Getting your brand in the door One of the big reasons I believe in email as a marketing or branding tactic is because it supports visual recognition. Certainly content is imp

So why have I recently talked clients out of using e-letters for their businesses? Because e-letters are not a quick fix solution. They should be one tactic in an established marketing strategy.

Have a marketing plan If you don’t know where you’re going and what you’ll say when you get there, don’t bother communicating. You need to have your company’s branding messages developed.

• Mission – The basis for your brand is what your company provides to customers and why should they care.
• Visual elements – Logo, identity, tagline, colors. All the graphic elements that stimulate customer recognition and support your Mission.
• Message planning – The marketing messages you want to focus on for the next 12 – 24 months.
• Tactics – The specific action points that will communicate your brand and message.

Getting your brand in the door One of the big reasons I believe in email as a marketing or branding tactic is because it supports visual recognition. Certainly content is impo

Using Niche Markets to Write Successful Sales Letters
Maybe you've written dozens of sales letters for your business, or maybe you are just starting to work on your very first sales letter. Whatever the case, keeping abreast of the information needed to craft a successful sales letter is the key to creating letters that make sales. If you already know that you need to introduce your product or service, outline the features and benefits, compare your product or service to your competitor's, and convince customers to make a purchase, you're doing well. But there is another technique that can be used to develop more successful sales letters. It's called niche marketing.Niche marketing is a more focused form
ry month and we receive additional work because of contacts made through our e-letters. Developing e-letters is part of our client services.

So why have I recently talked clients out of using e-letters for their businesses? Because e-letters are not a quick fix solution. They should be one tactic in an established marketing strategy.

Have a marketing plan If you don’t know where you’re going and what you’ll say when you get there, don’t bother communicating. You need to have your company’s branding messages developed.

• Mission – The basis for your brand is what your company provides to customers and why should they care.
• Visual elements – Logo, identity, tagline, colors. All the graphic elements that stimulate customer recognition and support your Mission.
• Message planning – The marketing messages you want to focus on for the next 12 – 24 months.
• Tactics – The specific action points that will communicate your brand and message.

Getting your brand in the door One of the big reasons I believe in email as a marketing or branding tactic is because it supports visual recognition. Certainly content is imp

Tired Of Business Opportunities That Do Not Deliver What They Promise
So if you are tired of all the scams and business opportunities that do not deliver what they promise, or this is your first time and don’t know where to start then you are in luck.We have reviewed the top selling programs on the Internet today. You will find reviews of the top 3 opportunities that actually work. The key to earning money online is knowing how and where to start. Without the right starting point you will waste precious time and a ton of money. The products reviewed guarantee your online success, all you have to do is read them and follow their expert advice! We have done our hard-work, now it is your chance to grab them. Still thinkin
actic in an established marketing strategy.

Have a marketing plan If you don’t know where you’re going and what you’ll say when you get there, don’t bother communicating. You need to have your company’s branding messages developed.

• Mission – The basis for your brand is what your company provides to customers and why should they care.
• Visual elements – Logo, identity, tagline, colors. All the graphic elements that stimulate customer recognition and support your Mission.
• Message planning – The marketing messages you want to focus on for the next 12 – 24 months.
• Tactics – The specific action points that will communicate your brand and message.

Getting your brand in the door One of the big reasons I believe in email as a marketing or branding tactic is because it supports visual recognition. Certainly content is imp

Information as a Competitive Advantage – Part 2: Creation of Customer Value
Customer information categoriesThe following information categories form a frame of good understanding of the Customer.Customer behavior:• Products and services that are purchased• Product portfolio, product versions, supplementary services, product features• Recency and frequency of purchases, monetary value of transactions• usage characteristics of a continuity service (e.g. a credit card or a telephone subscription)• Share of wallet spend with the business and with competitionCustomer interaction history:Service calls, complaints, campaign offer contacts and customer reactionsCustomer
your company provides to customers and why should they care.
• Visual elements – Logo, identity, tagline, colors. All the graphic elements that stimulate customer recognition and support your Mission.
• Message planning – The marketing messages you want to focus on for the next 12 – 24 months.
• Tactics – The specific action points that will communicate your brand and message.

Getting your brand in the door One of the big reasons I believe in email as a marketing or branding tactic is because it supports visual recognition. Certainly content is imp

Myths And Mysteries Of Taking Minutes
Minute taking has changed over the years. The requirements and expectations of the 21st century are very different from the expectations even 10, but certainly 20 and 30 years ago. Here are some points for you to consider about minutes and taking minutes.• Minutes are written for people who were at the meeting, not for people who were not! They are not designed to be a story to tell everyone who was not at the meeting, what went on. It may be smart to publish the key decisions but that is all.• Around 60% - 70% of the minute taker's work is done before the meeting begins. Most but not all of this work is in the preparation of the agenda. The ag
– 24 months.
• Tactics – The specific action points that will communicate your brand and message.

Getting your brand in the door One of the big reasons I believe in email as a marketing or branding tactic is because it supports visual recognition. Certainly content is important, but recognition allows the receiver to acknowledge the brand and let the message in. Let’s give it a quick test right now. Think about Coca Cola. Unless you have never seen their logo, chances are that right now you are visualizing the white script on red background. You let the brand in immediately and now you’re ready for the message.

Well-executed e-letters work the same way. Your letter’s identity is the first image your readers will see and a positive reaction gets you in the door to tell your story. Maximize that opportunity:

• Consistently use a masthead, including e-letter name that immediately connects clients to your company identity.
• Use photography and other graphic elements to create excitement. A picture is still worth a thousand words!
• Design a layout that is appealing and a format for articles that’s easy on the eyes. Font type and size as well as colors used are a major issue in viewing any written Internet communication. Take various systems into account and test on as many as you can until you are sure your e-letter will display equally well on most servers.
• Follow all the rules. Read the Can-Spam Act and use onl