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  • Answer Upon - Montecito Real Estate from 2000 to 2005 for the First 10 Months of Each Year

    Trade Show Booth Staff Training
    Seasoned exhibitors know that one of the more important elements in making your trade show investment a success is proper training of the booth staff. In order to project a concise and consistent message at the show, everyone working the show needs to be able to "walk the talk". It's a good idea to have several short sessions with your booth staff before, during and aft
    d escrow. The median sales price at that time stayed pretty close to the 2001 level coming in at $1.72 million. The number of listings was 328 year to date for 2002 with a median list price of $2.25 million. That means from 2001 to 2002 sales and prices were increasing marginally.

    In Montecit

    S.W.O.T. Your Competition
    One of the first things I like to do with a new client is to go through a process called SWOT Analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. SWOT Analysis is a technique business owners can use to evaluate areas within their operation that can be leveraged for competitive gain or focused upon to improve the business.When you
    There’s been a lot written and said about how the numbers of Montecito Real Estate sales are off when you compare them to 2004. Since it’s always a good idea to stand back and get a little perspective to see where we’ve been I thought I’d go back to 2000 and look at each subsequent year to today.

    Okay, so looking at Montecito Real Estate for 2000 from Jan. 1 through October 31 we see 196 sales with a median price of $1.54 million. The number of listings for the same time period was 282 with a median list price of $1.745. This means that the median sales price was about $200,000 below that of the median list price.

    For 2001 for the same time period sales were slightly slower with 145 properties closing escrow from 1/1 to 10/31. The median sales price was up ever so slightly to $1.565 million. The number of homes that came on the market for that time period was 335 with a median list price of $2.08. this means that the expectations of the sellers in 2001 increased but buyers restrained that enthusiasm keeping the selling prices almost flat from ’00 to ’01.

    So what happened in 2002 as far as sales were concerned? From 1/1 to 10/31 there were 183 houses that closed escrow. The median sales price at that time stayed pretty close to the 2001 level coming in at $1.72 million. The number of listings was 328 year to date for 2002 with a median list price of $2.25 million. That means from 2001 to 2002 sales and prices were increasing marginally.

    In Montecito

    Dear Customer: I'm Here To Listen!
    A few years ago, a Fortune 500 company struck gold with a marketing theme.It was simple, direct, and it created a competitive advantage. Ads that the company ran said:“We understand the importance of LISTENING.”I happened to be a consultant to the company at the peak of this campaign, and I knew it was committed to walking the walk, not just talking
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    Okay, so looking at Montecito Real Estate for 2000 from Jan. 1 through October 31 we see 196 sales with a median price of $1.54 million. The number of listings for the same time period was 282 with a median list price of $1.745. This means that the median sales price was about $200,000 below that of the median list price.

    For 2001 for the same time period sales were slightly slower with 145 properties closing escrow from 1/1 to 10/31. The median sales price was up ever so slightly to $1.565 million. The number of homes that came on the market for that time period was 335 with a median list price of $2.08. this means that the expectations of the sellers in 2001 increased but buyers restrained that enthusiasm keeping the selling prices almost flat from ’00 to ’01.

    So what happened in 2002 as far as sales were concerned? From 1/1 to 10/31 there were 183 houses that closed escrow. The median sales price at that time stayed pretty close to the 2001 level coming in at $1.72 million. The number of listings was 328 year to date for 2002 with a median list price of $2.25 million. That means from 2001 to 2002 sales and prices were increasing marginally.

    In Montecit

    Entrepreneurs: Benefits vs. Features-Know the Difference!
    Entrepreneurs know their business. They know their product, their service. Many of them write creative Web sites. But, one thing they are not as adept at is promotional copy.It's not the book, it's the hook! It's not the beautiful Web site, it's the one with benefit-driven headlines that lead your visitor straight to your sales message. What you say outside the b
    hat of the median list price.

    For 2001 for the same time period sales were slightly slower with 145 properties closing escrow from 1/1 to 10/31. The median sales price was up ever so slightly to $1.565 million. The number of homes that came on the market for that time period was 335 with a median list price of $2.08. this means that the expectations of the sellers in 2001 increased but buyers restrained that enthusiasm keeping the selling prices almost flat from ’00 to ’01.

    So what happened in 2002 as far as sales were concerned? From 1/1 to 10/31 there were 183 houses that closed escrow. The median sales price at that time stayed pretty close to the 2001 level coming in at $1.72 million. The number of listings was 328 year to date for 2002 with a median list price of $2.25 million. That means from 2001 to 2002 sales and prices were increasing marginally.

    In Montecit

    Customer Rewards
    The idea of a customer reward program is to first get customers interested in your product. That is often achieved by introductory incentives. These incentives might be the lure of free car wash to the first fifty people to pump gas at the new gas station at the corner of East and Vine St. Or it could be a credit card promising not to charge interest on the new card fo
    dian list price of $2.08. this means that the expectations of the sellers in 2001 increased but buyers restrained that enthusiasm keeping the selling prices almost flat from ’00 to ’01.

    So what happened in 2002 as far as sales were concerned? From 1/1 to 10/31 there were 183 houses that closed escrow. The median sales price at that time stayed pretty close to the 2001 level coming in at $1.72 million. The number of listings was 328 year to date for 2002 with a median list price of $2.25 million. That means from 2001 to 2002 sales and prices were increasing marginally.

    In Montecit

    3 Special Benefits Every Customer Wants
    Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all 3.1. Fast ResultsProspective customers may take a long time deciding whether or not they will buy from you. But once they decide to buy, they expect instant results
    d escrow. The median sales price at that time stayed pretty close to the 2001 level coming in at $1.72 million. The number of listings was 328 year to date for 2002 with a median list price of $2.25 million. That means from 2001 to 2002 sales and prices were increasing marginally.

    In Montecito Real Estate for 2003 the number of sales dipped slightly to 166 while the median sales price rose again to $1.92 million. The numbers of listings for that time period were up slightly at 339 and the median list price was about where it was in 2002 with a slight rise to $2.61 million.

    Moving into 2004 what happened? Well in 2004 at that time we had 175 sales with a median sales price of $2.39 million. So sales inched up from the previous year but the sales price moved up dramatically. On the listing side 312 properties came on the market and the median asking price zoomed up to $2.92 million. So both the sales and particularly the listing prices moved up.

    Now in 2005 where are we with Montecito Real Estate? Well sales are up by 4 from 2004 for a total of 179 and the median sales price is only slightly ahead at $2.58. The numbers of listings are off to 43 for a total of 269 and the median list price is up to $3.1.

    So looking back from 2000 to 2005 we had 196, 145, 183, 166 and 175 sales respectively. This is really a pretty remarkable example of stability. The median sales price from 2000 to 2005 went, $1.54, $1.565, $1.72, $2.39 to $2.58 with the big jump comi

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