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Answer Upon - A Very Good Reason Why You Should Get to Know Your Prospects Well
Your boss is 3000 miles away at a conference with the company's bigwigs, and has asked you to create a PowerPoint presentation for the occasion. You create a 15 slide masterpiece, complete with stunning digital images, flashy animations and the perfect background music. Your presentation looks so professional that your boss is going to wonder why she didn't promote you sooner.But here's th
How many times have you said to yourself and others – “If only I had more time”? The reality is that we all have the same amount of time each and every day. It’s how we manage our time that makes the difference to our ultimate success. Time is a resource just like other resources such as money and people. Time however does have some special qualities. We need to be aware of these unique qualities
There's no point in trying to reinvent the marketing wheel. Any idea you have has probably been done before, and probably more than once too. Now, that's no insult. It's simply the truth. Marketing has been around since... well, pretty much since forever.
Marketing involves basic premises that have been tested over time, and more than a little common sense. One of those basic premises has to do with your typical client. Who is she or he?
United, A to Z Rental and Sales, Sunbelt Rentals, and Classic Party Rentals all made new acquisitions in 2005. These companies were able acquire the others with the hopes of making a bigger and better future for themselves.United purchased Atlantic Rentals of Woodstock, New Brunswick, Canada. United hopes to make a move in the Canadian market with the acquisition. The company now se
There's no point in trying to reinvent the marketing wheel. Any idea you have has probably been done before, and probably more than once too. Now, that's no insult. It's simply the truth. Marketing has been around since... well, pretty much since forever.
Marketing involves basic premises that have been tested over time, and more than a little common sense. One of those basic premises has to do with your typical client. Who is she or he
Mystery shopping is an exciting opportunity for hundreds of thousands of consumers to earn some cash and freebies while helping quality customer service improve. Mystery shoppers do not simply go around shopping malls and gas stations to earn cash or get free services. Their job has much deeper long-term consequences, because mystery shopping helps companies enhance their customer service or deli
Marketing involves basic premises that have been tested over time, and more than a little common sense. One of those basic premises has to do with your typical client. Who is she or he
How often has your schedule been thrown out of whack because of a client’s needs?I try to live by the 80/20 rule: working from my home office 80% of the time and working onsite with clients 20% of the time. But, the past week has been the exact opposite.I had a demanding onsite project. I had to drive halfway across town and give up my weekend to help my client meet their deadline.
Marketing involves basic premises that have been tested over time, and more than a little common sense. One of those basic premises has to do with your typical client. Who is she or he
“I need help in choosing the career for me!”If you’re looking to create a well planned career path or want to rekindle your lackluster career path, you need a career action plan. Best of all, you already have what you need to make your career action plan. Your own career change plan consists of 4 parts to clarify your career aspirations:1. Career Clarity / Career Purpose. A career c
An effective marketing message is written for that typical client. The best copywriting is like a conversation. While you're writing, picture her sitting in the chair across from you. She doesn't want to be talked to, does she? She wants to be conversed with. She wants a conversation.
In order to do that, you need to know a little about her. In fact, the more you know about her, the better your conversation is. Who do you have better conversations with? Someone you know only a very little about
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