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Answer Upon - You Can Actually Forecast Your Client Flow
In dentistry as with any other profession is it important that you know what your clients think of you and why they came to you. You need this information so that you can devise a marketing campaign to bring in more patients like those that patron you often already. You can’t just assume that you know what they think. Because you have been in business 20 years you may have some idea; this is true. But you would be surprised at the number of dentists who think they kno
At the end of the day, it’s a predictable, verifiable and ‘autopilot’ way of marketing yourself, so that when done consistently and set up over a year’s worth of time, your client well never runs dry.
Your Assignment:
Get yourself a wall calendar (I use the Year-At-A-Glance laminated wall calendar, SKU: 558430) that is erasable and retails for about $18.99. Then, spend some time plotting out your marketing efforts for this month, then the next, until the end of the year (or 2007). You’ll find that you have a bird’s eye view of yo
Strategic planning is one of the most powerful tools available to today’s managers. Simply put, it is the process of deciding where your business intends to go, and how it is going to get there. In other words, it is the concept of working in the present, with a constant eye on the future. It’s a simple concept, but its impact can be dramatic.Peter Legge is the president and publisher of Canada Wide Magazines & Communications. In a recent conversation, I ask
So, is there such a thing as being able to PREDICT how many new clients you’ll get next month or next year? I say YES!
You see, I’m able to predict (with certain accuracy) that I have a full practice at most times; therefore, how much revenue comes in for each month of this year. For example, I know that I’ll have a full practice in 6 months and then again a year later.
How can I be so sure? Because I’ve created systems that keep me on track in my marketing, even a year ahead of time.
You may have heard me get on my soapbox about being systematic in your networking and in your marketing efforts, but let’s take it just a bit further this time and get down to the details of what that actually looks like when you do it (like I do).
I recommend buying a year-at-a-glance calendar and plugging in your marketing efforts. For example, your weekly breakfast networking group goes onto the calendar for the entire year, same with your monthly association meetings, writing your articles, giving teleclasses, meeting with your referral partners, sending your newsletter, mailings, speaking engagements, etc.
That way, you never have a week where you’re not doing ANYTHING to market yourself. That means you no longer have periods of feast or famine, or an inconsistent pipeline of curious prospects, ready to buy.
Client example: A recent client of mine, a real estate broker, decided to take this even one step further. Because much of her marketing depends on several mailings to specific buildings she covers in her territory, she wanted to keep track of them on this yearly at-a-glance wall calendar. On it, she designated a system for seeing what mailings would go to which buildings on what weeks. So it looked like this:
- Mailing 1 would go to Buildings A, B, and C on the first of every month.
- Mailing 1 would then go to Buildings D, E, and F on the second week of every month (and so on for the rest of the month).
- Then Mailing 2 goes out to the first set of buildings on the first week of the month, and so on.
Each week of the month, she now has a color-coded system for sending a mailing, staggered so that she doesn’t get overwhelmed, but that will also keep her on track. That way, each month, each building receives a systematic mailing, that’s 12 mailings per year. Best of all, she doesn’t even do the mailings anymore! Her assistant does it for her, so that allows us to focus on other marketing even more. Well done!
At the end of the day, it’s a predictable, verifiable and ‘autopilot’ way of marketing yourself, so that when done consistently and set up over a year’s worth of time, your client well never runs dry.
Your Assignment:
Get yourself a wall calendar (I use the Year-At-A-Glance laminated wall calendar, SKU: 558430) that is erasable and retails for about $18.99. Then, spend some time plotting out your marketing efforts for this month, then the next, until the end of the year (or 2007). You’ll find that you have a bird’s eye view of you
Why are you doing what you are doing? Why did you choose the business you are in? Many people in the service industries have a sense that they are here for a purpose, and they want to serve that purpose. You might not know clearly what you are serving, but you are driven by ‘something’.Take a moment now to think about what inspired you to start your own business. Was it the freedom? Was it to help others? To help them do what? For what purpose? And what
How can I be so sure? Because I’ve created systems that keep me on track in my marketing, even a year ahead of time.
You may have heard me get on my soapbox about being systematic in your networking and in your marketing efforts, but let’s take it just a bit further this time and get down to the details of what that actually looks like when you do it (like I do).
I recommend buying a year-at-a-glance calendar and plugging in your marketing efforts. For example, your weekly breakfast networking group goes onto the calendar for the entire year, same with your monthly association meetings, writing your articles, giving teleclasses, meeting with your referral partners, sending your newsletter, mailings, speaking engagements, etc.
That way, you never have a week where you’re not doing ANYTHING to market yourself. That means you no longer have periods of feast or famine, or an inconsistent pipeline of curious prospects, ready to buy.
Client example: A recent client of mine, a real estate broker, decided to take this even one step further. Because much of her marketing depends on several mailings to specific buildings she covers in her territory, she wanted to keep track of them on this yearly at-a-glance wall calendar. On it, she designated a system for seeing what mailings would go to which buildings on what weeks. So it looked like this:
- Mailing 1 would go to Buildings A, B, and C on the first of every month.
- Mailing 1 would then go to Buildings D, E, and F on the second week of every month (and so on for the rest of the month).
- Then Mailing 2 goes out to the first set of buildings on the first week of the month, and so on.
Each week of the month, she now has a color-coded system for sending a mailing, staggered so that she doesn’t get overwhelmed, but that will also keep her on track. That way, each month, each building receives a systematic mailing, that’s 12 mailings per year. Best of all, she doesn’t even do the mailings anymore! Her assistant does it for her, so that allows us to focus on other marketing even more. Well done!
At the end of the day, it’s a predictable, verifiable and ‘autopilot’ way of marketing yourself, so that when done consistently and set up over a year’s worth of time, your client well never runs dry.
Your Assignment:
Get yourself a wall calendar (I use the Year-At-A-Glance laminated wall calendar, SKU: 558430) that is erasable and retails for about $18.99. Then, spend some time plotting out your marketing efforts for this month, then the next, until the end of the year (or 2007). You’ll find that you have a bird’s eye view of yo
Giving great customer service at a low-cost hair cut place is not easy these days. Consider if you will the average family with unruly kids or Hispanic families with lots of kids and many with broken English. Consider the number of people with hair lice or who have questionable hygiene and all those with ADHD who will not sit still, while you are trying like heck to balance out their side burns or work around their cowlicks.It is just not easy these days dealing
That way, you never have a week where you’re not doing ANYTHING to market yourself. That means you no longer have periods of feast or famine, or an inconsistent pipeline of curious prospects, ready to buy.
Client example: A recent client of mine, a real estate broker, decided to take this even one step further. Because much of her marketing depends on several mailings to specific buildings she covers in her territory, she wanted to keep track of them on this yearly at-a-glance wall calendar. On it, she designated a system for seeing what mailings would go to which buildings on what weeks. So it looked like this:
- Mailing 1 would go to Buildings A, B, and C on the first of every month.
- Mailing 1 would then go to Buildings D, E, and F on the second week of every month (and so on for the rest of the month).
- Then Mailing 2 goes out to the first set of buildings on the first week of the month, and so on.
Each week of the month, she now has a color-coded system for sending a mailing, staggered so that she doesn’t get overwhelmed, but that will also keep her on track. That way, each month, each building receives a systematic mailing, that’s 12 mailings per year. Best of all, she doesn’t even do the mailings anymore! Her assistant does it for her, so that allows us to focus on other marketing even more. Well done!
At the end of the day, it’s a predictable, verifiable and ‘autopilot’ way of marketing yourself, so that when done consistently and set up over a year’s worth of time, your client well never runs dry.
Your Assignment:
Get yourself a wall calendar (I use the Year-At-A-Glance laminated wall calendar, SKU: 558430) that is erasable and retails for about $18.99. Then, spend some time plotting out your marketing efforts for this month, then the next, until the end of the year (or 2007). You’ll find that you have a bird’s eye view of yo
It seems as if everybody else is doing it – shopping online, that is. There’s the co-worker who bought all their Christmas gifts online without ever setting foot in the crowded local mall. Or the friend who won a bundle of like-new, brand-name baby clothes on eBay. Or your son’s college roommate, who paid hundreds of dollars less than your son did for his college textbooks, simply because he ordered them online rather than from the University bookstore.ilings would go to which buildings on what weeks. So it looked like this:
- Mailing 1 would go to Buildings A, B, and C on the first of every month.
- Mailing 1 would then go to Buildings D, E, and F on the second week of every month (and so on for the rest of the month).
- Then Mailing 2 goes out to the first set of buildings on the first week of the month, and so on.
Each week of the month, she now has a color-coded system for sending a mailing, staggered so that she doesn’t get overwhelmed, but that will also keep her on track. That way, each month, each building receives a systematic mailing, that’s 12 mailings per year. Best of all, she doesn’t even do the mailings anymore! Her assistant does it for her, so that allows us to focus on other marketing even more. Well done!
At the end of the day, it’s a predictable, verifiable and ‘autopilot’ way of marketing yourself, so that when done consistently and set up over a year’s worth of time, your client well never runs dry.
Your Assignment:
Get yourself a wall calendar (I use the Year-At-A-Glance laminated wall calendar, SKU: 558430) that is erasable and retails for about $18.99. Then, spend some time plotting out your marketing efforts for this month, then the next, until the end of the year (or 2007). You’ll find that you have a bird’s eye view of yo
If you haven't found a job since graduating or are trying to get back into the job market, the recent gap in your CV or r?sum? could be holding you back. Or perhaps you simply haven’t got the experience you need for the post you really want.Feels like Catch 22? You can’t get a job because you haven’t got enough experience and you can’t get the experience without a job.One possible way out of this dilemma is volunteering, which will enable you to get both
At the end of the day, it’s a predictable, verifiable and ‘autopilot’ way of marketing yourself, so that when done consistently and set up over a year’s worth of time, your client well never runs dry.
Your Assignment:
Get yourself a wall calendar (I use the Year-At-A-Glance laminated wall calendar, SKU: 558430) that is erasable and retails for about $18.99. Then, spend some time plotting out your marketing efforts for this month, then the next, until the end of the year (or 2007). You’ll find that you have a bird’s eye view of your entire year, and now you just need to follow the simple system you’ve set up. So easy, and it will help you to market consistently, so you can almost predict how many clients you’ll have!
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