In a life-or-death confrontation nothing changes to your favor until you cause an injury to the other guy. I’m not saying you’ve got to be the first to hit, or even the first to move. But I AM saying to control the outcome you MUST be the first to cause injury!

And the most effective way to use violence as your survival tool? That’s right -- it’s hitting targets on the other guy that result in “objective” injuries. Just so we’re clear:

Both campaigns were won quickly with minimal loss of US life and nominal damage to non-military targets (compared to previous campaigns of this size).

Why? Mainly because of improvements in one major area -- TARGETING. In fact, targeting improved so much over the first Gulf war that battles were often won using far less overall firepower.

The ability to target is a skill highly prized by the military because it ends conflicts quickly -- with better results and less danger to our troops.

Yet the lack of this same element -- targeting -- is one of the major flaws I see in combat sports and martial art training today.

The push to increase speed, power and endurance through various conditioning methods continues to evolve in these disciplines while targeting takes a back seat. Yet nothing gives a combat athlete more return on his speed, power and endurance than improved targeting abilities.

Striking a specific target on your opponent can instantly end a full-contact competition, significantly weaken body parts in a grappling match and dramatically improve scores in “point” fighting.

Still, to truly understand the necessity of targeting, we must explore the realm of life-or-death asocial criminal violence.

In A Life-Or-Death Struggle,
Targeting Isn’t Essential... It’s Critical

When face-to-face with an asocial predator hell bent on using violence against you, your response MUST be immediate and effective. And unquestionably the #1 way to survive unavoidable criminal violence is to be the one “doing” the violence.

In a life-or-death confrontation nothing changes to your favor until you cause an injury to the other guy. I’m not saying you’ve got to be the first to hit, or even the first to move. But I AM saying to control the outcome you MUST be the first to cause injury!

And the most effective way to use violence as your survival tool? That’s right -- it’s hitting targets on the other guy that result in “objective” injuries. Just so we’re clear:

The ability to target is a skill highly prized by the military because it ends conflicts quickly -- with better results and less danger to our troops.

Yet the lack of this same element -- targeting -- is one of the major flaws I see in combat sports and martial art training today.

The push to increase speed, power and endurance through various conditioning methods continues to evolve in these disciplines while targeting takes a back seat. Yet nothing gives a combat athlete more return on his speed, power and endurance than improved targeting abilities.

Striking a specific target on your opponent can instantly end a full-contact competition, significantly weaken body parts in a grappling match and dramatically improve scores in “point” fighting.

Still, to truly understand the necessity of targeting, we must explore the realm of life-or-death asocial criminal violence.

In A Life-Or-Death Struggle,
Targeting Isn’t Essential... It’s Critical

When face-to-face with an asocial predator hell bent on using violence against you, your response MUST be immediate and effective. And unquestionably the #1 way to survive unavoidable criminal violence is to be the one “doing” the violence.

In a life-or-death confrontation nothing changes to your favor until you cause an injury to the other guy. I’m not saying you’ve got to be the first to hit, or even the first to move. But I AM saying to control the outcome you MUST be the first to cause injury!

And the most effective way to use violence as your survival tool? That’s right -- it’s hitting targets on the other guy that result in “objective” injuries. Just so we’re clear:

Striking a specific target on your opponent can instantly end a full-contact competition, significantly weaken body parts in a grappling match and dramatically improve scores in “point” fighting.

Still, to truly understand the necessity of targeting, we must explore the realm of life-or-death asocial criminal violence.

In A Life-Or-Death Struggle,
Targeting Isn’t Essential... It’s Critical

When face-to-face with an asocial predator hell bent on using violence against you, your response MUST be immediate and effective. And unquestionably the #1 way to survive unavoidable criminal violence is to be the one “doing” the violence.

In a life-or-death confrontation nothing changes to your favor until you cause an injury to the other guy. I’m not saying you’ve got to be the first to hit, or even the first to move. But I AM saying to control the outcome you MUST be the first to cause injury!

And the most effective way to use violence as your survival tool? That’s right -- it’s hitting targets on the other guy that result in “objective” injuries. Just so we’re clear:

In A Life-Or-Death Struggle,
Targeting Isn’t Essential... It’s Critical

When face-to-face with an asocial predator hell bent on using violence against you, your response MUST be immediate and effective. And unquestionably the #1 way to survive unavoidable criminal violence is to be the one “doing” the violence.

In a life-or-death confrontation nothing changes to your favor until you cause an injury to the other guy. I’m not saying you’ve got to be the first to hit, or even the first to move. But I AM saying to control the outcome you MUST be the first to cause injury!

And the most effective way to use violence as your survival tool? That’s right -- it’s hitting targets on the other guy that result in “objective” injuries. Just so we’re clear:

In a life-or-death confrontation nothing changes to your favor until you cause an injury to the other guy. I’m not saying you’ve got to be the first to hit, or even the first to move. But I AM saying to control the outcome you MUST be the first to cause injury!

And the most effective way to use violence as your survival tool? That’s right -- it’s hitting targets on the other guy that result in “objective” injuries. Just so we’re clear: an objective injury is one that NO one questions has occurred. It’s like the “linebacker crushing the quarterback’s knee from the side” injury. As you watch the quarterback’s lower leg fold up the ‘wrong way’ -- a la Joe Theisman -- you don’t ask yourself whether or not he’s feeling pain. It doesn’t matter. He’s clearly injured.

And causing injuries is not difficult. There are 73 different areas of the body providing nearly 200 different targets that will result in this type of injury. Deliver just one and your assailant can do nothing but react to the trauma from that injury, giving you another window of opportunity to deliver additional injuries to other target areas. All you do is repeat this sequence until the he’s non-functional and no longer a threat to you.

A Roadmap To
Using Violence As Your Ultimate Survival Tool

Inside the chaos of a violent life-or-death struggle, targeting provides you a clear roadmap, one you can count on every time. It completely negates the need to be bigger, faster or stronger than the other guy. With education in proper targeting of the human body and an understanding of the “no rules” format on the street, you have a perfect opportunity to create injury and destroy an assailant.

Plus, there’s another often overlooked advantage. Often in asocial violence, bigger, stronger and faster criminals are brazen in their attacks on others since they have no real fear of their ‘victims.’ That’s a big mistake and huge opportunity for you.

One of my favorite stories involves a 77-year-old woman who was attacked by two, 30-year-old, 200-pound thugs brandishing weapons. She is a society lady living in a wealthy suburb of London.

As her driver opened her door, the thugs attacked from behind the hedges where they