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    Is A Career a Calling or Choice?
    How much of our career path is destiny and how much is free will? In my opinion, it is 50/50. We are given a life map at the beginning of our lives, and there are things we are meant to learn, people we are meant to meet, work we are meant to perform. But many of us are not tuned into ourselves and the signs that are presented to us. We often miss important information, and miss out on those lessons, people, and jobs.The use of free will comes about when we are presented with options. Choices are really curves in our path. We can choose to take the long route, or the quicker, easier route. No path is better, it just impacts how qu
    Low interest rates, for instance, always make for a great headline: Interest Rates Hit Record Low.

    Then all that's left to do is explain how you can help them take advantage of whatever news you've listed. Try combining this approach with one of the other techniques listed for “double differentiation.”

    Idea #4 — Make an Offer
    By offer, I don't mean that old standby, the free consultation. That has about as much chance of making your mailer stand out as I have of winning the Nobel prize for physics. The fr

    Business Innovation - the Value of Work Processes
    Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas wi
    Postcards can enhance your real estate marketing program by generating a response from prospects. But if you don't differentiate your postcards in some way, you're limiting the response you might otherwise enjoy.

    Fortunately, one of the best ways to differentiate your postcards also happens to be one of the easiest. Just add value to them. The greater the value, the greater the response.

    Here then are five ways you might add value to your postcards in order to generate a response.

    Idea #1 — Tip of the Month
    Take what you know about the home-buying or selling process, and break it up into 12 parts. You've just created a tip-of-the-month postcard series.

    Better still, you can use it as a response-generating device. Just tie each month's tip back to your buyer's / seller's guide to evoke a phone call or email.

    For instance: “You'll find more than 35 additional tips in my homebuyer's guide — my free gift to you. Just call or email...”

    Example Here's an example of what the front of your postcard might look like using this technique: view example

    Idea #2 — Showcase Your Performance
    Let's say you're targeting seller's, and you have a history of helping clients sell at or near their full asking prices — and in a short amount of time. Why now showcase this on your postcard? No need to brag or boast ... just be factual:

    “15 homes sold for full asking price in the last year alone.” That sort of thing. You might even show pictures of some of the homes you sold in a remarkably short time for full asking price.

    People believe in what they can see. And sellers want to believe you can help them sell for maximum price in minimum time. Show them your history of doing just that, and you're one step closer to getting that critical phone call or email.

    Idea #3 — Newspaper Style Headline
    Headlines have captivated readers for centuries. We love news. We love to get news when it's hot and happening. Why not use this affinity for headlines and news to capture your prospects attention?

    You'll find headline ideas everywhere. Low interest rates, for instance, always make for a great headline: Interest Rates Hit Record Low.

    Then all that's left to do is explain how you can help them take advantage of whatever news you've listed. Try combining this approach with one of the other techniques listed for “double differentiation.”

    Idea #4 — Make an Offer
    By offer, I don't mean that old standby, the free consultation. That has about as much chance of making your mailer stand out as I have of winning the Nobel prize for physics. The fre

    The Lean Manufacturing Assessment - A Brief Overview
    First off, even a Lean Assessment should be a Value-Adding experience for your company. It's not enough for a couple of consultants to drop-in, take a look around, and then send you a report that tells you what they observed and what to do.Most of the time you'll pay for a Lean Assessment, (though probably at a reduced rate,) so you should still expect some tangible return on your investment beyond a report. Your assessors will be looking for waste. When and where they find waste, in its many forms, and how to eliminate it should be an expected deliverable.The following is a very brief overview of some things you should look for
    /b>
    Take what you know about the home-buying or selling process, and break it up into 12 parts. You've just created a tip-of-the-month postcard series.

    Better still, you can use it as a response-generating device. Just tie each month's tip back to your buyer's / seller's guide to evoke a phone call or email.

    For instance: “You'll find more than 35 additional tips in my homebuyer's guide — my free gift to you. Just call or email...”

    Example Here's an example of what the front of your postcard might look like using this technique: view example

    Idea #2 — Showcase Your Performance
    Let's say you're targeting seller's, and you have a history of helping clients sell at or near their full asking prices — and in a short amount of time. Why now showcase this on your postcard? No need to brag or boast ... just be factual:

    “15 homes sold for full asking price in the last year alone.” That sort of thing. You might even show pictures of some of the homes you sold in a remarkably short time for full asking price.

    People believe in what they can see. And sellers want to believe you can help them sell for maximum price in minimum time. Show them your history of doing just that, and you're one step closer to getting that critical phone call or email.

    Idea #3 — Newspaper Style Headline
    Headlines have captivated readers for centuries. We love news. We love to get news when it's hot and happening. Why not use this affinity for headlines and news to capture your prospects attention?

    You'll find headline ideas everywhere. Low interest rates, for instance, always make for a great headline: Interest Rates Hit Record Low.

    Then all that's left to do is explain how you can help them take advantage of whatever news you've listed. Try combining this approach with one of the other techniques listed for “double differentiation.”

    Idea #4 — Make an Offer
    By offer, I don't mean that old standby, the free consultation. That has about as much chance of making your mailer stand out as I have of winning the Nobel prize for physics. The fr

    The Go Pointer's Guide to Unforced Errors
    All in all, our decision-making equipment is pretty sound. We don’t follow the lead lemming over a cliff. We can’t be fooled into thinking that a 99-cent lure is a meal. We don’t try to catch car fenders with our teeth. Then again, it wasn’t a dog who launched New Coke. So there are a few bugs – little design flaws of the mind – that can have big consequences.People are clinically overoptimistic, for instance, assigning zero probability to events that are merely unlikely (such as a massive iceberg in the path of a really big ship). We see “patterns” in the random movements of stocks the way our ancestors saw bears and hunters in the sca
    e using this technique: view example

    Idea #2 — Showcase Your Performance
    Let's say you're targeting seller's, and you have a history of helping clients sell at or near their full asking prices — and in a short amount of time. Why now showcase this on your postcard? No need to brag or boast ... just be factual:

    “15 homes sold for full asking price in the last year alone.” That sort of thing. You might even show pictures of some of the homes you sold in a remarkably short time for full asking price.

    People believe in what they can see. And sellers want to believe you can help them sell for maximum price in minimum time. Show them your history of doing just that, and you're one step closer to getting that critical phone call or email.

    Idea #3 — Newspaper Style Headline
    Headlines have captivated readers for centuries. We love news. We love to get news when it's hot and happening. Why not use this affinity for headlines and news to capture your prospects attention?

    You'll find headline ideas everywhere. Low interest rates, for instance, always make for a great headline: Interest Rates Hit Record Low.

    Then all that's left to do is explain how you can help them take advantage of whatever news you've listed. Try combining this approach with one of the other techniques listed for “double differentiation.”

    Idea #4 — Make an Offer
    By offer, I don't mean that old standby, the free consultation. That has about as much chance of making your mailer stand out as I have of winning the Nobel prize for physics. The fr

    Textile Printing in India - Traditional Approach
    India is a country of diversities. It is rich in various embroidery techniques and printing techniques. Indian tradition is even rich in paintings and we can see that from the paintings of Ajanta murals and miniature paintings. In ancient times, the art of weaving and dyeing on cotton had been well developed, but it developed on silk later. In the fifth century, floral and geometric designs were popular in India and we can find that from the trade between India and Egypt. India is the first one who introduced the art of dyeing and printing with fast natural colors for the first time. For foreign travelers, indigo dyeing was a mysterious proces
    People believe in what they can see. And sellers want to believe you can help them sell for maximum price in minimum time. Show them your history of doing just that, and you're one step closer to getting that critical phone call or email.

    Idea #3 — Newspaper Style Headline
    Headlines have captivated readers for centuries. We love news. We love to get news when it's hot and happening. Why not use this affinity for headlines and news to capture your prospects attention?

    You'll find headline ideas everywhere. Low interest rates, for instance, always make for a great headline: Interest Rates Hit Record Low.

    Then all that's left to do is explain how you can help them take advantage of whatever news you've listed. Try combining this approach with one of the other techniques listed for “double differentiation.”

    Idea #4 — Make an Offer
    By offer, I don't mean that old standby, the free consultation. That has about as much chance of making your mailer stand out as I have of winning the Nobel prize for physics. The fr

    Low Overhead Business: Big Business Low Cost
    The hardest part about getting into business is the startup capital that you need. Most businesses require a high initial investment that keeps many starting entrepreneurs from being able to get into business in the first place. But, the truly ingenious business ideas are the ones that allow for low startup costs and high potential income.Looking at the many different franchise opportunities, you’ll be able to begin to see what I mean. Subway seems to top the list of best franchise opportunity no matter which list is comparing it. That’s because they have a great marketing package with a rather famous speaker who can boast of losing
    Low interest rates, for instance, always make for a great headline: Interest Rates Hit Record Low.

    Then all that's left to do is explain how you can help them take advantage of whatever news you've listed. Try combining this approach with one of the other techniques listed for “double differentiation.”

    Idea #4 — Make an Offer
    By offer, I don't mean that old standby, the free consultation. That has about as much chance of making your mailer stand out as I have of winning the Nobel prize for physics. The free obligation (a.k.a. the no-obligation consultation) has been worn out so much over the last few decades that it's become virtually meaningless.

    Here's what else is wrong with it (and those who have tested this offer against others will agree with me here). Your prospects expect a free consultation, and they know they're going to get one ... if not from you, then from some other agent or Realtor they'll inevitably stumble across.

    One final problem with the free consultation: Much of the information you’ll share during the consultation can be found on the Internet, if you know where to look.

    And believe me, your prospects know where to look!

    They can view homes online. They can find current interest rates online. And now, with the advent of such websites as HomeValues.com, they can even get a ballpark valuation of their home based on current sales information — and it’s all free.

    The goal here is obvious. You need to strengthen your offer. You need something of value that will give prospects a good reason to call you:

    “Call or email me today, and I'll send you my “First-time Homebuyer's Guide” for free. This 11-page report answers all the questions I've been asked over the years from homebuyers like you. What to look for during a walk-through. How to negotiate. How to prepare financially for the settlement process. Everything is covered in detail (and in plain language). Call today for your free copy!”

    And remember, the offer and the response are directly proportional. Want more response? Put more value into your offer. It really is that simple.

    Idea #5 — Testimonial
    Genuine testimonials carry more power than anything the marketer (you) can say or write. When the testimonial comes from a known source, like a neighbor, that power is increased tenfold.

    Here's an easy but effective formula:

    1. Place a testimonial at the top of your piece, in headline fashion.

    2. Follow up with your message, giving specifics of the transaction — the number of interested buyers that came through, the time it took to get a contract (or other releva

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