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    The Mom And Pop Shop Business Model Is History- Here's What You Need To Do About It-
    Whether you are the President of Toyota Corporation or the owner of a small, neighborhood "mom and pop" shop, your business is based on good marketing leading to sales. And your sales are based on having products and services in demand, a means of getting the message out to the buying public, and a method of taking money securely and seamlessly from prospective buyers.One reason why I am often disgusted with network marketing companies is that they tell you that an enterprise can be built on exponentials alone - Bob introduces three friends who introduce three friends, on and on until suddenly - and miraculously - you have a multi-million-dollar downline of users and business builders. Many online marketers also spew this nonsensical, pie-in-the-sky theory which just doesn't work for most of the rabble.Sorry to burst your balloon, but you must learn to sell both yourself and your product or service online. No matter if you are a physical or virtual store owner, mom-and-pop store, manufacturer, supplier, buyer, opportunity seeker or marketing genius, the Internet is your l
    of Starbucks, smiles and points at your nametag, it’s best to peel it off and stick it to her hand. Trust me on this one.85. Boredom is the enemy.
    86. In the history of the world, nobody has ever yelled at another person for “Communicating too much.”
    87. Don’t try to impress. Inspire first. Then people WILL be impressed.
    88. Steve Pressfield was right: when people see you begin to live your authentic lives, it drives them crazy because they’re not living their own.
    89. If you wear a nametag around Mexico, locals will more than likely smile at you and simply say, “Mr. Escott!”
    90. If you wear a nametag around Switzerland, locals will more than likely smile and you and simply say, “Bonjour Scott!”
    91. And if you wear a nametag around New York City, locals will more than likely not smile and simply say, “Get the hell out of my way, Scott.” 92. Some people are just not friendly.
    93. If you get an email out of the blue from someone who just saw you speak and he said, “Your speech changed my life,” you’re probably doing a good job.
    94. If you get an email out of the blue from someone who said, “You’re nuttier than a bag of trail mix,” you’re definitely doing a good job.
    95. Coming up with a list of 101 Life Lessons Learned from Wearing a Nametag 24-7 for the Past 2000 Days is pretty hard.
    96. Which is why I’m running short on ideas.
    97. (Well, almost.)
    98. I saved the three most important ones for the end...

    99. If a 7 year old kid says he wants to be an author - then 15 years later actually becomes an author – he’s probably doing the right thing with his

    7 Home Business Marketing Strategies To Help You Reach Your Target Audience
    Regardless of what type of home business you are in, marketing your home business is a necessity. Getting your business into the public eye and generating a high traffic volume all come through your marketing scheme. The type of marketing you opt to do can determine the audience you are targeting and how widespread your home business will be. Here are 7 home business marketing strategies to help your website be seen.1. Posting in forums that are related to your business theme is a great way to market your home business. This allows you to share your knowledge on various topics related to your business while also putting your website link in forums to be seen.2. Placing a banner ad is very effective so long as you do it properly. In order to stay on the good side of the search engines, you will need to optimize the banner ad by putting the keywords in the alt tags.3. Publishing your own newsletter is a home business marketing strategy that allows you to build long-term relationships with people. When you go out of your way to tell visitors what is going on with your web
    On April 24th, 2006, I took the day off to celebrate and reflect on the past 2000 days of wearing a nametag 24-7.

    I challenged myself to come up with a list of 101 Life Lessons Learned. It wasn't easy, but I finally finished the list this morning.

    I was always told, “Don’t tell ‘em what you did, tell ‘em what you learned.”

    Therefore, here are 101 life lessons I’ve learned from wearing a nametag 24-7 for the past 2000 days. Enjoy!

    1. Friendly always wins.
    2. Be the first one.
    3. Be the only one.
    4. Be a sleeper.
    5. Be interesting.
    6. Be UNFORGETTABLE.
    7. Be the world’s expert on yourself.
    8. Be somebody who reminds everybody of nobody else in the world.
    9. It’s really hard to beat up a stranger if you know his name.
    10. Nametags are NOT about you. They’re about everyone in the world except you. Don’t boycott them. Wear your nametag for other people. Always.
    11. Jack Canfield was right: if everybody says you’re out of your mind, you just might be onto something.
    12. Everybody is somebody’s somebody.
    13. Never wear a nametag into a strip club.
    14. Never wash your shirt with a nametag still stuck on it.
    15. Never use your older brother’s fake ID to get into a bar and then forget to take off your nametag at the door.
    16. If the Washington Post calls you “The World’s Foremost Authority On Nametags,” you may as well take it.
    17. Don’t be different, be unique.
    18. You are what you charge.
    19. Market yourself daily.
    20. Nametags will not get you dates. If you’re a jerk, not even a nametag will make you approachable.
    21. Find a way to give yourself away.
    22. If you want 10,000 free nametags, you can always drop the name of the company that manufactures them on CNN.
    23. The greatest compliment someone could ever give you is: “Thanks for being yourself.”
    24. Do not despise the day of small beginnings.
    25. Find a daily ritual.
    26. Get a job that people couldn’t pay you NOT to do.
    27. Nerds, dorks and geeks rule this world.
    28. Give people permission to talk to you.
    29. It’s not easy to be yourself.
    30. Figure out exactly who you are and then go be that person every day.
    31. Find a way to paint yourself in a good corner.
    32. Everyone has at least one big idea.
    33. Own a word.
    34. Be that guy.
    35. Confidence is king.
    36. If you really want to show (not tell) people that you’re committed to an idea, you can always tattoo that idea on your chest. They’ll never doubt you again.
    37. The world cannot resist a man on a mission.
    38. Intentional Discomfort is the greatest teacher of all.
    39. Everybody should write a book.
    40. Life is not about finding yourself, it’s about creating yourself.
    41. Validate your existence on a daily basis.
    42. Do something cool on a daily basis.
    43. There’s nothing more approachable than authenticity.
    44. Consistency is far better than rare moments of greatness.
    45. Don’t be selfish with your knowledge.
    46. Just because the Today Show sends a camera crew to St. Louis to follow you around all day doesn’t mean they will actually air your segment. Jerks.
    47. You don’t know intimidation until you’ve given a speech to 300 people who are twice your age, have three times your experience and know four times as much as you do.
    48. You are an empty sheet of paper in the minds of people you encounter.
    49. You have less than three seconds to create a first impression.
    50. Hate mail is a gift, even if it’s true.
    51. Indiana Jones was right: it’s not the years, it’s the mileage. 52. If you don’t have a blog, you’re a putz.
    53. If you don’t carry your business cards with you wherever you go, you’re a putz.
    54. Make daily appointments with yourself.
    55. Everyone has a story. And everyone wants to tell that story. So ask them.
    56. Smiling will never get you in trouble.
    57. If someone is wearing a nametag, use their name. It makes them feel great.
    58. It’s impossible to be too friendly.
    59. It’s not cool to be an asshole.
    60. It’s impossible to be too friendly.
    61. If a strange man named Stephen starts calling you every single day for three weeks, it’s probably a good idea to remove your home phone number from your website.
    62. If a strange man named Stephen starts showing up at your office, it’s probably a good idea to get a new job.
    63. Tom Peters was right: dull encounters = dull you; cool encounters = cool you.
    64. Stop worrying about which side of you chest to wear a nametag. Nobody cares. They only care if they can read your name from ten feet away.
    65. You’d be surprised how many strangers will grab, touch, poke and molest your chest (and therefore violate your personal space) if you wear a nametag.
    66. When people ask you, “So, what do you do?” make your answer memorable, valuable and unique. If their response isn’t “Hmm, that’s interesting…” or “Cool!” you need to rework your answer. Remember, even the most boring jobs can be explained in an UNFORGETTABLE way.
    67. Authenticity, not charisma.
    68. Fans, not customers.
    69. Never underestimate the power of approachability.
    70. People buy people first.
    71. Find a way to make people stop, think and say, “Wow!”
    72. Create encounters that otherwise would not have existed.
    73. The best way to make someone feel comfortable is through self-disclosure.
    74. Never apologize for your art.
    75. Respect people’s no’s.
    76. The best swimmers are always in the pool.
    77. Find a way to keep yourself visually accountable. Wear a piece of jewelry that symbolizes a personal value; tattoo a credo on your wrist, whatever. Anything to keep you consistent. For me, it’s really hard to be a jerk to someone else when I’m wearing a nametag, which I do 24-7. Which means I can’t be a jerk. (Good!) What about you?
    78. Mother Theresa was right: people don’t remember what you said; they only remember how you made them feel.
    79. Break the silence. Every day.
    80. If you don’t smile, they won’t believe you.
    81. If you build it, they (might) come.
    82. What’s in a name? Everything. Your character. Your life. Your brand. Your values.
    83. If you walk into a hotel on New Year’s Day wearing a nametag on the tuxedo you slept in, people are probably going to say something.
    84. If a two year old girl walks up to you in the middle of Starbucks, smiles and points at your nametag, it’s best to peel it off and stick it to her hand. Trust me on this one.85. Boredom is the enemy.
    86. In the history of the world, nobody has ever yelled at another person for “Communicating too much.”
    87. Don’t try to impress. Inspire first. Then people WILL be impressed.
    88. Steve Pressfield was right: when people see you begin to live your authentic lives, it drives them crazy because they’re not living their own.
    89. If you wear a nametag around Mexico, locals will more than likely smile at you and simply say, “Mr. Escott!”
    90. If you wear a nametag around Switzerland, locals will more than likely smile and you and simply say, “Bonjour Scott!”
    91. And if you wear a nametag around New York City, locals will more than likely not smile and simply say, “Get the hell out of my way, Scott.” 92. Some people are just not friendly.
    93. If you get an email out of the blue from someone who just saw you speak and he said, “Your speech changed my life,” you’re probably doing a good job.
    94. If you get an email out of the blue from someone who said, “You’re nuttier than a bag of trail mix,” you’re definitely doing a good job.
    95. Coming up with a list of 101 Life Lessons Learned from Wearing a Nametag 24-7 for the Past 2000 Days is pretty hard.
    96. Which is why I’m running short on ideas.
    97. (Well, almost.)
    98. I saved the three most important ones for the end...

    99. If a 7 year old kid says he wants to be an author - then 15 years later actually becomes an author – he’s probably doing the right thing with his

    The Walmart Cult
    The CultBecoming a part of the Cult, consists of being recruited a member of the cult, as a person that can be relied on to assume responsibilities and accomplish all or almost all things requested.Depending upon the position you hold and the person that you are attached to the most, any position can be engaging and can be so different from any other experience that you have had prior to Walmart in almost any retail sector that you feel you are being chosen for great things.Along with morning meetings and consistently being told how much you mean as an individual to the company, by your recruiter, management and the general population you feel an inclusiveness that is hard to describe. Before the end of each meeting the feeling, gets closer to being accepted into a religious organization or sorority, and when you are accepted, in some way you sincerely begin to believe what you are being told is that you belong to a new family. “The Walmart Family” You begin to believe that “The Walmart Way” is the better way, the only way.I did not see it happening and I begin
    le.
    21. Find a way to give yourself away.
    22. If you want 10,000 free nametags, you can always drop the name of the company that manufactures them on CNN.
    23. The greatest compliment someone could ever give you is: “Thanks for being yourself.”
    24. Do not despise the day of small beginnings.
    25. Find a daily ritual.
    26. Get a job that people couldn’t pay you NOT to do.
    27. Nerds, dorks and geeks rule this world.
    28. Give people permission to talk to you.
    29. It’s not easy to be yourself.
    30. Figure out exactly who you are and then go be that person every day.
    31. Find a way to paint yourself in a good corner.
    32. Everyone has at least one big idea.
    33. Own a word.
    34. Be that guy.
    35. Confidence is king.
    36. If you really want to show (not tell) people that you’re committed to an idea, you can always tattoo that idea on your chest. They’ll never doubt you again.
    37. The world cannot resist a man on a mission.
    38. Intentional Discomfort is the greatest teacher of all.
    39. Everybody should write a book.
    40. Life is not about finding yourself, it’s about creating yourself.
    41. Validate your existence on a daily basis.
    42. Do something cool on a daily basis.
    43. There’s nothing more approachable than authenticity.
    44. Consistency is far better than rare moments of greatness.
    45. Don’t be selfish with your knowledge.
    46. Just because the Today Show sends a camera crew to St. Louis to follow you around all day doesn’t mean they will actually air your segment. Jerks.
    47. You don’t know intimidation until you’ve given a speech to 300 people who are twice your age, have three times your experience and know four times as much as you do.
    48. You are an empty sheet of paper in the minds of people you encounter.
    49. You have less than three seconds to create a first impression.
    50. Hate mail is a gift, even if it’s true.
    51. Indiana Jones was right: it’s not the years, it’s the mileage. 52. If you don’t have a blog, you’re a putz.
    53. If you don’t carry your business cards with you wherever you go, you’re a putz.
    54. Make daily appointments with yourself.
    55. Everyone has a story. And everyone wants to tell that story. So ask them.
    56. Smiling will never get you in trouble.
    57. If someone is wearing a nametag, use their name. It makes them feel great.
    58. It’s impossible to be too friendly.
    59. It’s not cool to be an asshole.
    60. It’s impossible to be too friendly.
    61. If a strange man named Stephen starts calling you every single day for three weeks, it’s probably a good idea to remove your home phone number from your website.
    62. If a strange man named Stephen starts showing up at your office, it’s probably a good idea to get a new job.
    63. Tom Peters was right: dull encounters = dull you; cool encounters = cool you.
    64. Stop worrying about which side of you chest to wear a nametag. Nobody cares. They only care if they can read your name from ten feet away.
    65. You’d be surprised how many strangers will grab, touch, poke and molest your chest (and therefore violate your personal space) if you wear a nametag.
    66. When people ask you, “So, what do you do?” make your answer memorable, valuable and unique. If their response isn’t “Hmm, that’s interesting…” or “Cool!” you need to rework your answer. Remember, even the most boring jobs can be explained in an UNFORGETTABLE way.
    67. Authenticity, not charisma.
    68. Fans, not customers.
    69. Never underestimate the power of approachability.
    70. People buy people first.
    71. Find a way to make people stop, think and say, “Wow!”
    72. Create encounters that otherwise would not have existed.
    73. The best way to make someone feel comfortable is through self-disclosure.
    74. Never apologize for your art.
    75. Respect people’s no’s.
    76. The best swimmers are always in the pool.
    77. Find a way to keep yourself visually accountable. Wear a piece of jewelry that symbolizes a personal value; tattoo a credo on your wrist, whatever. Anything to keep you consistent. For me, it’s really hard to be a jerk to someone else when I’m wearing a nametag, which I do 24-7. Which means I can’t be a jerk. (Good!) What about you?
    78. Mother Theresa was right: people don’t remember what you said; they only remember how you made them feel.
    79. Break the silence. Every day.
    80. If you don’t smile, they won’t believe you.
    81. If you build it, they (might) come.
    82. What’s in a name? Everything. Your character. Your life. Your brand. Your values.
    83. If you walk into a hotel on New Year’s Day wearing a nametag on the tuxedo you slept in, people are probably going to say something.
    84. If a two year old girl walks up to you in the middle of Starbucks, smiles and points at your nametag, it’s best to peel it off and stick it to her hand. Trust me on this one.85. Boredom is the enemy.
    86. In the history of the world, nobody has ever yelled at another person for “Communicating too much.”
    87. Don’t try to impress. Inspire first. Then people WILL be impressed.
    88. Steve Pressfield was right: when people see you begin to live your authentic lives, it drives them crazy because they’re not living their own.
    89. If you wear a nametag around Mexico, locals will more than likely smile at you and simply say, “Mr. Escott!”
    90. If you wear a nametag around Switzerland, locals will more than likely smile and you and simply say, “Bonjour Scott!”
    91. And if you wear a nametag around New York City, locals will more than likely not smile and simply say, “Get the hell out of my way, Scott.” 92. Some people are just not friendly.
    93. If you get an email out of the blue from someone who just saw you speak and he said, “Your speech changed my life,” you’re probably doing a good job.
    94. If you get an email out of the blue from someone who said, “You’re nuttier than a bag of trail mix,” you’re definitely doing a good job.
    95. Coming up with a list of 101 Life Lessons Learned from Wearing a Nametag 24-7 for the Past 2000 Days is pretty hard.
    96. Which is why I’m running short on ideas.
    97. (Well, almost.)
    98. I saved the three most important ones for the end...

    99. If a 7 year old kid says he wants to be an author - then 15 years later actually becomes an author – he’s probably doing the right thing with his

    Managers' Biggest Blunders
    Nobody’s perfect, including the boss. Managers, we polled recently, acknowledged making a number of mistakes, from not recognizing staff accomplishments to inadequate communication to poor hiring decisions. Here is a sampling.Withholding praise was a problem cited by many: "I didn’t give recognition to someone who turned out to be one of my best employees and soon lost her." "I didn’t give credit when it was due to individuals who made major contributions." "I failed to acknowledge someone who needed to be rewarded. I have regretted that for years."Letting poor performance go unchecked: "I kept someone on who should have been let go." "I didn’t recognize that someone was in way over her head.” “Keeping a person in a position where he failed was my biggest mistake."Not hiring the right staff: "I encouraged a group manager to hire an internal candidate when an external candidate was better qualified." "Hiring people who are too similar to me has been a mistake." "I hired an executive-level individual f
    ation until you’ve given a speech to 300 people who are twice your age, have three times your experience and know four times as much as you do.
    48. You are an empty sheet of paper in the minds of people you encounter.
    49. You have less than three seconds to create a first impression.
    50. Hate mail is a gift, even if it’s true.
    51. Indiana Jones was right: it’s not the years, it’s the mileage. 52. If you don’t have a blog, you’re a putz.
    53. If you don’t carry your business cards with you wherever you go, you’re a putz.
    54. Make daily appointments with yourself.
    55. Everyone has a story. And everyone wants to tell that story. So ask them.
    56. Smiling will never get you in trouble.
    57. If someone is wearing a nametag, use their name. It makes them feel great.
    58. It’s impossible to be too friendly.
    59. It’s not cool to be an asshole.
    60. It’s impossible to be too friendly.
    61. If a strange man named Stephen starts calling you every single day for three weeks, it’s probably a good idea to remove your home phone number from your website.
    62. If a strange man named Stephen starts showing up at your office, it’s probably a good idea to get a new job.
    63. Tom Peters was right: dull encounters = dull you; cool encounters = cool you.
    64. Stop worrying about which side of you chest to wear a nametag. Nobody cares. They only care if they can read your name from ten feet away.
    65. You’d be surprised how many strangers will grab, touch, poke and molest your chest (and therefore violate your personal space) if you wear a nametag.
    66. When people ask you, “So, what do you do?” make your answer memorable, valuable and unique. If their response isn’t “Hmm, that’s interesting…” or “Cool!” you need to rework your answer. Remember, even the most boring jobs can be explained in an UNFORGETTABLE way.
    67. Authenticity, not charisma.
    68. Fans, not customers.
    69. Never underestimate the power of approachability.
    70. People buy people first.
    71. Find a way to make people stop, think and say, “Wow!”
    72. Create encounters that otherwise would not have existed.
    73. The best way to make someone feel comfortable is through self-disclosure.
    74. Never apologize for your art.
    75. Respect people’s no’s.
    76. The best swimmers are always in the pool.
    77. Find a way to keep yourself visually accountable. Wear a piece of jewelry that symbolizes a personal value; tattoo a credo on your wrist, whatever. Anything to keep you consistent. For me, it’s really hard to be a jerk to someone else when I’m wearing a nametag, which I do 24-7. Which means I can’t be a jerk. (Good!) What about you?
    78. Mother Theresa was right: people don’t remember what you said; they only remember how you made them feel.
    79. Break the silence. Every day.
    80. If you don’t smile, they won’t believe you.
    81. If you build it, they (might) come.
    82. What’s in a name? Everything. Your character. Your life. Your brand. Your values.
    83. If you walk into a hotel on New Year’s Day wearing a nametag on the tuxedo you slept in, people are probably going to say something.
    84. If a two year old girl walks up to you in the middle of Starbucks, smiles and points at your nametag, it’s best to peel it off and stick it to her hand. Trust me on this one.85. Boredom is the enemy.
    86. In the history of the world, nobody has ever yelled at another person for “Communicating too much.”
    87. Don’t try to impress. Inspire first. Then people WILL be impressed.
    88. Steve Pressfield was right: when people see you begin to live your authentic lives, it drives them crazy because they’re not living their own.
    89. If you wear a nametag around Mexico, locals will more than likely smile at you and simply say, “Mr. Escott!”
    90. If you wear a nametag around Switzerland, locals will more than likely smile and you and simply say, “Bonjour Scott!”
    91. And if you wear a nametag around New York City, locals will more than likely not smile and simply say, “Get the hell out of my way, Scott.” 92. Some people are just not friendly.
    93. If you get an email out of the blue from someone who just saw you speak and he said, “Your speech changed my life,” you’re probably doing a good job.
    94. If you get an email out of the blue from someone who said, “You’re nuttier than a bag of trail mix,” you’re definitely doing a good job.
    95. Coming up with a list of 101 Life Lessons Learned from Wearing a Nametag 24-7 for the Past 2000 Days is pretty hard.
    96. Which is why I’m running short on ideas.
    97. (Well, almost.)
    98. I saved the three most important ones for the end...

    99. If a 7 year old kid says he wants to be an author - then 15 years later actually becomes an author – he’s probably doing the right thing with his

    Guidelines for Managing your People (Part 1)
    Managing your people is second in importance only to managing yourself. A manager is only as good as the people he has working for him, because a manager achieves his targets through his people. Nevertheless, a manager’s people will respond to proper treatment by a skilled manager. People work at their best when they are happy. . The first thing a manager must do is create a good working environment. There are many ways to do this. It depends on too many things to mention them all here. However, we will have a look at a few. Help people to understand the importance of their work. It will go a long way towards improving their performance if they understand the importance of their efforts. A policy of internal promotions tied to an education and training scheme will encourage staff to go the extra mile. They will be able to see the possibilities for the future. It will create an environment where they will feel valued and appreciated as workers and as human beings. They will feel the extra effort that they put in will bring rewards. If it is necessary to promot
    ask you, “So, what do you do?” make your answer memorable, valuable and unique. If their response isn’t “Hmm, that’s interesting…” or “Cool!” you need to rework your answer. Remember, even the most boring jobs can be explained in an UNFORGETTABLE way.
    67. Authenticity, not charisma.
    68. Fans, not customers.
    69. Never underestimate the power of approachability.
    70. People buy people first.
    71. Find a way to make people stop, think and say, “Wow!”
    72. Create encounters that otherwise would not have existed.
    73. The best way to make someone feel comfortable is through self-disclosure.
    74. Never apologize for your art.
    75. Respect people’s no’s.
    76. The best swimmers are always in the pool.
    77. Find a way to keep yourself visually accountable. Wear a piece of jewelry that symbolizes a personal value; tattoo a credo on your wrist, whatever. Anything to keep you consistent. For me, it’s really hard to be a jerk to someone else when I’m wearing a nametag, which I do 24-7. Which means I can’t be a jerk. (Good!) What about you?
    78. Mother Theresa was right: people don’t remember what you said; they only remember how you made them feel.
    79. Break the silence. Every day.
    80. If you don’t smile, they won’t believe you.
    81. If you build it, they (might) come.
    82. What’s in a name? Everything. Your character. Your life. Your brand. Your values.
    83. If you walk into a hotel on New Year’s Day wearing a nametag on the tuxedo you slept in, people are probably going to say something.
    84. If a two year old girl walks up to you in the middle of Starbucks, smiles and points at your nametag, it’s best to peel it off and stick it to her hand. Trust me on this one.85. Boredom is the enemy.
    86. In the history of the world, nobody has ever yelled at another person for “Communicating too much.”
    87. Don’t try to impress. Inspire first. Then people WILL be impressed.
    88. Steve Pressfield was right: when people see you begin to live your authentic lives, it drives them crazy because they’re not living their own.
    89. If you wear a nametag around Mexico, locals will more than likely smile at you and simply say, “Mr. Escott!”
    90. If you wear a nametag around Switzerland, locals will more than likely smile and you and simply say, “Bonjour Scott!”
    91. And if you wear a nametag around New York City, locals will more than likely not smile and simply say, “Get the hell out of my way, Scott.” 92. Some people are just not friendly.
    93. If you get an email out of the blue from someone who just saw you speak and he said, “Your speech changed my life,” you’re probably doing a good job.
    94. If you get an email out of the blue from someone who said, “You’re nuttier than a bag of trail mix,” you’re definitely doing a good job.
    95. Coming up with a list of 101 Life Lessons Learned from Wearing a Nametag 24-7 for the Past 2000 Days is pretty hard.
    96. Which is why I’m running short on ideas.
    97. (Well, almost.)
    98. I saved the three most important ones for the end...

    99. If a 7 year old kid says he wants to be an author - then 15 years later actually becomes an author – he’s probably doing the right thing with his

    Confessions Of A Brisbane Search Engine Link Cloaker
    Link cloaking is where search engines are given different pages to index than are available to web surfers. Server software detects that a search engine is visiting a particular web page and shows the search engine spider different text and keywords to what would be normally seen.Many so-called, Black Hat SEO companies use link cloaking to give their clients a competitive advantage when it comes to search engine rankings.As part of my SEO education and experimentation I purchased some link cloaking software. I have installed it on one of the sites I manage and I must say it works pretty well. I won't tell you which site in case someone tells on me and I get banned by the major search engines.I suspect the reason it does work so well in terms of generating traffic and leads is that I have loaded it with a lot of very industry specific keywords and word combinations. I find part numbers and industry jargon words work very well.These keywords are usually in the real web site, but what the link cloaking software does is improve the keyword density by generating hu
    of Starbucks, smiles and points at your nametag, it’s best to peel it off and stick it to her hand. Trust me on this one.85. Boredom is the enemy.
    86. In the history of the world, nobody has ever yelled at another person for “Communicating too much.”
    87. Don’t try to impress. Inspire first. Then people WILL be impressed.
    88. Steve Pressfield was right: when people see you begin to live your authentic lives, it drives them crazy because they’re not living their own.
    89. If you wear a nametag around Mexico, locals will more than likely smile at you and simply say, “Mr. Escott!”
    90. If you wear a nametag around Switzerland, locals will more than likely smile and you and simply say, “Bonjour Scott!”
    91. And if you wear a nametag around New York City, locals will more than likely not smile and simply say, “Get the hell out of my way, Scott.” 92. Some people are just not friendly.
    93. If you get an email out of the blue from someone who just saw you speak and he said, “Your speech changed my life,” you’re probably doing a good job.
    94. If you get an email out of the blue from someone who said, “You’re nuttier than a bag of trail mix,” you’re definitely doing a good job.
    95. Coming up with a list of 101 Life Lessons Learned from Wearing a Nametag 24-7 for the Past 2000 Days is pretty hard.
    96. Which is why I’m running short on ideas.
    97. (Well, almost.)
    98. I saved the three most important ones for the end...

    99. If a 7 year old kid says he wants to be an author - then 15 years later actually becomes an author – he’s probably doing the right thing with his life.

    100. If a 19 year old kid wins an award for “The Speaker You Could Listen to For Hours,” then actually becomes a professional speaker 4 years later, he’s definitely doing the right thing with his life.

    101. And if all of that stuff happened to him simply because he decided to wear a nametag 24-7 to make people friendlier, there must be a God.

    LET ME ASK YA THIS... What was the single biggest learning experience of your life?

    LET ME SUGGEST THIS... Compile a list of 101 Life Lessons Learned from that experience and email it to me!

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