’s fresh baked bread, or of the grass she played in as a child.
          • Feel the emotion as you write. Let your words be saturated with it to the point that it seeps into your entire copy. If you want your prospect to be angry, then be fighting mad while you write.

          Channeling The Energy

          Once you’ve ignited the fuel of your prospect’s emotion, you’ve got to channel it. Just getting angry or nostalgic isn’t good enough – it has to produce action. So be sure you give your prospect something to do with her feeling