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    Portfolio, Programme and Project Management Maturity Model - a Guide to Improving Performance
    Improving Performance Using Maturity ModelsThe 1990’s saw a dramatic increase in the number of people with the job title Project Manager as organisations addressed the problem of an ever changing world through Managing by Projects. Many organisations adopted the PRINCE2™ method as a means to gain some consistency of project management approach across
    marketing. I love sharing what I know in the hope it will help another solo-professional be more successful.

    And when I hear that I've made a difference in someone's business and their life, I'm overjoyed.

    So, when I learned to let this passion shine through, to truly market from the heart, it made a huge difference. Not only did marketing become easier, suddenly I didn't feel like I was "selling," and I started getting better results.

    People buy from those they know, like and trust

    Impressions
    Even now, months after it happened, it surprises me when I think about it. No phone call. No heads up. No discussion. As I opened the email from a business associate, checking my messages from an airport lounge, I expected a routine update. Instead, I read a message severing our relationship.What startled me wasn't that this person decided it best to change a business situation. These things happen. It was how s
    One of the things I love most about being a solo-professional is I get to be "me." Now, I do realize that my business is NOT me ... my business coach has made sure of that. 

    And, I do know that's a good thing.

    However, one of the things I've realized over the past year is how important it is to just be me.

    To let my personality come through in my articles, my writing and my marketing.

    It's funny actually, because I get more reaction from my ezine subscribers when I do this. More than when I pose a marketing question or ask for feedback or response to an article.

    If I talk about something personal, people connect and they write to me.

    I was taught this by one of my mentors, Alexandria Brown, The Ezine Queen. She related a story of how when she talked about her kitten, she got all kinds of emails from readers sharing information about their pets.

    So I figured I'd try it. I literally tried the same thing in one issue of my 10stepmarketing Ezine and talked about my dogs. They are after all my "co-workers" since I work out of my home and no one else is around all day.

    What happened?

    Same thing that happened to the Ezine Queen ... I got emails back from readers about their pets. The nice thing was, it actually helped me to connect with more of my readers, too, which was cool.

    The same thing happened when I shared about my new car and my kids. And I started to realize I didn't have to separate me from my work. And that by bringing more of me into it, I was actually connecting with more of my readers.

    What a relief that was for me. I could just be me and I could share more than just marketing tips; I could share about me. And that actually works better than just being the "marketing expert" all the time.

    The other lesson I learned was to let my passion shine through.

    I am one of those people who feels truly blessed to be doing work I love. I love to get up everyday and help my clients with their marketing. I love sharing what I know in the hope it will help another solo-professional be more successful.

    And when I hear that I've made a difference in someone's business and their life, I'm overjoyed.

    So, when I learned to let this passion shine through, to truly market from the heart, it made a huge difference. Not only did marketing become easier, suddenly I didn't feel like I was "selling," and I started getting better results.

    People buy from those they know, like and trust

    The Features of a Wyoming Corporation
    Wyoming is a good place to incorporate.In fact, when you think ‘limited liability company’ you should take off your hat, pause a while and thank Wyoming. That is because in 1977, Wyoming became the first state to pass legislation authorizing the creation of a special kind of Wyoming Corporation: The limited liability company.This was the first LLC legislation in the entire country. It was not until 1982 t
    s. More than when I pose a marketing question or ask for feedback or response to an article.

    If I talk about something personal, people connect and they write to me.

    I was taught this by one of my mentors, Alexandria Brown, The Ezine Queen. She related a story of how when she talked about her kitten, she got all kinds of emails from readers sharing information about their pets.

    So I figured I'd try it. I literally tried the same thing in one issue of my 10stepmarketing Ezine and talked about my dogs. They are after all my "co-workers" since I work out of my home and no one else is around all day.

    What happened?

    Same thing that happened to the Ezine Queen ... I got emails back from readers about their pets. The nice thing was, it actually helped me to connect with more of my readers, too, which was cool.

    The same thing happened when I shared about my new car and my kids. And I started to realize I didn't have to separate me from my work. And that by bringing more of me into it, I was actually connecting with more of my readers.

    What a relief that was for me. I could just be me and I could share more than just marketing tips; I could share about me. And that actually works better than just being the "marketing expert" all the time.

    The other lesson I learned was to let my passion shine through.

    I am one of those people who feels truly blessed to be doing work I love. I love to get up everyday and help my clients with their marketing. I love sharing what I know in the hope it will help another solo-professional be more successful.

    And when I hear that I've made a difference in someone's business and their life, I'm overjoyed.

    So, when I learned to let this passion shine through, to truly market from the heart, it made a huge difference. Not only did marketing become easier, suddenly I didn't feel like I was "selling," and I started getting better results.

    People buy from those they know, like and trust

    Assertive Communication: Learn to Assert Yourself
    Pinpoint your own blocks to assertiveness: fear of disapproval, need to please others, fear of being too masculine or feminine, or the dread of making mistakes.Visualize yourself dealing effectively with a problem situation by considering alternative responses. Do not act hastily or in anger—calm yourself before the confrontation—take a deep breath with eyes closed and concentrate on controlling your temper. Pra
    nd talked about my dogs. They are after all my "co-workers" since I work out of my home and no one else is around all day.

    What happened?

    Same thing that happened to the Ezine Queen ... I got emails back from readers about their pets. The nice thing was, it actually helped me to connect with more of my readers, too, which was cool.

    The same thing happened when I shared about my new car and my kids. And I started to realize I didn't have to separate me from my work. And that by bringing more of me into it, I was actually connecting with more of my readers.

    What a relief that was for me. I could just be me and I could share more than just marketing tips; I could share about me. And that actually works better than just being the "marketing expert" all the time.

    The other lesson I learned was to let my passion shine through.

    I am one of those people who feels truly blessed to be doing work I love. I love to get up everyday and help my clients with their marketing. I love sharing what I know in the hope it will help another solo-professional be more successful.

    And when I hear that I've made a difference in someone's business and their life, I'm overjoyed.

    So, when I learned to let this passion shine through, to truly market from the heart, it made a huge difference. Not only did marketing become easier, suddenly I didn't feel like I was "selling," and I started getting better results.

    People buy from those they know, like and trust

    Inuit Eskimo Soapstone Carvings as Corporate and Cultural Gifts
    One of the unique ways about Canadian organizations is their choice of corporate or cultural gifts. In many cases for both companies doing corporate business and political organizations conducting cultural affairs internationally is the use of Inuit Eskimo soapstone carvings from the Canadian Arctic as gifts. This is especially true for gifts to foreign individuals, organizations or heads of state. In the world of c
    bringing more of me into it, I was actually connecting with more of my readers.

    What a relief that was for me. I could just be me and I could share more than just marketing tips; I could share about me. And that actually works better than just being the "marketing expert" all the time.

    The other lesson I learned was to let my passion shine through.

    I am one of those people who feels truly blessed to be doing work I love. I love to get up everyday and help my clients with their marketing. I love sharing what I know in the hope it will help another solo-professional be more successful.

    And when I hear that I've made a difference in someone's business and their life, I'm overjoyed.

    So, when I learned to let this passion shine through, to truly market from the heart, it made a huge difference. Not only did marketing become easier, suddenly I didn't feel like I was "selling," and I started getting better results.

    People buy from those they know, like and trust

    Creating the Brand YOU
    Understanding Branding for Professional Service ProvidersBranding. We’ve all heard the word. But what does it really mean for professional service providers. Whether you are a doctor, consultant, business coach or financial planner, YOU are the brand. Do you really understand how important YOUR brand is to your marketing strategy and business?What is a Brand?A brand it the way that current and pote
    marketing. I love sharing what I know in the hope it will help another solo-professional be more successful.

    And when I hear that I've made a difference in someone's business and their life, I'm overjoyed.

    So, when I learned to let this passion shine through, to truly market from the heart, it made a huge difference. Not only did marketing become easier, suddenly I didn't feel like I was "selling," and I started getting better results.

    People buy from those they know, like and trust.

    So I guess it stands to reason that if you're authentic, you'll attract people who connect with you and they'll be more likely to like and trust you.

    So while I absolutely believe you need to be professional in your marketing, I also believe it's more important to let your passion and personality shine through than to try and impress people with all your knowledge, experience and credentials.

    Avoid the big words. Just talk to people in plain English about the problems they're facing and how you can help them.

    When they sense you're speaking to them authentically, odds are they'll be more likely to want to do business with you.

    And besides, its more fun to work with people you like!

    Give it a shot.  Just be yourself. You might just be surprised at what happens to your business!

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