Promotional Products - Assisting All Avenues of Your Business
Memorabilia, souvenirs, mementos, monograms- our society treasures them. We are collectors. We emboss, engrave, customize, and personalize. We give so many gifts in our day to day lives for just about any occasion. And, we enjoy receiving gifts. We embroider blankets for weddings, bibs for babies, dog bowls for pets, backpacks for children, and golf bags for adults.Items such as these are also

Strategies on Brand Building by Top Brand Gurus
1. The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in ’81 while Apple launched in ’84. Apple is better in hardware, software and other areas but has only 3% share while Microsoft has 94% share.2. Inspite of this law, every company focuses on being better. The best voted Marketing book in America is titled “Simply Better”.Suppose you meet someone who could hire you for your expertise and services. In the spirit of getting to know you, that decision-maker asks, "What do you speak about?" or "How do you help organizations?" or "Which groups have you worked with?"

These questions become your opening to convey how you assist people and why you're the one experienced to do so. That's exactly what a marketing one-sheet does, too.

To convey that you're a must-have expert, your one-sheet needs to be written and designed effectively.

Answers Key Questions

Your one-sheet, in effect, succinctly answers these seven questions that decision makers would ask you in person at a first meeting:

1. How would you describe your area of expertise?

2. Whom do you work with and give presentations to?

3. What are the benefits of hiring you

-- for the leaders of the organization?

-- for the participants in the ranks?

-- for organizational progress?

4. What have you done that makes you an expert?

5. Which groups have you worked with before?

6. What did participants think of your contribution?

7. How can you be reached for more information?

Well-crafted words on your one-sheet answer these questions in the form of seven corresponding must-have elements:

1. Topics/Programs

2. Target Audience

3. Benefits (especially in headlines)

4. Biography

5. Client List

6. Testimonials

7. Contact Information

Adding Personality

Even if you have all of these elements in place, what turns it into a stronger must-have piece that represents you? In a word: Perso

he one experienced to do so. That's exactly what a marketing one-sheet does, too.

To convey that you're a must-have expert, your one-sheet needs to be written and designed effectively.

Answers Key Questions

Your one-sheet, in effect, succinctly answers these seven questions that decision makers would ask you in person at a first meeting:

1. How would you describe your area of expertise?

2. Whom do you work with and give presentations to?

3. What are the benefits of hiring you

-- for the leaders of the organization?

-- for the participants in the ranks?

-- for organizational progress?

4. What have you done that makes you an expert?

5. Which groups have you worked with before?

6. What did participants think of your contribution?

7. How can you be reached for more information?

Well-crafted words on your one-sheet answer these questions in the form of seven corresponding must-have elements:

1. Topics/Programs

2. Target Audience

3. Benefits (especially in headlines)

4. Biography

5. Client List

6. Testimonials

7. Contact Information

Adding Personality

Even if you have all of these elements in place, what turns it into a stronger must-have piece that represents you? In a word: Perso

son at a first meeting:

1. How would you describe your area of expertise?

2. Whom do you work with and give presentations to?

3. What are the benefits of hiring you

-- for the leaders of the organization?

-- for the participants in the ranks?

-- for organizational progress?

4. What have you done that makes you an expert?

5. Which groups have you worked with before?

6. What did participants think of your contribution?

7. How can you be reached for more information?

Well-crafted words on your one-sheet answer these questions in the form of seven corresponding must-have elements:

1. Topics/Programs

2. Target Audience

3. Benefits (especially in headlines)

4. Biography

5. Client List

6. Testimonials

7. Contact Information

Adding Personality

Even if you have all of these elements in place, what turns it into a stronger must-have piece that represents you? In a word: Perso

u done that makes you an expert?

5. Which groups have you worked with before?

6. What did participants think of your contribution?

7. How can you be reached for more information?

Well-crafted words on your one-sheet answer these questions in the form of seven corresponding must-have elements:

1. Topics/Programs

2. Target Audience

3. Benefits (especially in headlines)

4. Biography

5. Client List

6. Testimonials

7. Contact Information

Adding Personality

Even if you have all of these elements in place, what turns it into a stronger must-have piece that represents you? In a word: Perso

s/Programs

2. Target Audience

3. Benefits (especially in headlines)

4. Biography

5. Client List

6. Testimonials

7. Contact Information

Adding Personality

Even if you have all of these elements in place, what turns it into a stronger must-have piece that represents you? In a word: Personality.

For example my client, Doug Butler, is a speaker whose message is "Cowboy Wisdom." I've built his one-sheet around the western cowboy theme. This is all part of his brand. His one-sheet features cowboy graphics with lots of showmanship. I've included a color photo of him in action with a lasso and a portrait shot of him wearing a cowboy hat with his guitar. Other graphics include these cowboy symbols: a horse, a badge, a cowboy figure wearing a hat, bandana, and chaps-even a spurred cowboy boot. Its overall look reflects the personality that participants want from him, achieving that appeal through these special graphic effects.

Put Your Benefits in the Headlines

On Doug's one-sheet I have this headline: "Cowboy wisdom into the 21st century." Be sure to make your headlines bold and compelling.

Add Credibility with Logos

In Doug's case, I included his company logo and the NSA logo to show affiliation with a group recognized by decision makers. Be sure to include your logo and tag line. Doug uses this tag line: "Forge a firm foundation with Doug's tried-and-true Cowboy Code."

Through his words, themes, and graphics, Doug extends his warm personality to additional marketing pieces -- his website, business card, handout materials, and so on. Together, they create a must-have