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    other rational factors like selection only won 25% of the time. It also means that emotional values like comf
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    The research and field results prove that there are three factors that pull people to respond to a particular business. They are logic, emotion, and both! It has been calculated in a study of 900,000 consumers in 23 markets that:

    • one third chose where to shop based upon emotional factors,

    • one fourth chose based on logical factors,

    • the rest on both.

    What this means is that price and other rational factors like selection only won 25% of the time. It also means that emotional values like comfo

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    If you are a job seeker looking for a new position, or are a college graduate taking that initial step in light of that snappy new colleg
    business. They are logic, emotion, and both! It has been calculated in a study of 900,000 consumers in 23 markets that:

    • one third chose where to shop based upon emotional factors,

    • one fourth chose based on logical factors,

    • the rest on both.

    What this means is that price and other rational factors like selection only won 25% of the time. It also means that emotional values like comf

    Are Employees Really Your Most Precious Asset?
    I have yet to walk into a company during my thirty five years in the industry that didn’t have some form of this statement about the val
    rkets that:

    • one third chose where to shop based upon emotional factors,

    • one fourth chose based on logical factors,

    • the rest on both.

    What this means is that price and other rational factors like selection only won 25% of the time. It also means that emotional values like comf

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    ose based on logical factors,

  • the rest on both.
  • What this means is that price and other rational factors like selection only won 25% of the time. It also means that emotional values like comf

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    other rational factors like selection only won 25% of the time. It also means that emotional values like comfort, safety, convenient location, friendly people, fun, excitement, soft music, etc. only won out 33% of the time! This also means that 42% take both factors into consideration. If you only offer discounts, and your location stinks, your music is as loud, as are your people – you limit yourself to 25% of the potential customer pie.

    Try to keep as much of a balance of safety and comfort with selection and price, as much as you c

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