you may still remember that particular song played during the dance with your high school flame. Music has a powerful pull on all of us and triggers instant memories.

Because musicMusic is much like smells in that our brains link music with attitudes and experiences from our past. Music is closely tied to our emotions. Think of the theme music from Rocky and then think of Jaws; the two movie themes evoke different emotions, don't they?

Local gyms pipe upbeat music outside to get passersby to associate it with high energy and good times inside. In one case, a local convenience store had problems with teenagers loitering outside. The store wanted the teenagers' business, but didn't want the drugs and fights that seemed to go with it. To that end, they decided to play a Frank Sinatra song outside the store and soon found that the teenagers voluntarily stopped loitering. On a personal level, you may still remember that particular song played during the dance with your high school flame. Music has a powerful pull on all of us and triggers instant memories.

Because music m> and then think of Jaws; the two movie themes evoke different emotions, don't they?

Local gyms pipe upbeat music outside to get passersby to associate it with high energy and good times inside. In one case, a local convenience store had problems with teenagers loitering outside. The store wanted the teenagers' business, but didn't want the drugs and fights that seemed to go with it. To that end, they decided to play a Frank Sinatra song outside the store and soon found that the teenagers voluntarily stopped loitering. On a personal level, you may still remember that particular song played during the dance with your high school flame. Music has a powerful pull on all of us and triggers instant memories.

Because musich energy and good times inside. In one case, a local convenience store had problems with teenagers loitering outside. The store wanted the teenagers' business, but didn't want the drugs and fights that seemed to go with it. To that end, they decided to play a Frank Sinatra song outside the store and soon found that the teenagers voluntarily stopped loitering. On a personal level, you may still remember that particular song played during the dance with your high school flame. Music has a powerful pull on all of us and triggers instant memories.

Because musicights that seemed to go with it. To that end, they decided to play a Frank Sinatra song outside the store and soon found that the teenagers voluntarily stopped loitering. On a personal level, you may still remember that particular song played during the dance with your high school flame. Music has a powerful pull on all of us and triggers instant memories.

Because music you may still remember that particular song played during the dance with your high school flame. Music has a powerful pull on all of us and triggers instant memories.

Because music is so powerful, persuaders need to carefully select the songs they're going to use. Advertisers often use a popular song or a catchy jingle. Notice the next time you watch television how many songs you recognize from all the commercials-you will probably be surprised. Every time the ad is played, the tune reinforces the product's appeal. Music is universal because it has the power to evoke the emotions shared by all of humanity.