Answer Upon - Business

How to Earn Customer Referrals
The best sales person is a happy customer; it sounds trite, but a happy customer is much more believable than your best sales pitch. If only you had more of them.Now let’s be clear about a few things. Just because a customer says that they are happy does not mean that they will buy from you next time. The sad truth is that satisfied custome

and I started seeing myself as a marketer whose top priority was marketing my business.

And the most surprising part of this? My shift in mindset has not affected the quality of work I turn out for my clients! It did however mean overcoming some negative emotions around marketing and selling.

Admin tasks can be delegated. And unless you're offering something highly specialized that only y

Intelligence is Worthless
We have probably all heard the phrase "It's not what you know, it's who you know". It's common enough and it has often been true.There have been times when advantage has been gained due to social status and sometimes wealth, occasionally these two are connected. But gaining an advantage this way is on the decline, fast. What is required now

Many years ago when I was just starting my first business, a very good friend said to me "If you can't go out and promote what you're offering, go get a real job with a paycheck at the end of the month, because you won't make it on your own."

Blunt, eh?

At the time I was mortally offended at his attitude. But over the years I've eaten many slices of humble pie in front of him because I realized he was right all along. While I was blinded by the exhilaration and excitement of doing something I loved, I wasn't so keen to look at the realities of what it takes to run a successful business.

I've learned a lot since then those heady days. One of the things I learned is that business activities fall into 3 categories.

1. Marketing and selling your product or service
2. Delivering your product or service
3. Administrative tasks

I deliberately put marketing and selling in the first place because if you don't market and sell successfully you won't have any clients to deliver to and you certainly won't need to do any admin.

Many entrepreneurs don't like to hear this. Like myself many of us go into business so that we can do what we love. We focus on building the skills our professions require. Taking more classes. Attending yet another seminar. Reading more books. Catching up on the latest methodologies. The education is never-ending because there's always something new and exciting to learn.

But when it comes to getting the word out, we stumble.

For me the big breakthrough came when I stopped thinking of myself as a writer, consultant or coach and I started seeing myself as a marketer whose top priority was marketing my business.

Admin tasks can be delegated. And unless you're offering something highly specialized that only yo

How to Give Better Instructions
If you're the boss, you have to give directions. It's part of the job.Do the job well and you only have to do it once. Do the job poorly and you have to do it again. You might even have to fix things that have been done wrong. Here are three rules and twelve tips for giving good instructions.First, here's a quick list of the three

lized he was right all along. While I was blinded by the exhilaration and excitement of doing something I loved, I wasn't so keen to look at the realities of what it takes to run a successful business.

I've learned a lot since then those heady days. One of the things I learned is that business activities fall into 3 categories.

1. Marketing and selling your product or service
2. Delivering your product or service
3. Administrative tasks

I deliberately put marketing and selling in the first place because if you don't market and sell successfully you won't have any clients to deliver to and you certainly won't need to do any admin.

But when it comes to getting the word out, we stumble.

For me the big breakthrough came when I stopped thinking of myself as a writer, consultant or coach and I started seeing myself as a marketer whose top priority was marketing my business.

Admin tasks can be delegated. And unless you're offering something highly specialized that only y

Loyalty And Rewards Card Programs Will Keep Your Clients Coming Back
Most small business owners don't realize that bringing a new client in the doors can cost up to twenty times what it does to keep an existing client coming back. Small businesses spend freely on yellow pages, radio, television, mailers, and other advertising. While these ways of promoting ones business can be successful in bringing new clients i

ering your product or service
3. Administrative tasks

I deliberately put marketing and selling in the first place because if you don't market and sell successfully you won't have any clients to deliver to and you certainly won't need to do any admin.

But when it comes to getting the word out, we stumble.

For me the big breakthrough came when I stopped thinking of myself as a writer, consultant or coach and I started seeing myself as a marketer whose top priority was marketing my business.

Admin tasks can be delegated. And unless you're offering something highly specialized that only y

The Facilities Audit
“It’s too hot!” “It’s too cold!” “It smells!” “I can’t do my work!” “We need more space!”...the list goes on and on...and your company’s bottom line suffers because the place where you work is not supporting the purpose of your business.Let’s start with an example. You’re planning a cross country trip from Norfolk, Virginia to San Diego. Th

the skills our professions require. Taking more classes. Attending yet another seminar. Reading more books. Catching up on the latest methodologies. The education is never-ending because there's always something new and exciting to learn.

But when it comes to getting the word out, we stumble.

For me the big breakthrough came when I stopped thinking of myself as a writer, consultant or coach and I started seeing myself as a marketer whose top priority was marketing my business.

Admin tasks can be delegated. And unless you're offering something highly specialized that only y

How to Make More Sales by Using Humor
If you are a salesperson doing a PowerPoint presentation or you simply have to talk in front of a large group of people, then you know how hard it is to get your ideas across. Here is one trick I've learned the hard way that will help you and will make your job a whole lot easier!Use humor! Use humor!! Use humor!!! (...as you see, I like re

and I started seeing myself as a marketer whose top priority was marketing my business.

Admin tasks can be delegated. And unless you're offering something highly specialized that only you can do, delivering your service or product can often be hired out as well.

But if you're the kind of person who can generate tons of leads, persuade someone to call or come by to find out more, and then turn that person into a paying client, you become the indispensable rock that your business is built upon.

Would you rather focus on what you do, become brilliant at it but struggle to pay the bills, or are you willing to be content with "less-than-perfect" and become a marketer who puts the emphasis on spreading the word so that you have a steady stream of clients and a booming business?

Now it's your turn: What's holding you back from becoming a "marketer" rather than a "provider of services or products?"

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Don't give them what they think they want! Give them what they need and will thank you for!

Having your sandwich and eating it; a Business Students guide to securing a Placement, writing that killer CV and Cover Letter, making use of job fair's and negotiating salary.

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