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    Small Business Marketing - How Much Follow Up Is Enough?
    One of my clients recently asked me the following question..."So I have the new prospects and I send them 'Good to meet you' cards. In three months I send them another card ... then what? How do I develop and build relationships with busy interior designers so they'll think of me for decorative painting?Building Relationships Takes Dedication and FrequencyIn marketing, it's all about frequency. Sending out a
    t or promotional brochure by choosing words that are bright, brief and bold.

    Be Bright
    Choose words with clear meaning. Don't say stentorian when you can say loud. Do

    The Curse of Work
    The next time you say that your job is killing you, you may just be on to something.The UK currently has the longest average working week in Europe and there is mounting evidence that overwork is taking its toll on the British workforce. For example:• Approximately 106 million working days are lost through back pain, costing the UK economy ?5.2 billion. • Approximately 90 million working days are lost across t
    Mark Twain sagely noted that “The difference between the right word and the almost right word is the difference between the lightning and the lightning bug.”

    Choosing the right words is essential for crafting professional business communications. Would you be satisfied with almost closing a sale or almost getting a promotion? Do your marketing materials urge customers to almost contact you? Then why settle for the almost right words?

    Your writing will be most effective if you select words that express your ideas exactly. Strive for precision. Edit to ensure that every word does necessary work and that you have chosen words for their sound and feel as much as their meaning.

    Improve your next newsletter, corporate report or promotional brochure by choosing words that are bright, brief and bold.

    Be Bright
    Choose words with clear meaning. Don't say stentorian when you can say loud. Don

    Elements Of A Successful Customer Newsletter: 10-The Printing Options
    You can run off a few copies of your newsletter on your computer's printer...or you can ask a professional printer to do it for you. Here are the main options.Do-it-yourself: There's a lot to be said for printing your own newsletter. If you have only a few copies to produce, it's usually cheaper and quicker to do it this way. And if you're going for a more homespun look, printing it yourself is consistent
    ords is essential for crafting professional business communications. Would you be satisfied with almost closing a sale or almost getting a promotion? Do your marketing materials urge customers to almost contact you? Then why settle for the almost right words?

    Your writing will be most effective if you select words that express your ideas exactly. Strive for precision. Edit to ensure that every word does necessary work and that you have chosen words for their sound and feel as much as their meaning.

    Improve your next newsletter, corporate report or promotional brochure by choosing words that are bright, brief and bold.

    Be Bright
    Choose words with clear meaning. Don't say stentorian when you can say loud. Do

    Small Business Ideas - How To Take Action
    Why Should You Take Action? Why should you realize your small business ideas?Why be successful?...Why be anything?The answers you get when you ask yourself these difficult questions, will determine if you can make it as a small business entrepreneur.Some of those questions are simple and can be answered in a straight forward manner. Why do you want to start a business? Why do you want to set goals for yoursel
    mers to almost contact you? Then why settle for the almost right words?

    Your writing will be most effective if you select words that express your ideas exactly. Strive for precision. Edit to ensure that every word does necessary work and that you have chosen words for their sound and feel as much as their meaning.

    Improve your next newsletter, corporate report or promotional brochure by choosing words that are bright, brief and bold.

    Be Bright
    Choose words with clear meaning. Don't say stentorian when you can say loud. Do

    Finding Businesses For Sale
    The Internet has made it very easy to find information about almost any topic. It is therefore very easy to use the Internet to help in finding businesses for sale. By just using a simple search option or any of the powerful search engines like Google or Yahoo, Ask, or MSN, you can get results instantly.Businesses are usually put up for sale for various reasons, including mounting debts, the ill health or death of the owne
    on. Edit to ensure that every word does necessary work and that you have chosen words for their sound and feel as much as their meaning.

    Improve your next newsletter, corporate report or promotional brochure by choosing words that are bright, brief and bold.

    Be Bright
    Choose words with clear meaning. Don't say stentorian when you can say loud. Do

    The Right Track Can Be a Dangerous Place
    Let me tell you about a scrapbook store near my home. It opened about 4 years ago with a BANG! It had a BEAUTIFUL interior - very "Melissa Francis". They got hold of a mailing list of scrapbookers and sent postcards out to scrappers all over the state. My friend who lives 80 miles from this store got one. So far - so good. But, that's where it ended and they closed when their lease ended 3 years later.I had predicted its d
    t or promotional brochure by choosing words that are bright, brief and bold.

    Be Bright
    Choose words with clear meaning. Don't say stentorian when you can say loud. Don't say perspicacious when you can say keen. Use words to communicate with your readers, not to impress or confound them.

    Resist the allure of corporate jargon, which is trendy and often confusing. A colleague once thanked me for “flexing during our interface and taking it offline.” To this day I’m not sure what that means, but it made me feel like a computer!

    Edit your writing for corporate-speak like competencies, achievables and value-add. Your reader will understand skills, goals and benefits just fine, and your writing will be stronger and more professional.

    Be Brief
    Unless your circumstance requires a formal, academic writing style, choose the shortest word that can do the work. Don’t acquire when you

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