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  • Answer Upon - In a B2B Environment, How is Lead Generation Different From Telemarketing?

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    There is much confusion in the minds of many B2B orgnaisations - particularly SMEs - about the distinction between lead generation and telemarketing. Many even quite senior business professionals do not understand the distinction and see the two as interchangable terms. This article sets out to try and help clarify this situation and draw a clear distinction between these quite different activities. The article is not an attempt to argue that one
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    the distinction between lead generation and telemarketing. Many even quite senior business professionals do not understand the distinction and see the two as interchangable terms. This article sets out to try and help clarify this situation and draw a clear distinction between these quite different activities. The article is not an attempt to argue that one
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    s professionals do not understand the distinction and see the two as interchangable terms. This article sets out to try and help clarify this situation and draw a clear distinction between these quite different activities. The article is not an attempt to argue that one
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    This article sets out to try and help clarify this situation and draw a clear distinction between these quite different activities. The article is not an attempt to argue that one
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    between these quite different activities. The article is not an attempt to argue that one is better than the other, it simply sets out the main differences between the two activities.

    Lead generation campaigns consist exclusively of business-to-business outbound calling conducted by sales professionals with finely honed presentation and qualification skills and who are highly trained on the products and services they represent. Products an

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