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  • Answer Upon - IT Marketing: Using Testimonials

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    In IT marketing, testimonials can be a great selling point for your business. In this article, you'll learn how to use testimonials to your fullest advantage.

    Testimonials Give You Credibility

    If you want to have believable, credible testimonials, they have to be real: fully attributed with first name, last name, job title, company name, and at the absolute minimum, a city and state. It shows your prospective clients that you mean business-you're not messing around and these testimonies are real.

    People are a lot more apt to believe your other clients than they are to believe the claims that you make. People believe third parties who don't have a vested interest in this much more than they're going to believe you

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    Testimonials Give You Credibility

    If you want to have believable, credible testimonials, they have to be real: fully attributed with first name, last name, job title, company name, and at the absolute minimum, a city and state. It shows your prospective clients that you mean business-you're not messing around and these testimonies are real.

    People are a lot more apt to believe your other clients than they are to believe the claims that you make. People believe third parties who don't have a vested interest in this much more than they're going to believe yo

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    ed with first name, last name, job title, company name, and at the absolute minimum, a city and state. It shows your prospective clients that you mean business-you're not messing around and these testimonies are real.

    People are a lot more apt to believe your other clients than they are to believe the claims that you make. People believe third parties who don't have a vested interest in this much more than they're going to believe yo

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    ean business-you're not messing around and these testimonies are real.

    People are a lot more apt to believe your other clients than they are to believe the claims that you make. People believe third parties who don't have a vested interest in this much more than they're going to believe yo

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    o believe the claims that you make. People believe third parties who don't have a vested interest in this much more than they're going to believe your own IT marketing and sales copy.

    What Testimonials Should Include

    You want strong benefits-focused testimonials written on your clients' letterhead discussing how your company has helped them over the years. You want specific examples that talk about the return on investment, how reliable and dependable your company has been, what kind of response time you generally show, that you'll always be there for emergencies, that you understand their business needs, and that you work within their budget and time constraints.

    IT Marketing: Getting Testimonials

    How do yo

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