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Answer Upon - What's The Shelf Life Of Your Marketing?
The champagne corks have been popping to celebrate your promotion. You have a well paid job you love – its really interesting. You are using your talents to the full and your boss really values your contribution!If you recognise yourself in the statement above – congratulations!If you want it to be true – how can you make it happen?Many people are stuck in dead end jobs, resentful that they are passed over for promotion. They know they are capable of more but something is holding them back.You want to succeed – What should you do?The first thing to understand is that if you d
Obviously, your marketing shelf life will vary depending on the type of information you want prospects to retain and the type of communication. When people visit my web site they can fill in a contact form requesting a call. On occasion I get these and respond within 10-1
In my work with business executives, I have come to the conclusion that most individuals in positions of influence got there accidentally. This may sound harsh to those of you in the business world reading this article, but the truth CAN be harsh, much like the medicine our mothers gave us as young children. There is a bright side, however, to this fact: Those of you who put in the effort can rise far above the average executive. Here are three tips to do that, and quickly:1. Learn to love responsibilityAs strange as this may sound, to be a better executive in the business world, you have to want to
I was talking with David, a client from Arizona who owns four physical therapy clinics in the Tucson area. I asked him how business has been since we talked two weeks ago. He said three of his clinics were booked solid but the fourth was suffering from a lack of clients.
When I asked him what he thought was the problem, he acknowledged that his sales representatives for that clinic hadn't been in touch recently with the doctors who refer patients to them. In contrast, the pharmaceutical companies have three reps assigned to visit each of the same doctors' offices every week.
Even though doctors in the area had used David’s firm's services in the past, and their patients have a continuing need for these services, without recent contact the doctors had started referring their patients elsewhere. As David had quickly learned, just because someone knows about your services doesn't mean they will remember you when they are ready to make a referral or a purchase, even if they were a satisfied customer.
According to a study by e-consultancy.com, prospects cool quickly, at an estimated rate of 10% per day. In other words the shelf life of your marketing on average is about the same as a loaf of bread, 7-10 days.
Grocery store managers know that people won't buy stale produce or moldy bread, so they continually replace their stock. The same thing happens in marketing. Your prospects will lose track or discard your previous marketing information, even if they need your products and services. To keep your marketing information fresh in their minds, you need to expose them to it on a regular basis.
Obviously, your marketing shelf life will vary depending on the type of information you want prospects to retain and the type of communication. When people visit my web site they can fill in a contact form requesting a call. On occasion I get these and respond within 10-15
Online contact centers are a great boon to customers. These centers handle e-mail newsletters, website inquiries and chats just like regular contact centers. They are provided with special software that would allow contact information to be routed to the correct people, enable contacts to be easily tracked and required data to be collected quickly.Nowadays it has become important to provide excellent customer service on the Web. Most customers prefer the web to phone or e-mail. So the web self-service should be the top priority for every company. An effective web self-service environment can significantly
When I asked him what he thought was the problem, he acknowledged that his sales representatives for that clinic hadn't been in touch recently with the doctors who refer patients to them. In contrast, the pharmaceutical companies have three reps assigned to visit each of the same doctors' offices every week.
Even though doctors in the area had used David’s firm's services in the past, and their patients have a continuing need for these services, without recent contact the doctors had started referring their patients elsewhere. As David had quickly learned, just because someone knows about your services doesn't mean they will remember you when they are ready to make a referral or a purchase, even if they were a satisfied customer.
According to a study by e-consultancy.com, prospects cool quickly, at an estimated rate of 10% per day. In other words the shelf life of your marketing on average is about the same as a loaf of bread, 7-10 days.
Grocery store managers know that people won't buy stale produce or moldy bread, so they continually replace their stock. The same thing happens in marketing. Your prospects will lose track or discard your previous marketing information, even if they need your products and services. To keep your marketing information fresh in their minds, you need to expose them to it on a regular basis.
Obviously, your marketing shelf life will vary depending on the type of information you want prospects to retain and the type of communication. When people visit my web site they can fill in a contact form requesting a call. On occasion I get these and respond within 10-1
Holding a conference can be a big event in any company’s agenda and a large part of that can be the decision on where to hold the conference. Many different cities all boast prestigious facilities, but each city has both problems and benefits that will be incurred through having the conference in that area. The greatest trick is to make use of a venue where the advantages are significantly greater than the disadvantages. The location of Brighton on the South Coast means that it is an easy journey from London. The location also means that beautiful sea views will greet any people arriving in the area for a confere
According to a study by e-consultancy.com, prospects cool quickly, at an estimated rate of 10% per day. In other words the shelf life of your marketing on average is about the same as a loaf of bread, 7-10 days.
Grocery store managers know that people won't buy stale produce or moldy bread, so they continually replace their stock. The same thing happens in marketing. Your prospects will lose track or discard your previous marketing information, even if they need your products and services. To keep your marketing information fresh in their minds, you need to expose them to it on a regular basis.
Obviously, your marketing shelf life will vary depending on the type of information you want prospects to retain and the type of communication. When people visit my web site they can fill in a contact form requesting a call. On occasion I get these and respond within 10-1
During the time I have taken it upon myself to write a series of articles elaborating a little more on the 26 different speakers in the smash hit movie entitled The Secret, I have learned a lot about each of these individuals. One of the greatest discoveries I have found thus far comes in the way of Jack Canfield of Chicken Soup for the Soul book series fame. One of the surprising facts that struck a very strong cord for me was his educational back ground. As it turns out, Jack holds a BA in Chinese History from Harvard University and a Masters Degree from the University of Massachusetts… and he’s worked as a wor
Grocery store managers know that people won't buy stale produce or moldy bread, so they continually replace their stock. The same thing happens in marketing. Your prospects will lose track or discard your previous marketing information, even if they need your products and services. To keep your marketing information fresh in their minds, you need to expose them to it on a regular basis.
Obviously, your marketing shelf life will vary depending on the type of information you want prospects to retain and the type of communication. When people visit my web site they can fill in a contact form requesting a call. On occasion I get these and respond within 10-1
I’m always amazed at how disorganised most businesses are. The huge amount of opportunities that fall by the wayside due to poor management. Let me tell you what happened to me recently.The Car DealershipI stopped off at my local dealership as I was interested in updating my current vehicle. This dealership is very well-known and spend a fortune on advertising trying to attract more buyers.I walked in to the new car division and was greeted by a saleswoman. I made some general enquiries and at the end of our conversation decided it wasn’t worthwhile purchasing a new vehicle at that time. The
Obviously, your marketing shelf life will vary depending on the type of information you want prospects to retain and the type of communication. When people visit my web site they can fill in a contact form requesting a call. On occasion I get these and respond within 10-15 minutes. The majority of people I talk to remember filling in the form, the content of my site, but can't remember the URL for the site.
If people can't remember the URL of your web site, even if it provides an essential service they want to pay for, they won't be able to find your site and buy from you.
Estimated Average Shelf Life of Your Marketing:
- Visiting your web site to forgetting your web site: 2 minutes
- Reading a page or more of your marketing materials to forgetting your products or services: 5 to 7 days
- Talking with you to forgetting you; 2 to 3 weeks
- Buying from you to forgetting your company; 1 to 3 months
It's not that you don't provide essential products and services and people don’t want them; the problem is that your marketing information regularly gets buried in your prospect’s minds.
We have the same struggle with my teenage son. Much as we’d like him to sort his laundry and put clothes neatly away in his bureau, gravity takes over and the clothes end up on the floor. He sees and wears the clothes at the top of the pile. In short order, he's run out of shorts. Where are they? Buried at the bottom of the pile.
If a prospect has just been to your website, read your marketing materials, talked with you or made a purchase from you, your information is at the top of the pile in their mind. Each day that goes by they take in more information that gets added to the top of the pile, and your marketing information gets pushed further and further down until they no longer remember it.
How can you avoid having your marketing go stale in prospects' minds or get buried by all the othe
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