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Answer Upon - Capture Clients With Words That 'Hook' And Graphics That 'Kick!'
Only fools and dead people have no worries. Human nature being what it is, all of us worry about money. We worry about money when we have too little, when we have enough and when we have extra. But not everyone worries equally.Those who worry well about money are relatively stress free when it comes to money management, no matter whether the concerns are about too little money or how to best manage adequate and surplus funds. Those who do not know how to worry about money are nervous wrecks and consider finances to be a headache producer.I suggest three rules of thumb about how to hand
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it off, you import a needed graphic from a website and send your file to the printers. Ouch! The resulting graphics looks b
In the case of a new business the amount will be written in the cash column if the cash is introduced and in the bank column if it is directly deposited in the bank with the words, "To Capital Account" on the debit-side of the cash book. In the case of a continuing business the opening balances are written as "To Balance b/d" Receipt side of the cash book. (Dr. Side)It is used to record all receipts both in cash and by cheques as also to record the discount allowed to our debtors while receiving the payment. Cash receipts are entered in the cash column whereas amounts received by cheques are e
As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills.
Your ongoing challenge is learning to do a little more to get a lot better results--quickly and painlessly.
How can you improve them? What Techniques Can You Apply NOW?
Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.
#1 Develop a brand identity and stick with it
Branding is an all-encompassing concept that brings together your business's product mix, pricing, ambience, promotions, identity, and much more. From a graphics point of view, it's your logo, stationery, business card, website, and flyers that create a graphic personality. Your descriptive tag line bonds these pieces with added pizzazz. Think about familiar brands like Nike's. You know what it offers instantly when you see the logo (the Nike swoosh) and tag line (Just Do It!). You want that kind of instant recognition for your company.
The results? Your messages get noticed because you've built credibility and recognition into your brand through consistent use of graphic identity techniques.
#2 "Hook" customers with persuasive writing and a "call to action"
Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to action in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It Now."
The results? The whole point is to encourage your prospects to take action! Whether it's to send an email or pick up the phone and call you, using precision wordsmithing persuades your prospects to take action...now!
#3 Use digital photography and illustrations to add "kick" to your marketing pieces
A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations -- so much easier with Internet resources galore to choose from.
A few quick tips:
- Place your strongest image in the top half of the page where it will get the best visibility.
- Using one large picture makes a stronger impression than several smaller ones.
- Group several small pictures so they collectively form a single element.
- Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it off, you import a needed graphic from a website and send your file to the printers. Ouch! The resulting graphics looks bl
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE sales takes much dedication, persistence and especially patience. Not to mention planning & money!See the unfortunate part is that people give up. Not only do they give up but they usually give up right before they succeed. I have a friend who's tried 4 times to start a roofing business and keep it going. I a
The results? Your messages get noticed because you've built credibility and recognition into your brand through consistent use of graphic identity techniques.
#2 "Hook" customers with persuasive writing and a "call to action"
Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to action in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It Now."
The results? The whole point is to encourage your prospects to take action! Whether it's to send an email or pick up the phone and call you, using precision wordsmithing persuades your prospects to take action...now!
#3 Use digital photography and illustrations to add "kick" to your marketing pieces
A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations -- so much easier with Internet resources galore to choose from.
A few quick tips:
- Place your strongest image in the top half of the page where it will get the best visibility.
- Using one large picture makes a stronger impression than several smaller ones.
- Group several small pictures so they collectively form a single element.
- Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it off, you import a needed graphic from a website and send your file to the printers. Ouch! The resulting graphics looks b
Did any of you hear? Beginning now you are only able to park at the work parking lot if you purchase the product being produced by your company. If you buy from the competitor you must park across the street. Obviously I am joking about this, unless you work for Ford.http://money.cnn.com/2006/01/27/news/companies/ford_parkinglot/index.htmI have written an article in the past about GM and their issues and I should have really included Ford in there as well. Since writing the GM articl
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It Now."
The results? The whole point is to encourage your prospects to take action! Whether it's to send an email or pick up the phone and call you, using precision wordsmithing persuades your prospects to take action...now!
#3 Use digital photography and illustrations to add "kick" to your marketing pieces
A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations -- so much easier with Internet resources galore to choose from.
A few quick tips:
- Place your strongest image in the top half of the page where it will get the best visibility.
- Using one large picture makes a stronger impression than several smaller ones.
- Group several small pictures so they collectively form a single element.
- Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it off, you import a needed graphic from a website and send your file to the printers. Ouch! The resulting graphics looks b
Have you had a discussion with your employee where, theoretically, you and your employee agreed on a corrective course of action? Did your employee's behavior or work improve? If so, that's great. Everything's back on track.I will mention that this step is the only one I may leave out of the escalation process, depending upon the situation. I'm putting it in here so you can choose to use it or not … and understand the reasons why you would or wouldn't use it.If your employee's behavior did NOT improve, or improved briefly before sliding back into the negative behavior, then you need to
#3 Use digital photography and illustrations to add "kick" to your marketing pieces
A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations -- so much easier with Internet resources galore to choose from.
A few quick tips:
- Place your strongest image in the top half of the page where it will get the best visibility.
- Using one large picture makes a stronger impression than several smaller ones.
- Group several small pictures so they collectively form a single element.
- Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it off, you import a needed graphic from a website and send your file to the printers. Ouch! The resulting graphics looks b
For those of us who have lived in the trenches of a busy customer support environment, hanging up from a support call will instantly zap you with another if your company is using ACD (automated call distribution) technology. If you're a power support resource, your phone is going to be the one ringing the most because the ACD is continuously detecting your availability. Managers love this approach because it ensures productivity and optimizes time...but what about the expense?Well, move over telephony-based ACD systems - out with the old and in with the new. Web-based ACD technology is taking
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it off, you import a needed graphic from a website and send your file to the printers. Ouch! The resulting graphics looks blotchy and amateur in print. What went wrong? Graphic file formats for the Internet (72 dpi, low-resolution JPG and GIF) and file formats for offset printing (300 dpi, high-resolution TIF and EPS) are totally different animals. In this case, you've used the wrong file format and resolution for your purpose.
The results? Choosing the right file formats gives you a professional-looking document with clear images and the quality you want.
Start using these five easy techniques to add pizzazz and personality to your marketing pieces now, and you will "hook" new clients immediately.
© Karen Saunders 2005
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