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Answer Upon - What Does Brain Science Have To Do With Self Storage Marketing?
My husband and I have an adorable 27-month-old toddler I'll call M. We also have three wonderful cats, whom I'll call GC (gray cat), BC (black cat) and BWC (black and white cat). We brought home BC first, followed a few months later by BWC and GC, all adopted as adults from a shelter. As is common with felines, our kitties enforced their own hierarchy, with BC on top, then BWC, then GC. GC always waited patiently for the others to finish eating before chowing down. She relin
What happens when a dog or a child runs out in front of your car when you’re in this state? You pay immediate, intense attention to taking a different action than what you’re accustomed to.
In short, when we are actively focusing on something and thinking, we are observing our Beta frequency. When we are doing things passively, like driving to work and watching television commercials we are allowing our Alpha state to take care of business for us.
Knowing tha
Lean manufacturing fundamentally aims to reduce waste and make companies more competitive by helping them turn into flexible firms which are open and subject to positive developments, innovations and changes.To put it simply, lean manufacturing espouses the 'no waste' philosophy in managing the workplace and production processes. It does not know any company size, whether it's a major corporation or a small group of five housewives with a cookie business.Due to this
I’m sick & tired of everybody trying to get my attention. Today, on the way to a meeting, I heard no less than 100 radio commercials, passed 50 billboards, saw dozens of electronic flashing signs at local retailers, had pop-up banner ads on my computer, 57 e-mail solicitations, received no less than 10 pieces of direct mail, had to ignore ad after ad in the morning newspaper, and endured at least 30 ads on T.V. while watching the evening news.
That doesn’t even include the telephone call I got from my phone company asking if I wanted to change long distance providers or the text message I got on my cell phone telling me that I can download my favorite ring-tone from their wonderful company.
Oh yeah, I have a beautiful wife, 2 great kids and bills to pay.
Does this sound familiar to you?
Most people have no clue how many people are trying to get their attention until they consciously focus on counting “attention grabbers” in their daily lives. Most adults have become so callused to marketing and advertising that they completely ignore most of it.
Without boring you to death, I’d like to briefly explain how this works…
Our brains have several levels of consciousness. Delta, Theta, Alpha and Beta. Delta is the lowest of our brain wave frequencies and Beta is the fastest. It is commonly believed in the world of brain wave research that we are in all 4 states of consciousness simultaneously. But - and this is the important part - we only observe, or pay attention to one at a time.
For the sake of keeping this relevant to marketing your self storage facility, we’ll discuss the highest two frequencies – Alpha and Beta.
Most of us spend time observing the Alpha and Beta states throughout our lives. It is said that we spend most of our days in the Alpha state of mind. Since it is a lower frequency, I’ll call it a conscious sleep. We can function normally in this state and perform most of our daily actions. Think of it like a personal auto-pilot mechanism.
Have you ever driven to the office and – after you had arrived – thought, “I don’t remember driving to the office today”? At a more basic level, we do things like breathe and walk without actively thinking about performing those actions. This is because our brains are trained to do an amazing number of things without conscious thought!
What happens when a dog or a child runs out in front of your car when you’re in this state? You pay immediate, intense attention to taking a different action than what you’re accustomed to.
In short, when we are actively focusing on something and thinking, we are observing our Beta frequency. When we are doing things passively, like driving to work and watching television commercials we are allowing our Alpha state to take care of business for us.
Knowing that
I'll let you in on a little secret...I've recently become addicted to Yoga! It's a great way for a type-A personality like me to unwind, get centered and focus on something other than the next task on my list of to-do's. The added benefit is that I've gained more physical power and strength and an abundance of clarity in all aspects of my life.I've been practicing Yoga now for several months and have been so focused on my movements that I failed to notice there is much to
Oh yeah, I have a beautiful wife, 2 great kids and bills to pay.
Does this sound familiar to you?
Most people have no clue how many people are trying to get their attention until they consciously focus on counting “attention grabbers” in their daily lives. Most adults have become so callused to marketing and advertising that they completely ignore most of it.
Without boring you to death, I’d like to briefly explain how this works…
Our brains have several levels of consciousness. Delta, Theta, Alpha and Beta. Delta is the lowest of our brain wave frequencies and Beta is the fastest. It is commonly believed in the world of brain wave research that we are in all 4 states of consciousness simultaneously. But - and this is the important part - we only observe, or pay attention to one at a time.
For the sake of keeping this relevant to marketing your self storage facility, we’ll discuss the highest two frequencies – Alpha and Beta.
Most of us spend time observing the Alpha and Beta states throughout our lives. It is said that we spend most of our days in the Alpha state of mind. Since it is a lower frequency, I’ll call it a conscious sleep. We can function normally in this state and perform most of our daily actions. Think of it like a personal auto-pilot mechanism.
Have you ever driven to the office and – after you had arrived – thought, “I don’t remember driving to the office today”? At a more basic level, we do things like breathe and walk without actively thinking about performing those actions. This is because our brains are trained to do an amazing number of things without conscious thought!
What happens when a dog or a child runs out in front of your car when you’re in this state? You pay immediate, intense attention to taking a different action than what you’re accustomed to.
In short, when we are actively focusing on something and thinking, we are observing our Beta frequency. When we are doing things passively, like driving to work and watching television commercials we are allowing our Alpha state to take care of business for us.
Knowing tha
Harassment by Non-employees falls under the Hostile Environment category of the federal law that governs harassment and discrimination in the workplace.Hard to believe, but yes the government expects you to protect your employees from outside harassment. Sexual harassment by Non-employees is exactly what it sounds like.Employees, who are harassed by customers, vendors, temp workers, outside contractors, etc. still retain their rights to a harassment-free work
Our brains have several levels of consciousness. Delta, Theta, Alpha and Beta. Delta is the lowest of our brain wave frequencies and Beta is the fastest. It is commonly believed in the world of brain wave research that we are in all 4 states of consciousness simultaneously. But - and this is the important part - we only observe, or pay attention to one at a time.
For the sake of keeping this relevant to marketing your self storage facility, we’ll discuss the highest two frequencies – Alpha and Beta.
Most of us spend time observing the Alpha and Beta states throughout our lives. It is said that we spend most of our days in the Alpha state of mind. Since it is a lower frequency, I’ll call it a conscious sleep. We can function normally in this state and perform most of our daily actions. Think of it like a personal auto-pilot mechanism.
Have you ever driven to the office and – after you had arrived – thought, “I don’t remember driving to the office today”? At a more basic level, we do things like breathe and walk without actively thinking about performing those actions. This is because our brains are trained to do an amazing number of things without conscious thought!
What happens when a dog or a child runs out in front of your car when you’re in this state? You pay immediate, intense attention to taking a different action than what you’re accustomed to.
In short, when we are actively focusing on something and thinking, we are observing our Beta frequency. When we are doing things passively, like driving to work and watching television commercials we are allowing our Alpha state to take care of business for us.
Knowing tha
Have you ever considered your own business plan? Each year, millions of business owners develop or update their business plans to strategically plan for the direction their business grow in the future. As a mortgage professional you may want to consider developing a business plan of your mortgage origination business.When it comes to developing a business plan, you will find that they are not always required. There are some instances where business plans can be optional
Have you ever driven to the office and – after you had arrived – thought, “I don’t remember driving to the office today”? At a more basic level, we do things like breathe and walk without actively thinking about performing those actions. This is because our brains are trained to do an amazing number of things without conscious thought!
What happens when a dog or a child runs out in front of your car when you’re in this state? You pay immediate, intense attention to taking a different action than what you’re accustomed to.
In short, when we are actively focusing on something and thinking, we are observing our Beta frequency. When we are doing things passively, like driving to work and watching television commercials we are allowing our Alpha state to take care of business for us.
Knowing tha
For the past 20 years you have built your business. Your company has become part of your identity. Even when you are not at work, you are working, thinking, planning. You never stop. If you sell you are leaving behind much more than a job. In this article we will discuss some signs that might indicate that it is time to exit your business.1. Late in your working life you are faced with a major capital requirement in order for your company to maintain its competitive positi
What happens when a dog or a child runs out in front of your car when you’re in this state? You pay immediate, intense attention to taking a different action than what you’re accustomed to.
In short, when we are actively focusing on something and thinking, we are observing our Beta frequency. When we are doing things passively, like driving to work and watching television commercials we are allowing our Alpha state to take care of business for us.
Knowing that your potential customers are in Alpha most of the time, the challenge becomes snapping them out of Alpha and into Beta so they’ll listen to or read your advertisement with full attention.
Without doing this, you’re message will be likely be heard or seen, but if they’re not paying attention to it, it might as well fall on deaf ears or blind eyes!
So the first part of cracking the marketing code is called ATTENTION or INTERRUPT.
Getting a person’s full attention is done through another part of the brain called the Reticular Activation System (RAS).
In our next message, we’ll discuss the second part of the marketing code, which is gaining INTEREST or ENGAGING them into your ad. This is every bit as important as getting their attention in the first place. Because, after you’ve interrupted them, you only have a few seconds to keep their attention before they move on to their next interruption.
Copyright 2006 Derek Naylor
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