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Answer Upon - Marketing Your Business: Make Your Promotional Tools Work Smarter
If you are looking at selling your existing business and buying another one, you may seek brokerage services from a reputed broker. They offer such services for certain fees that depend on the final sale or purchase price of the business and its size. Besides fixed fees, some brokers also take commissions from their clients. If the transaction is considerably large, the scope of negotiating commission rates with the broker increases.There are various types of brokers engaged in varied services. Some offer merger solutions and others specialize in acquisitions. There are others, who deal in the stock market for providing attractive stock options to the investors. We will, however, discuss the first two categories of brokers in this article, since we are looking into sale and purchase of businesses.When do you Need Brokerage?Brokerage services may not be necessary if you are dealing with a known person. Moreover, if you are doing mergers and acquisitions within the industry you are currently operating in, you may not need brokerage, as you know the in-and-out the particular industry. However, if you are planning diversification into some other industry, obtaining services of a broker is a must.Brokers not only offer you good solutions for effective mergers and acquisitions, but also help you in negotiating the price of deal, taking it one step ahead towards completion. If the deal that you targeted does not go through, the brokers help you get other deals with their contacts, which could prove very advantageous. The best thing about such services is that you can hook a big company to buy a small project through the brokers. Many brokers deal only with small businesses. You can obtain their contact details very easily online or from the local chamber for commerce.Choose your Broker Carefully:Sele
As businesses grow, lots of things tend to change. In practice, you’ll find that most information is dynamic and unstable. In other words, you may change addresses, phone numbers, office locations, and add employees. If you print a client list, you will want to update that immediately after winning a prestigious new account. I don’t want to be negative, but sometimes you must sever relationships that are reflected in a client list as well. If someone doesn’t pay you, I suggest that you “disown” them from your list. Obviously, you had the misfortune of servicing a deadbeat company. Even though you were the victim, you just don’t want your good name associated in any way with someone else’s bad name.
When it comes down to it, I have found that one of the few things that will tend to be stable is a company name, and a logo. You might note that there are exceptions to this rule, too. If you are planning to evolve from a sole proprietorship and later incorporate, you need to factor that in to your printing plans. If your name and logo fail due to reasons of marketing appeal, and you need to realign or otherwise reinvent your busines
As product life cycles continue to shorten and the rate of technology diffusion increases, the strategic importance of alliances to international firms rises. This strategic phenomenon has impelled firms to seek alliances across borders and cultures. However, these alliances are confronted by many problems arising from differences in national culture, organizational culture, core competencies, and strategic objectives.Recently Fortune 7, an American company in the food and apparel industry began expansion into the Chinese and African market for the first time. Certainly, one of the aims is expressing those humanistic and community centered values they express in America. Similar to many multinational corporations, top management had very limited awareness of how to reach the aim and how to use these new culture as a source of competitive advantage. To conceptualize culture, we employ Schwartz and Bilsky's theory of the universal structure of values. This theory suggests that there are three universal human requirements: biological-based needs, social interaction requirements, and institutional demands for group protection. These three requirements "preexist any individual" and therefore can be used to conceptually organize human values, or define, what the authors refer to as the "structure" of human values that is common for all cultures. According to this theory, the structure of values is based on end states or modes of behavior, individual, collective, or mixed interests, and motivational domains.Motivational domains are specific types of motivational concerns that the various values express. While national groups may attach different levels of importance on particular values, the values themselves generally appear to reflect the same motivational domains across these groups. In summary, the values structure remains
Rule-of-Thumb: The More You Print, the Lower the Cost
Let’s start with an easy concept: the more copies of an item that you print, the cheaper each individual copy becomes (rule-of-thumb, but of course there are exceptions). I’ll use an extreme example, just to help you get your critical thinking cap on and creative juices flowing. Suppose that you hire a designer to create some business identity basics for your new company, e.g., a logo and some basic stationery items. Within the trade, there are guidebooks listing the going rates for these services among professional firms and designers. However, you will find wide variation these days. This is because a desktop computer, the right software, and enough talent can enable a designer who is less established, cheaper, and yet just as capable quality-wise to do a bang-up job for a client.
If you care to check out the story of the famous Nike “SWOOSH” logo on the company’s Web site, it serves as an example of what I mean by “bang-up job” and “cheaper.” Its designer, Caroline Davidson, was a student who met Nike’s founder, Phil Knight, while he was teaching an accounting class at Portland State University. When she delivered the logo in 1971, she was paid $35.00. To Phil Knight’s credit, after Nike took off, he hired Caroline for many more projects and eventually rewarded her with an undisclosed amount of stock in the company as well as other forms of praise and acknowledgement. (I admire an entrepreneur or anyone who is loyal; when I read this part of the story I was really impressed.)
We’ll use a $75.00 amount for a logo in this example (we can assume there has been some inflation). And, we’ll make this a two-color printing job. On a small printing press, an ink reservoir will be filled with the first color, the first “pass” on the paper will be run, and then the same thing will happen again with the next color and a second pass of the paper through the printing press. If you have ever painted anything with a two-color design such as walls with a different trim color, perhaps around your house, you will immediately recognize what I mean when I say that cleaning up the mess in between can be a chore if you are using some of the same tools. You have to clean those tools thoroughly, or you’re going to contaminate your original colors. I’ve just alluded to the printer’s problem. Each color requires a “wash up” and ink changeover procedure.
I’ll suggest that each ink color change is $35.00. So far we’ve spent $145—still no stationery has been printed. We can now add the cost of paper; we’ll make it $20. Of course, the printer is going to have some overhead costs; we’ll call that another $20. Although my prices are hypothetical, if you actually tried this you’d find that I’m not that far out of the ballpark, by the way. We’ve spent $185.00, and no stationery has been printed.
Now, since I told you this would be extreme example to illustrate my point, let’s suppose that we print just one sheet of stationery: that sheet will cost $185.00. At that price, it should be fit for a king! After you recover from the sticker-shock that I’ve just subjected you to, let’s look at what happens when we increase the quantity. If we paid to run the press for half an hour for, say, $15.00, we’ve now spent $200.00 total. During that half an hour, we could print 1000 sheets of stationery (we already figured in paper cost, above). This would amount to a unit cost of twenty cents per sheet.
At the above rates, we could add $80.00 for another 4000 sheets of paper and $60.00 for labor, and we’d have 5000 sheets of stationery for $320.00; that means each sheet of printed stationery is now just over six cents, or less than one-third the unit cost of printing 1000 sheets (which is a typical small business order). Wow!—what a difference.
The Concept of Time and Information Instability
Here’s another rule-of-thumb: If you print it, something will change. You will change some things voluntarily, perhaps. If you add a new toll-free telephone number because your business is growing, that’s great; however, now your business cards and stationery are out of date. In some cases, information will change without your knowledge or consent. If you live in a high growth geographical area, you may find that telephone area codes are changed. You’ll get a friendly, conciliatory letter from the phone company, which ends with bad news: “tough.” Next, your friendly postal service will notify you of a zip code change. Surprise—you need new materials. I have personally received these types of notices, and they are not pleasant news. For small business owners, these notices really have a sting to them.
As businesses grow, lots of things tend to change. In practice, you’ll find that most information is dynamic and unstable. In other words, you may change addresses, phone numbers, office locations, and add employees. If you print a client list, you will want to update that immediately after winning a prestigious new account. I don’t want to be negative, but sometimes you must sever relationships that are reflected in a client list as well. If someone doesn’t pay you, I suggest that you “disown” them from your list. Obviously, you had the misfortune of servicing a deadbeat company. Even though you were the victim, you just don’t want your good name associated in any way with someone else’s bad name.
When it comes down to it, I have found that one of the few things that will tend to be stable is a company name, and a logo. You might note that there are exceptions to this rule, too. If you are planning to evolve from a sole proprietorship and later incorporate, you need to factor that in to your printing plans. If your name and logo fail due to reasons of marketing appeal, and you need to realign or otherwise reinvent your business
Access Part I of the article by visiting my Small Business Branding Blog.Although Jane was nodding in agreement during my entire rant, I sensed she still needed more convincing to fully understand what to do after your brand is developed.Let me share some background...After going through my brand design process, we determined Jane's market position as a 'Life Coach' was much too vague and didn't speak to her true passion of helping people let go of their past in order to embrace their future.In a few short weeks of assessments, soul searching and refocusing, we repositioned her practice to emphasize her process, which serves as a conduit between the anchor of your past, and the door to your future.Although Jane had begun to fill her calendar with appointments, and recently created her first wait list, she wasn't enjoying the process of growing her practice. The time and freedom she expected as a small business owner didn't exist.Instead, she was in her office five days a week, working with clients six to eight hours each day (with all her admin work being completed after hours) and by weeks end, is completely exhausted.Caffeinated CoachingOur private coaching day started with a cup of java delivered to us at my offsite training facility, where I began my rant about designing a relational business model to meet the need for a sense of community that exists in today's economy.You see although Jane had no problem paying the bills, with some money tucked aside for a rainy day, she was operating her business with an outdated model. The trading time for money blueprint, which is not an uncommon model in the coaching and consulting business.When I said, "Jane, imagine ca
If you care to check out the story of the famous Nike “SWOOSH” logo on the company’s Web site, it serves as an example of what I mean by “bang-up job” and “cheaper.” Its designer, Caroline Davidson, was a student who met Nike’s founder, Phil Knight, while he was teaching an accounting class at Portland State University. When she delivered the logo in 1971, she was paid $35.00. To Phil Knight’s credit, after Nike took off, he hired Caroline for many more projects and eventually rewarded her with an undisclosed amount of stock in the company as well as other forms of praise and acknowledgement. (I admire an entrepreneur or anyone who is loyal; when I read this part of the story I was really impressed.)
We’ll use a $75.00 amount for a logo in this example (we can assume there has been some inflation). And, we’ll make this a two-color printing job. On a small printing press, an ink reservoir will be filled with the first color, the first “pass” on the paper will be run, and then the same thing will happen again with the next color and a second pass of the paper through the printing press. If you have ever painted anything with a two-color design such as walls with a different trim color, perhaps around your house, you will immediately recognize what I mean when I say that cleaning up the mess in between can be a chore if you are using some of the same tools. You have to clean those tools thoroughly, or you’re going to contaminate your original colors. I’ve just alluded to the printer’s problem. Each color requires a “wash up” and ink changeover procedure.
I’ll suggest that each ink color change is $35.00. So far we’ve spent $145—still no stationery has been printed. We can now add the cost of paper; we’ll make it $20. Of course, the printer is going to have some overhead costs; we’ll call that another $20. Although my prices are hypothetical, if you actually tried this you’d find that I’m not that far out of the ballpark, by the way. We’ve spent $185.00, and no stationery has been printed.
Now, since I told you this would be extreme example to illustrate my point, let’s suppose that we print just one sheet of stationery: that sheet will cost $185.00. At that price, it should be fit for a king! After you recover from the sticker-shock that I’ve just subjected you to, let’s look at what happens when we increase the quantity. If we paid to run the press for half an hour for, say, $15.00, we’ve now spent $200.00 total. During that half an hour, we could print 1000 sheets of stationery (we already figured in paper cost, above). This would amount to a unit cost of twenty cents per sheet.
At the above rates, we could add $80.00 for another 4000 sheets of paper and $60.00 for labor, and we’d have 5000 sheets of stationery for $320.00; that means each sheet of printed stationery is now just over six cents, or less than one-third the unit cost of printing 1000 sheets (which is a typical small business order). Wow!—what a difference.
The Concept of Time and Information Instability
Here’s another rule-of-thumb: If you print it, something will change. You will change some things voluntarily, perhaps. If you add a new toll-free telephone number because your business is growing, that’s great; however, now your business cards and stationery are out of date. In some cases, information will change without your knowledge or consent. If you live in a high growth geographical area, you may find that telephone area codes are changed. You’ll get a friendly, conciliatory letter from the phone company, which ends with bad news: “tough.” Next, your friendly postal service will notify you of a zip code change. Surprise—you need new materials. I have personally received these types of notices, and they are not pleasant news. For small business owners, these notices really have a sting to them.
As businesses grow, lots of things tend to change. In practice, you’ll find that most information is dynamic and unstable. In other words, you may change addresses, phone numbers, office locations, and add employees. If you print a client list, you will want to update that immediately after winning a prestigious new account. I don’t want to be negative, but sometimes you must sever relationships that are reflected in a client list as well. If someone doesn’t pay you, I suggest that you “disown” them from your list. Obviously, you had the misfortune of servicing a deadbeat company. Even though you were the victim, you just don’t want your good name associated in any way with someone else’s bad name.
When it comes down to it, I have found that one of the few things that will tend to be stable is a company name, and a logo. You might note that there are exceptions to this rule, too. If you are planning to evolve from a sole proprietorship and later incorporate, you need to factor that in to your printing plans. If your name and logo fail due to reasons of marketing appeal, and you need to realign or otherwise reinvent your busines
So, you've beaten all the odds and you've gotten into advertising as a creative.Why even ask if ad agency creative can refuse certain projects? Why bring the party down? Because it's very important that you know...before you do.The first few weeks are exciting as you're toiling away on 'real' projects as opposed to the months you spent working on your portfolio. And you're thrilled to be working side by side with people who have names that you actually KNOW! It's a rush, no doubt.But suddenly a new creative brief comes up, or a new business pitch surfaces...and it's for CIGARETTES. Ewwew. Cigarettes. You know they harm people. You know what they do to unborn fetuses and to people breathing it in second hand.You don't want to work on it. Now the question is what do you do about it?Here's what usually happens...you can go to your Creative Director and take a firm stand and flat out refuse to work on those dreaded cigarettes...and he or she will probably give you the pass. I say probably...because not all agencies are alike.But here's what REALLY happens.The second you refuse to work on a product (not a brand, a product) a bell goes off. You've just put yourself on the radar screen, in a decidedly negative way. You'll called immediate attention to yourself as 'that creative.'Now you will be scrutinized much harsher than the others who simply followed directions and worked on the cigarettes. Your work, whether anyone tells you this or not, WILL be put under a larger microscope. It's almost as if you will need to REDEEM yourself for having taken the pass.It sounds rough, and it is because agencies hire you to think..about ALL products...not the ones you deem to be socially acceptable. (You didn't mention your hated of cigarettes at your final interview, now did you?)By t
I’ll suggest that each ink color change is $35.00. So far we’ve spent $145—still no stationery has been printed. We can now add the cost of paper; we’ll make it $20. Of course, the printer is going to have some overhead costs; we’ll call that another $20. Although my prices are hypothetical, if you actually tried this you’d find that I’m not that far out of the ballpark, by the way. We’ve spent $185.00, and no stationery has been printed.
Now, since I told you this would be extreme example to illustrate my point, let’s suppose that we print just one sheet of stationery: that sheet will cost $185.00. At that price, it should be fit for a king! After you recover from the sticker-shock that I’ve just subjected you to, let’s look at what happens when we increase the quantity. If we paid to run the press for half an hour for, say, $15.00, we’ve now spent $200.00 total. During that half an hour, we could print 1000 sheets of stationery (we already figured in paper cost, above). This would amount to a unit cost of twenty cents per sheet.
At the above rates, we could add $80.00 for another 4000 sheets of paper and $60.00 for labor, and we’d have 5000 sheets of stationery for $320.00; that means each sheet of printed stationery is now just over six cents, or less than one-third the unit cost of printing 1000 sheets (which is a typical small business order). Wow!—what a difference.
The Concept of Time and Information Instability
Here’s another rule-of-thumb: If you print it, something will change. You will change some things voluntarily, perhaps. If you add a new toll-free telephone number because your business is growing, that’s great; however, now your business cards and stationery are out of date. In some cases, information will change without your knowledge or consent. If you live in a high growth geographical area, you may find that telephone area codes are changed. You’ll get a friendly, conciliatory letter from the phone company, which ends with bad news: “tough.” Next, your friendly postal service will notify you of a zip code change. Surprise—you need new materials. I have personally received these types of notices, and they are not pleasant news. For small business owners, these notices really have a sting to them.
As businesses grow, lots of things tend to change. In practice, you’ll find that most information is dynamic and unstable. In other words, you may change addresses, phone numbers, office locations, and add employees. If you print a client list, you will want to update that immediately after winning a prestigious new account. I don’t want to be negative, but sometimes you must sever relationships that are reflected in a client list as well. If someone doesn’t pay you, I suggest that you “disown” them from your list. Obviously, you had the misfortune of servicing a deadbeat company. Even though you were the victim, you just don’t want your good name associated in any way with someone else’s bad name.
When it comes down to it, I have found that one of the few things that will tend to be stable is a company name, and a logo. You might note that there are exceptions to this rule, too. If you are planning to evolve from a sole proprietorship and later incorporate, you need to factor that in to your printing plans. If your name and logo fail due to reasons of marketing appeal, and you need to realign or otherwise reinvent your busines
The one thing to remember when asking businesses for donations is that businesses don’t give donations. People give donations, and sometimes those people work for or own a business, and donate on behalf of that business.Keep this in mind when you sit down to draft a fundraising letter for a business or corporation. You are writing to an individual. Even though you are writing to an institutional donor, your letter is going to an individual person who, like you, has a mind and a heart. Your letter needs to reach both.This means your letter should never be addressed to “The President” or “Business Owner.” It should be addressed to an individual by name and job title.This also means your letter must avoid the formula approach. You must avoid all language that makes your appeal letter sound like it’s being mailed to every business in your city without exception.The easiest way to avoid the formula approach is to learn something about the business you are approaching, and include that in your letter. For example, in London, the city where I live and work, Bell sponsors a soccer league for children who have Down syndrome. If I was crafting an appeal letter on behalf of the London Down Syndrome Association, and mailing that letter to someone at Bell, I would mention that Bell already supports this worthy cause.Another way to avoid the formula approach is to inject enthusiasm into your letter. A business owner or executive will not catch your vision unless you touch that person’s emotions.Making a business case for giving a donation is not enough. You must also stir the feelings of your business reader. The word is passion. Your letter must communicate your enthusiasm in ways that stir the emotions of your reader.
At the above rates, we could add $80.00 for another 4000 sheets of paper and $60.00 for labor, and we’d have 5000 sheets of stationery for $320.00; that means each sheet of printed stationery is now just over six cents, or less than one-third the unit cost of printing 1000 sheets (which is a typical small business order). Wow!—what a difference.
The Concept of Time and Information Instability
Here’s another rule-of-thumb: If you print it, something will change. You will change some things voluntarily, perhaps. If you add a new toll-free telephone number because your business is growing, that’s great; however, now your business cards and stationery are out of date. In some cases, information will change without your knowledge or consent. If you live in a high growth geographical area, you may find that telephone area codes are changed. You’ll get a friendly, conciliatory letter from the phone company, which ends with bad news: “tough.” Next, your friendly postal service will notify you of a zip code change. Surprise—you need new materials. I have personally received these types of notices, and they are not pleasant news. For small business owners, these notices really have a sting to them.
As businesses grow, lots of things tend to change. In practice, you’ll find that most information is dynamic and unstable. In other words, you may change addresses, phone numbers, office locations, and add employees. If you print a client list, you will want to update that immediately after winning a prestigious new account. I don’t want to be negative, but sometimes you must sever relationships that are reflected in a client list as well. If someone doesn’t pay you, I suggest that you “disown” them from your list. Obviously, you had the misfortune of servicing a deadbeat company. Even though you were the victim, you just don’t want your good name associated in any way with someone else’s bad name.
When it comes down to it, I have found that one of the few things that will tend to be stable is a company name, and a logo. You might note that there are exceptions to this rule, too. If you are planning to evolve from a sole proprietorship and later incorporate, you need to factor that in to your printing plans. If your name and logo fail due to reasons of marketing appeal, and you need to realign or otherwise reinvent your busines
Before we start, could you open your Yellow Pages directory?What do most of the ads look like? To me they are nothing more than enlarged business cards. Basic contact information, logo and a slogan.A few list a little more… Like a florist who does weddings and funerals. A limo service that drives to proms. Custom framing that does photos and art. And this one is great: massage therapist who does… massage.It's hard to believe businesses pay so much money to tell people something they already assumed.Sometimes, they’ll give a few more details. Like what awards they’ve won, or how long they’ve been in business.Normally the biggest items on the page are their name, logo and slogan.Why The Most Common Form of Advertising Is the LEAST Effective for the Yellow PagesSlogans and logos. This is the basis of “branding.” The theory is… advertise your “image” repeatedly before the public. Eventually, prospects automatically will think of you when a need or desire arises for what you sell.The results are slow… They are expensive. You can't track them. You can't even be sure they work.But you can be certain branding will not work in the Yellow Pages. Because when someone opens the Yellow Pages, they’re seeking someone they can turn to NOW.Placing your name or logo before them does not help them DECIDE. And if your business hasn't spent the millions of dollars like the McDonalds, the Coca-Colas or the Microsofts have in “getting their name out there,” your name, logo and slogan ultimately mean nothing to the reader.But more importantly…The focus of these “image ads” is completely on the business. Often, one-third of the ad is taken up by a picture or logo.Where the Spotlight of Your Ad Should Shine In Order to Attract Eager Clientsaterials. I have personally received these types of notices, and they are not pleasant news. For small business owners, these notices really have a sting to them.
As businesses grow, lots of things tend to change. In practice, you’ll find that most information is dynamic and unstable. In other words, you may change addresses, phone numbers, office locations, and add employees. If you print a client list, you will want to update that immediately after winning a prestigious new account. I don’t want to be negative, but sometimes you must sever relationships that are reflected in a client list as well. If someone doesn’t pay you, I suggest that you “disown” them from your list. Obviously, you had the misfortune of servicing a deadbeat company. Even though you were the victim, you just don’t want your good name associated in any way with someone else’s bad name.
When it comes down to it, I have found that one of the few things that will tend to be stable is a company name, and a logo. You might note that there are exceptions to this rule, too. If you are planning to evolve from a sole proprietorship and later incorporate, you need to factor that in to your printing plans. If your name and logo fail due to reasons of marketing appeal, and you need to realign or otherwise reinvent your business and its identity message, well now you are in trouble.
The Concept of Preprints
Preprinting static graphical or textual content can be a partial solution to the problems associated with information instability. I still am in a position to utilize certain materials that I created years ago. I have thousands of very high quality preprinted brochures with stable words such as, “A Few of Our Recent Clients,” printed on the front side. What’s on the back side? Nothing, right now, they are blank. I can run off a small quantity of these at any time. The price I paid per unit for these brochures was very low, because I bought so many. Meanwhile, as for any given list itself, depending on who’s on it and when it’s printed, I can run these through a small press using one ink color, which appears along with all of the other colors in the finished product.
Using a preprinting strategy is very economical. I’ve done this for clients, too. I serviced a banking industry client that needed to communicate with a relatively small group of trust account holders. Trust accounts are typically owned by well-heeled individuals and corporations, often with millions of dollars held “in trust” by a financial institution. A pension fund or some wealthy kid’s inheritance would be two examples. A few hundred account holders might be worth billions of dollars, and they wanted regular reports (and I am certain that they wanted these reports to look at least as good as the bank’s marble floors). The solution? For that client, I preprinted a large quantity of multi-color layouts with stable information such as the name of the fund and the bank’s logo, and used a portion of these preprints for each update on the part of the bank to its trust account holders.
Here are some other preprinting examples:
Business cards are often printed “ten-up,” on a sheet of cover weight paper. Suppose that you printed, in large quantities, a fancy color logo on these sheets, but did nothing else. If you printed several thousand, you’d probably be set for a while (for a much less expensive cost per printed sheet). If you added a sales person to your staff, you could then run some of these fancy sheets through a printing press one additional time, printing only that person’s name and contact information, as appropriate. Fifty preprint sheets would yield 500 very nice business cards, yet they would cost you only a fraction of the amount of money that you would spend if you (naively) ordered them separately, starting from scratch with the print shop, each time.
Pocket folders are a staple for many business promotional kits. These can be ordered in large quantities. Apply only the logo to the front over. Have one of the inside pockets “die cut” for business cards (with four small slits, typically on the right inside pocket). The business card contact information and other pocket folder inserts can carry the burden of keeping all of the information, as a package, current. Pocket folders are usually very pricey, so if you use these in your type of business, there are real cost advantages associated with ordering these in a quantity that is as large as you can comfortably afford.
The Concept of Salvaging Materials
Here’s a lesson I learned the hard way. Let’s suppose that we printed some letterhead with a layout such that a logo appears in near proximity on the page with other information that is liable to go out of date. For instance, at the top of the letterhead, centered, you place a fancy foil-stamped, embossed logo, and immediately below that, you place your address, phone number, or other information that is subject to change. Embossing is a process whereby the paper is pressed with a three-dimensional shape, in this case your logo, which raises the paper in your logo’s own image; foil stamping applies a metallic foil to the sheet (much like aluminum foil in your kitchen cupboard; however, it comes in a variety of colors). Foil-stamping and embossing are very expensive processes, especially in small quantities. If some of your information does change, there’s not much you can salvage.
On the other hand, let’s suppose that you designed your letterhead such that your logo appeared centered at the top of the page, as before, but your address and contact information was at the bottom of the layout, as a footer. If some of your contact information changed, you could chop off the outdated information on the bottom, and run the paper through the press again with current information. The end result could be some monarch-sized letterhead (also known as “executive” letterhead), or memo sheets, or at least something that you have salvaged instead of throwing everything away. Obviously, executing a salvaging strategy requires forethought.
The Concept of Gang-ups
Sometimes it can be economical to print on large commercial presses that accommodate larger sheet sizes. I was previously involved with a company that printed poster-maps for various communities. These posters carried advertising from various businesses in a given community. One of our early press runs was on a large press that used a sheet size that was big enough to carry the image of not only t
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