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Answer Upon - Marketing to Real Estate Agents and Establishing Loyalty
You can have the best product in the world, but if it’s sitting down in your basement in the dark it will fail. The old adage of “invent a better mouse trap and people will beat a path to your door” no longer applies – if it ever did.The hard facts of life are that if you want to succeed you have to be a marketing expert. Your product has to sit on a pedestal, gleaming in the bright
Keep Your Business Top of Mind
Take a page out of the title companies play book - they give real estate agents all kinds of free items (posters, magnets, desk pads, cartoons, coffee cups). These items
Want to create print ads that get results? Below are three keys to get you started.1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like:* A catchy headline that encourages them read more.* Art, such as photos, illustrations, clip art, sha
What can you do to establish loyalty? You can take an accounting of your relationship. Basically, you need to conduct a performance appraisal - of your service.
Just because an agent is sending you business doesn't mean that you don't have to work to maintain the relationship. A strong business relationship begins with delivering quality service. You also have to test the waters to keep moving forward.
It's not always easy to get feedback from a client. But the feedback is invaluable to your business - it's far better to have an accurate understanding than be caught by surprise, especially if the surprise is the end of your business interaction.
Audit Your Relationship
One way to get an accurate assessment is to call your client and schedule a meeting to discuss your performance. This will make a great impression with the agent and give you a chance to solicit their feedback - and ultimately, it can lead to client loyalty.
An effective tool for evaluating performance is to ask for a SWOT evaluation:
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Strengths - What problems have you solved? Which solutions were used to solve the problems? What were the results?Weakness - Are you earning 100% of the agent's transactions? If not, why? What do you need to do to improve your service (your relationship)?Opportunities - What is the realtor's goals for the next 90 days? What can you do to help them achieve goals? What resources are needed to meet goals?Threats - What other lenders is the agent using? What does he or she like about that lender? Does he or she plan on doing more business with them?
Keep Your Business Top of Mind
Take a page out of the title companies play book - they give real estate agents all kinds of free items (posters, magnets, desk pads, cartoons, coffee cups). These items e
Here's something on the internet that's a godsend: free online bookkeeping courses. Do you think bookkeeping is confusing? If you're like me, you can balance a checkbook or household budget just fine, but when you start trying to figure out assets and liabilities, it gets confusing. It might be easier if they used minus signs instead of parentheses to indicate negative amounts. Or if t
It's not always easy to get feedback from a client. But the feedback is invaluable to your business - it's far better to have an accurate understanding than be caught by surprise, especially if the surprise is the end of your business interaction.
Audit Your Relationship
One way to get an accurate assessment is to call your client and schedule a meeting to discuss your performance. This will make a great impression with the agent and give you a chance to solicit their feedback - and ultimately, it can lead to client loyalty.
An effective tool for evaluating performance is to ask for a SWOT evaluation:
-
Strengths - What problems have you solved? Which solutions were used to solve the problems? What were the results?Weakness - Are you earning 100% of the agent's transactions? If not, why? What do you need to do to improve your service (your relationship)?Opportunities - What is the realtor's goals for the next 90 days? What can you do to help them achieve goals? What resources are needed to meet goals?Threats - What other lenders is the agent using? What does he or she like about that lender? Does he or she plan on doing more business with them?
Keep Your Business Top of Mind
Take a page out of the title companies play book - they give real estate agents all kinds of free items (posters, magnets, desk pads, cartoons, coffee cups). These items
You may have heard this called ‘Joint Venture’ Marketing. Or ‘Endorsement Marketing’. I’ve seen it called ‘The Greatest Marketing Secret in the World.’‘Fusion Marketing’ is simply the newest label. The important thing is, especially for a small to medium sized business owner, this is a marketing method that can quickly deliver at least 6 benefits to your business:
Audit Your Relationship
One way to get an accurate assessment is to call your client and schedule a meeting to discuss your performance. This will make a great impression with the agent and give you a chance to solicit their feedback - and ultimately, it can lead to client loyalty.
An effective tool for evaluating performance is to ask for a SWOT evaluation:
-
Strengths - What problems have you solved? Which solutions were used to solve the problems? What were the results?Weakness - Are you earning 100% of the agent's transactions? If not, why? What do you need to do to improve your service (your relationship)?Opportunities - What is the realtor's goals for the next 90 days? What can you do to help them achieve goals? What resources are needed to meet goals?Threats - What other lenders is the agent using? What does he or she like about that lender? Does he or she plan on doing more business with them?
Keep Your Business Top of Mind
Take a page out of the title companies play book - they give real estate agents all kinds of free items (posters, magnets, desk pads, cartoons, coffee cups). These items
Remember your first few days at your present job? Were you excited? Nervous? Did you worry about your ability accomplish the tasks given to you or the impression you would make on your new co-workers? Perhaps you were concerned about the impression your new co-workers would make on you.You would not be alone if you were feeling a little lost during your probationary period. Many p
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Strengths - What problems have you solved? Which solutions were used to solve the problems? What were the results?Weakness - Are you earning 100% of the agent's transactions? If not, why? What do you need to do to improve your service (your relationship)?Opportunities - What is the realtor's goals for the next 90 days? What can you do to help them achieve goals? What resources are needed to meet goals?Threats - What other lenders is the agent using? What does he or she like about that lender? Does he or she plan on doing more business with them?
Keep Your Business Top of Mind
Take a page out of the title companies play book - they give real estate agents all kinds of free items (posters, magnets, desk pads, cartoons, coffee cups). These items
One hundred and eighty years ago, the first railroad started hauling freight. That company is now part of CSX. In 2006, its 36,000 employees operated a fleet of 100,000 railcars and locomotives, moved hundreds of thousands of tons of cargo along a 22,000-mile network of track, and produced exceptional revenue and income results for its shareholders.For such companies, crisis looms on
Keep Your Business Top of Mind
Take a page out of the title companies play book - they give real estate agents all kinds of free items (posters, magnets, desk pads, cartoons, coffee cups). These items end up decorating the agent's cubicle.
You can keep your name in front of the agent by using the same strategy. And, you can intimidate your competition at the same time. Give gifts and knick-knacks, but personalize them for your client. A coffee mug with a personalized tag attached thanking the client for the business or being specific about an especially productive deal.
Praise Your Partner
Write letters of recommendation praising the agent's diligence and professionalism. They need the same kind of positive feedback to show prospective clients. Your recognition doesn't have to be elaborate-a simple hand-written card shows sincerity and appreciation.
Make it a regular practice to touch base with your clients and solicit their feedback and give your feedback on their performance. You'll build a relationship that lasts for years to come.
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