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Answer Upon - For Better Marketing Manage Your Activities and Monitor Your Results
The carpet cleaning industry can sometimes be a tough one to profit from. If you don’t know how to go about marketing a carpet cleaning business successfully, you are fighting a losing battle. You need someone who has already proven their success to show you exactly what to do and in such a competitive industry, you won’t find many who are willing to share.Thank goodness ther
I know this sounds simple. And maybe it is. But think of the scientist setting up an experiment. They document and setup all the inputs that go into the experiment. Then they monitor the results. They start with INPUTS and look at RESULTS. They do not start with the results. That would be silly.
I think too many of us forget this because we focus more on
Sick companies have waited, hoping that their nightmare would be over soon. But things often get worse before they get better.It is normal that when a person falls sick, the first thing you do is to see a doctor. Many seriously sick people will have no hesitation to go to the emergency unit of the hospital to get treatment. In companies, the owners and management normally do no
Once I began to understand and believe this concept (with the help of some smart friends) things got a lot easier. And, it has helped me manage my business better, as well as improve our marketing performance.
(Actually this one works well in all areas of life, which is why I like it so much.)
It doesn't matter what you're doing, you only have direct control over what you do. You only have direct control over the actions you engage in.
For example, you can place an advertisement in a newspaper. You can write the copy for the ad. You can tell the ad salesperson how long to run the ad. You can pay for it so it runs. You can do a lot of things that create the advertisement.
But, you cannot make people respond to your ad.
And, when they do respond, you can talk to them. You can help them in any number of ways. But you cannot make them buy from you.
If you're selling a product or service directly, you can decide who to call on, how to call on them, what to say and how to say it. You can manage your actions but you have no direct control over what your prospect or customer will do.
I understand we can influence people with our words and actions. And, in the end, isn't that what marketing is about? But, what I'm talking about here is not indirect influence. What I'm talking about here is direct control over an outcome.
I know this sounds simple. And maybe it is. But think of the scientist setting up an experiment. They document and setup all the inputs that go into the experiment. Then they monitor the results. They start with INPUTS and look at RESULTS. They do not start with the results. That would be silly.
I think too many of us forget this because we focus more on
With so many power tool options on the market today, it can be quite difficult to sort out what you truly need from what you think you need (or want). Whether you’ve been building and woodworking for dozens of years, or are a new homeowner in need of a few power tools to fill your toolbox and complete some minor repairs and projects around the house, the latest such tools can make eve
It doesn't matter what you're doing, you only have direct control over what you do. You only have direct control over the actions you engage in.
For example, you can place an advertisement in a newspaper. You can write the copy for the ad. You can tell the ad salesperson how long to run the ad. You can pay for it so it runs. You can do a lot of things that create the advertisement.
But, you cannot make people respond to your ad.
And, when they do respond, you can talk to them. You can help them in any number of ways. But you cannot make them buy from you.
If you're selling a product or service directly, you can decide who to call on, how to call on them, what to say and how to say it. You can manage your actions but you have no direct control over what your prospect or customer will do.
I understand we can influence people with our words and actions. And, in the end, isn't that what marketing is about? But, what I'm talking about here is not indirect influence. What I'm talking about here is direct control over an outcome.
I know this sounds simple. And maybe it is. But think of the scientist setting up an experiment. They document and setup all the inputs that go into the experiment. Then they monitor the results. They start with INPUTS and look at RESULTS. They do not start with the results. That would be silly.
I think too many of us forget this because we focus more on
I was losing sleep over this, so you can imagine how grave my concern is. The business I was setting up required dedicated effort and since this is my baby I was giving extra attention to it. Now my only area of concern was publicity about the business and I want it to be impeccable, like any business owner. Now there are different methods that are available which I can make use of f
But, you cannot make people respond to your ad.
And, when they do respond, you can talk to them. You can help them in any number of ways. But you cannot make them buy from you.
If you're selling a product or service directly, you can decide who to call on, how to call on them, what to say and how to say it. You can manage your actions but you have no direct control over what your prospect or customer will do.
I understand we can influence people with our words and actions. And, in the end, isn't that what marketing is about? But, what I'm talking about here is not indirect influence. What I'm talking about here is direct control over an outcome.
I know this sounds simple. And maybe it is. But think of the scientist setting up an experiment. They document and setup all the inputs that go into the experiment. Then they monitor the results. They start with INPUTS and look at RESULTS. They do not start with the results. That would be silly.
I think too many of us forget this because we focus more on
I recently received an interesting e-mail from a gentleman in the UK asking if marketing partnerships really work. He had approached a number of potential partners and many expressed interest in forming partnership, yet nothing got done.There seems to be quite a bit of interest right now in marketing partnerships. It is about time. Businesses can set up and implement very succe
I understand we can influence people with our words and actions. And, in the end, isn't that what marketing is about? But, what I'm talking about here is not indirect influence. What I'm talking about here is direct control over an outcome.
I know this sounds simple. And maybe it is. But think of the scientist setting up an experiment. They document and setup all the inputs that go into the experiment. Then they monitor the results. They start with INPUTS and look at RESULTS. They do not start with the results. That would be silly.
I think too many of us forget this because we focus more on
Small businesses have problems of their own. The resources are meagre and the task enormous. But small businesses are the developing blocks that build nations. The government in the UK is committed to make this nation the best place in the world to start and nurture businesses. The Small Business Service (SBS), an agency of the Department of Trade and Industry, envisages an enterprise
I know this sounds simple. And maybe it is. But think of the scientist setting up an experiment. They document and setup all the inputs that go into the experiment. Then they monitor the results. They start with INPUTS and look at RESULTS. They do not start with the results. That would be silly.
I think too many of us forget this because we focus more on results than inputs. (I know I tend to.) If we cannot directly control results then why focus on them so much? Since our activities are the inputs that lead to results and since we do have direct control over our activities, then maybe we're better off if we focus on our activities.
Like my accountant/father says, "focus on selling not on revenue. If you make sales you will have revenue."
So, to make sales, I have to take certain, specific actions. If I do them well people buy from me and we have revenue. If I don't do them well, fewer people will buy from me. But, if I don't do them at all, then no new sales will occur.
Actions lead to results.
As you promote your business (to get more sales) remember this. Plan your actions so you are taking the actions you know lead to sales. It is the quality and quantity of these actions that determine the level of sales they generate.
Monitor your results and then adjust your activities as needed to generate the level of sales you want. But, remember, you don't make sales happen. You take actions that lead to people buying from you.
So, manage your activities and monitor your results. Your business will thank you.
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